RESEARCH PROPOSAL – “A COMPARATIVE STUDY OF ONLINE AND TRADITIONAL SHOPPING METHODS FOR MAJOR CONSUMER PRODUCTS IN INDIA” Submitted to: Ms.Ravneet Bhangu Submitted by: Group VIIITH Asst. Professor MBA 2ND Sem RIMT-IMCT RIMT-IMCT
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ON MARKETING MANAGEMENT SHOPPING MALL 1 MARKETING PROJECT ON SHOPPING MALL NAME: MRINMOY CHAUDHURY ENROLMENT NO: 011102003 PROGRAM: PGDIB 02 Term : 6 2 Contents 1. Introduction Pg. no. 4 What is a shopping mall? ................................................. Advantage and disadvantage Brief history Type of shopping malls Components 2. Objective……………………………………….. 9 What are the key factors which is making shopping mall hugely successful? Effect of shopping malls on the small retailers
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Tapang‚ Dana Jean A. SPCM103-X Sulit na Sulit‚ Bili Na! TV Home Shopping Programs: An Act of Performing (O Shopping Network‚ ABS-CBN) As a child‚ I have watched home shopping networks on television. There was a time when I was really amazed with the frying pan that doesn’t need oil to be able to fry eggs or ham. I was even able to memorize the demonstrator’s lines there. I’ve also watched a chef manipulate a set of knives‚ showing how one knife can cut the pineapple into half so easily or slice
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SHOPPING ADDICTION Name: Course details: Date: Shopping addiction is a behavioral addiction often referred to as `shopoholism` and also known as oniomania or compulsive shopping. This condition was identified in the nineteenth century and marked a psychiatric disorder in the twentieth century. [1]It normally begins in the early adulthood and is experienced by teenagers in their late teens .it mostly affects females as compared to males. Like any other
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9/26/2011 The Science of Shopping Everyday thousands of retail stores throughout the United States open up their stores in the morning for the sole purpose of attracting customers and selling them merchandise. For this assignment I decided to do a store analysis of the retail giant Wal-Mart. To begin with I will evaluate the store layout and design. Next I will explain the visual merchandising techniques used that Wal-Mart uses. Finally I will discuss the problems and recommendations that
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compulsiveCompulsive shopping and spending is described as a pattern of chronic‚ repetitive purchasing that becomes difficult to stop and ultimately results in harmful consequences. It is defined as an impulse control disorder and has features similar to other addictive disorders without involving the use of an intoxicating drug. There are many social and cultural factors that tend to increase the addictive potential of shopping and spending. The easy availability of credit and the material focus
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Some people really enjoy shopping while others hate the whole process of buying things. Those who dislike shopping will try to find ways to find what they want as quickly as possible and then move on to other activities. There are two ways to reduce the amount of traveling that you must do while shopping: visit a mall or order things online. Whether you decide to go to a real store or shop through your computer‚ there are advantages and disadvantages to consider. When you take convenience into account
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ONLINE SHOPPING It won’t be a wrong thing to say that the present world is a digital world where the world is shrinking day by day on the screen of the Smartphone. People spend a lot more time on internet for fun and work and even now prefer to shop online. But there is a group which prefers to shop from the physical stores. What is your view? Is shopping online a better idea in today’s world? Yes:- • It is a boon for working people who hardly find any time from the busy schedule to go out
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Underhill‚ author of “Why we Buy: The Science of Shopping”‚ explains that with his unique surveillance approach‚ he has revolutionized many businesses marketing techniques. By gathering data and following consumers every move‚ Underhill adamantly argues that his techniques will increase sales and make consumers happier. Some people believe this kind of surveillance to be unethical‚ when in actuality‚ research has shown it provides an overall greater shopping experience‚ including customer loyalty programs
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Consumer Behavior In Online Shopping [28958] to conduct satisfaction surveys with customers. Customers use the Internet not only to buy the product online‚ but also to compare prices‚ product features and after sale service facilities the will receive if they purchase the product from a particular store. Many experts are optimistic about the prospect of online business. In addition to the tremendous potential of the E-commerce market‚ the Internet provides a unique opportunity for companies
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