literature review the report is aimed to research the reason for P&G marketing decision of being sponsor of Shanghai EXPO. Therefore I do this research from some subjects. To the P&G itself‚ the marketing is important. In the Marketing: An Introduction ( Scottish Qualifications Authority‚ 2006)‚ it is said that the marketing means that “selling goods that don’t come back to customers who do—at a profit which satisfied shareholders—using means which satisfy other stakeholders”.(P17) and it was divided
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COMPANY CASE: SHANGHAI TANG: China’s First Great Luxury Brand One rainy October night in 2002 in a 1‚300 year-old Confucian temple in Shanghai‚ journalists from three continents‚ local bigwigs‚ style-conscious Chinese yuppies (chuppies)‚ and three Chinese soccer stars gathered to watch a fashion show. Raphael le Masne de Chermont‚ CEO of the Chinese lifestyle brand Shanghai Tang‚ is unconcerned about the weather and its possibly detrimental effects on 46 expensive garments which were about to
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Today‚ the economic boom and liberalization in China provides a great opportunity for the foreign companies who want to shift the competition from individual countries to a global level. However‚ enter this huge market with what kind of entry mode‚ remain inconclusive. The choice of entry mode into the Chinese market for Icebreaker has a major impact on the success of a firm’s international operations. Not only the company will explore a huge potential in China‚ but also require a big input from
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Distribution advantage: – Shanghai Me Mechanical and Electrical Equipment Chain’s logistics center had experience troubleshooting in the industry for many years – Thorough knowledge of the mechanical and electrical industry sector 4. Established customer base: – Partners with some of the biggest domestic stock-bearing companies such as Wafandian Bearing Stock Co. Ltd – General Electric‚ Baosteel‚ Shanghai Krupp Stainless are some of its biggest
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water pollution has attracted many people’s notice. From the example of Shanghai [Take Shanghai for example ]， （3 ） we can see how important ， yet difficult， it is for us to protect water. As one of the industrial centres of China， Shanghai is short of water even though it locates [is located] （4） at the mouth of the Yangtze River， an area with abundant water resources. Each year， factories， hotels and farms in or around Shanghai discharge （排放） a huge amount of sewage （污水） into the rivers that run
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2012.037 http://www.bm.vgtu.lt © Vilnius Gediminas Technical University‚ 2012 CAN CHINA DEVELOP ITS OWN LUXURY BRANDS? A CASE STUDY OF CLOTHING BRANDS Changting Zhou1‚ Xiaosong Zheng2 Sydney Institute of Language and Commerce‚ Shanghai University‚ 201800 Shanghai‚ China Email: 1MilkT@shu.edu.cn; 2xiaosong.zheng@shu.edu.cn Abstract. Based on the prediction of Altagamma Worldwide Marker Monitor‚ Chinese luxury consumption will reach EUR18.5 billion in 2015‚ representing 20% of the global market
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and chooses Shanghai as the market place to introduce its first store. Market research for Shanghai was done from the perspective of number of children‚ western influence‚ family income‚ disposable income‚ financial status‚ technology‚ and competition. The research revealed that there is no single company or store that provides games‚ entertainment‚ party and food for children aged two to fourteen years old within a safe environment within one single facility. In addition‚ Shanghai is the most
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ORDER CONFIRMATION NO.:601-642 DATE: 4/1/2012 SOLD TO: SHANGHAI LUTONG INTERNATIONAL TRADE CO. LTD No. 2000 Hunan Rd‚ Pu Dong‚ Shanghai‚ China‚ 201204 People´s Republic of China DELIVERY TO: SHANGHAI LUTONG INTERNATIONAL TRADE CO. LTD No. 2000 Hunan Rd‚ Pu Dong‚ Shanghai‚ China‚ 201204 People´s Republic of China Dear Nansi Li‚ We are sending you our order confirmation‚ according to your order date
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clear Leah’s relationship with her mother Joan is tensed‚ since she refers to her as the ‘evil aunt’ and ‘Joan’. It is later revealed that Leah is angry at her for ‘forgetting’ her father‚ David Waters‚ so quickly after his funeral. Leah gets lost in Shanghai‚ and the quote ‘Orphan Annie’ is used to describe her situation here. No parents with her leading to no sense of belonging. It also grows the conflict between her and her mother. ‘It’s your rotten China!’ (p.65) ‘I’m not complicated. I’m still after
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the world go around. Parents object to their daughters’ marriages unless their future sons-in-laws have jobs with good prospects. Many young people marry for money rather than love. Security is more important than happiness. Some people in Shanghai would even trade their self-esteem for money. Materialism influences education‚ too. Students acquire knowledge not for its own sake‚ but for a bigger wage. Students choose business courses rather than liberal arts for the sake of earning big
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