Primary Business Function(s) and Background A primary business function or activity is the main focus or line of products that the business ventures into and the types of products that they aim to sell to the consumer market. Nike is a clothing and goods manufacturer‚ focusing on athletic shoes‚ apparel‚ sporting goods and accessories. Originally known as "Blue Ribbon Sports"‚ it was founded by track athlete Philip Knight and his coach Bill Bowerman in January 1964. The company’s profits grew quickly
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Ofori-Dwumfuo English 103 12 September 2011 Nike + Serena = Rhetoric Nike‚ second amongst sports business brands on the planet with an astonishing value of $5.6 billion‚ effectively uses different methods in their various advertisements (Forbes.com). These methods portray Nike items such as shoes‚ backpacks‚ or other gear as desirable to the masses. Nike uses catch slogans such as “Just Do It” and “True Divers Don’t Need Water” to instill the false need for Nike products within the hearts of the audience
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property. This process is a combination of economic‚ technological‚ sociocultural and political forces. The term is often used to refer to economic globalization‚ which is integration of national economies into international economy through trade‚ foreign direct investment‚ capital flows‚ migration and the spread of technology. Through globalisation‚ the economies and cultures of communities around the world are becoming increasingly integrated. For example‚ did you know that you can eat a McDonald’s
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[Executive summary] Nike Inc was involved in several controversies during the mid 1990’s which were revived in early 2000’s. The allegations have had the potential to adversely affect the brand image of the company. The company was criticized for operating factories in poor working conditions in low cost countries such as China‚ Vietnam‚ Mexico and Indonesia. Before these allegations were voiced‚ the following theories were applicable; a view that was noted by (Shaw‚ W‚ Barry‚ V & Sansbury‚ G 2009)
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they the same? Are they realistically presented? What are the Book Values‚ and what are the present Ratios of the stock Prices to Book Value. Between Nike and Callaway golf‚ there is a significant difference in the amounts shown. From the start‚ it is easy to see that both balance sheets are approximately 6 months apart from one another. While the Nike information is several months old‚ the Callaway Golf is nearly a year old‚ and is less likely to reflect the current state of affairs within the company
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by an operating core and an administrative component made up by managers (strategic apex and middle line) and analysts (“technostructure” and staff)‚ partially responsible for their work. The strategic apex is composed by people having overall responsibility for the organization; they have the widest perspective of the organization. In Nike‚ the Board‚ which is elected by shareholders‚ is the ultimate decision-making body of the Company‚ excluding to those issues reserved to the shareholders. The
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distribution of your products or services‚ do you think that your organization is strategically located? What would you recommend management do if any‚ in terms of their location and distribution? DISTRIBUTION 4.1. Yes‚ I think that Nike Inc. Is strategically located. 4.1.1. Distribution Channels 4. I would recommend Nike Inc. to use intensive distribution i.e. Nike inc. would sell to Wholesaler; who then sell to retailer in bulks‚ and the retailers would sell to consumers e.g. Nike Inc. would
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Marketing Management Nike What are the pros‚ cons and risks associated with the Nike’s core marketing strategy? Nike’s core marketing strategy is tag lined as “Pyramid of Influence”. This marketing strategy helps Nike gain competitive advantage over the competitors. Nike’s core marketing strategy is tag lined as “Pyramid of Influence” Nike heavily depends on the successful athletes for marketing and selling its products. Professional athletes such as Tiger wood‚ Michael Jordan‚ Lance Armstrong
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Executive summary: Nike is a giant multinational company that is engaged in the development‚ design‚ distribution related to professional footwear‚ sport accessories‚ equipment and services. In 1979‚ Nike officially introduce its Air Cushioning Technology which many Nike Air including Air Max (1987)‚ Zoom Air (1995)‚ Tuned Air (1998) and Air-Sole shoes use nowadays. Nike Air shoes came out very successfully thanks to their realistic characteristics such as lightweight‚ cushioning‚ versatile and
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Nike Inc.: Study of value chain functions and how they contribute to the success of Nike. Prepared by Helgi Frimannsson MBA 640A Dr. Norcio 2/19/2007 When Bill Bowerman‚ a former track-and-field coach at University of Oregon and co-founder of Nike Inc‚ once said "if you have a body‚ you are an athlete"‚ his words marked the foundation for a future business venture. Built on this quote is Nike´s mission statement that states: bring inspiration and innovation to every athlete in the
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