SERVICE MARKETING (PM601) MINI PROJECT (MENTON BANK) NO NAME MATRIK NO 1 Nurul Asyiqin Binti Mohamad Ruhmilin 07DPR11F2014 2 Eswi Binti Emasain 07DPR11F2012 3 Jannah Jailen 07DPR11F2039 Lecturer : Mdm Siti Hajar Khazali Mini Project (Menton Bank) 1. Identify the steps taken by Menton Bank to develop a stronger customer orientation in its retail branches? Steps taken by Menton Bank to develop a stronger customer orientation in its retail branches: i. The Board
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Project management information systems • Communication. Course Textbook Jeffrey K Pinto Project Management: Achieving Competitive Advantage Second Edition Pearson Available from campus bookshop. Format Two lectures every week: • Wednesday 10-11 & Thursday 1-2pm One weekly seminar • Please sign up for a seminar slot (on moodle) if you have not already done so! • http://moodle.coventry.ac.uk/hub/ Self directed/online study. Seminars • Case studies • Practical exercises
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analyzing both cases with the workings of Total Quality Management (TQM) and Service Quality. The Four Seasons first hotel was opened 40 years ago and they have come a long way‚ currently one of the highest-ranking hotel chains internationally. Their golden rule is “Do to others (guest and staff) as you would wish others to do to you”. They follow this along with the guiding principle of making quality their competitive advantage. Tea and Sympathy is the only British restaurant and cafe’ in the heart
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low-cost airline fleet which is owned by Sun Group. It’s based in Chennai and Gurgaon‚ and it began its operations in 2005. It was able to capture a major share of the market by 2012‚ much ahead of its major rivals like Air India‚ Kingfisher Airlines and GoAir. All this was due to well planned service model and its efficient operations by its staff. SpiceJet has passenger service as well as cargo services on the same flight. It connects major cities in India including all Tier 1 cities and major tier 2
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Consumer Decision Making: The Three-Stage Model of Service Consumption Pre-purchase Stage Service Encounter Stage Post- encounter Stage Customers seek solutions to aroused needs Evaluating a service may be difficult Decision to buy or use a service is triggered by need arousal. What promts us to purchase? Needs. Triggers of need: Unconscius minds Physical conditions External sources Need arousal leads to attempts to find a solution. Evoked set – a set of products and brands
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Chapter 11 Creating delivery systems in place‚ cyberspace and time Learning Objectives- What are the options for delivering our service? * What physical and electronic channels can we use? * Should we offer customers a choice? * What physical evidence should our facilities present? * When and where should our service be available? * Is it feasible to shift from high-contact to low-contact delivery? * What options exist for using third-party intermediaries? Definitions
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Student ID # 1451565 BU320.2.1 Marketing Principles Assignment 05 Marketing Services 10/05/2012 The marketing of services differs from product marketing because of the four fundamental differences involved in services: Services are intangible‚ inseparable‚ variable‚ and perishable. Intangible which means they cannot be touched‚ tasted‚ or seen like a pure product can. Another difference is that services are produced and consumed at the same time; that is‚ service and consumption are inseparable
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of Management Kozhikode Course Outline Course Title : Service Operations Management (SOM) Course Code : SM05-06 Credits : 2 Term : Quarter-II (25 March- 30 June 2013) Year : 2013-14 Faculty : Prof. S. Venkataramanaiah __________________________________________________________________________ Introduction & Objective(s): Manufacturing‚ service and agriculture are the major economic activities in any country. In India‚ manufacturing and services together constitute nearly 75% of the GDP. Moreover‚
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Services marketing Sucessful e com website- Myntra.com ------------------------------------------------- About myntra: Myntra was established by Mukesh Bansal‚ Ashutosh Lawania‚ and Vineet Saxena in February 2007. All three are IIT alumni‚ and have worked for several start-ups. Myntra is headquartered in Bangalore and has been funded by Venture Capital funds like IndoUS‚ IDG & Accel Partners.[6] The company started off in the business of personalization of products‚ and soon expanded to
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Manufacturing and Service Technologies technology refers to the work processes‚ techniques‚ machines‚ and actions used to transform organizational inputs into outputs. One important theme in this chapter is how core technology influences organization structure. Understanding core technology provides insight into how an organization can be structured for efficient performance. Core technology is the work process that is directly related to the organization’s mission. A non-core technology is a department
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