ARTHUR J. KOVER STEPHEN M. GOLDBERG AND WILLIAM L. JAMES CREATIVITY VS. EFFECTIVENESS? AN INTEGRATING CLASSIFICATION FOR ADVERTISING In many agencies‚ advertising creativity and effectiveness seem almost antipathetic. This research explores consumers ’ emotional reactions to help define advertising perceived as both creative and effective. In doing this‚ the article also raises questions about some standard individual measures of advertising response‚ opting in addition for measures of emotional
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Mustang Vs. Camaro Chevrolet and Ford have created a dynamic battle centered around the Chevy Camaro and the Ford Mustang. Two years after Ford’s debut of the Mustang in 1964‚ Chevy’s Camaro hit the pavement. A volcanic rivalry erupted that has lasted over 45 years and continues today. Stoplights‚ showrooms‚ and racetracks are home to some of the most extreme confrontations between these muscle cars. These similar hot-rods have differences in their performance specs‚ the sex appeal behind
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DSL (digital subscriber line)‚ cable‚ and dial-up internet access are the 3 main most common types of connections available to most residential and business consumers. These connections vary in connection speeds as well as availability. Each type has its advantages and disadvantages when compared to each other. Cable internet connections are by far the fastest connections of these 3 types. They can reach speeds of 20-30 mbps. They are an "always on" connection that does not require any sort
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Alyssa Hix Professor Teem ENGL 1101-31 1 November 2013 The Similarities and Differences of Vegans vs. Vegetarians I can’t tell you how many times I’ve been out with family or friends and have had to respond to this statement: “You eat eggs and cheese? I thought you were a vegetarian!” Of course‚ that results in a long discussion about the differences between a standard vegetarian and a strict vegan diet. But‚ I can see the confusion for people that do not follow a meat-free diet. After
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The Articles of Confederation vs. the Constitution The end of the Revolution gave the American colonies their freedom‚ but the new country needed its own government and laws by which to control the land. Many questions required answers‚ such as who would make the laws and enforce them‚ how would the new government manage finances‚ or would the states handle that individually? American leaders first tried to address these issues when the Second Continental Congress created the Articles of Confederation
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Overtime vs Hiring: A Case Study Karla Buchting BUS640 Dr. Steve McQueen 6/11/2012 Abstract This report aims to address the debate over whether it is more beneficial to hire new employees when faced with shortages‚ or cover the shifts with overtime. The issue is examined from the viewpoint of Columbia University’s Department of Public Safety‚ and takes into account factors and costs as found therein. This report includes a graphical comparison of the costs associated with each option‚ and analyses
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Guilt Vs. Acceptance By: Madeleine Spadafora The power and impact that guilt can have on one’s life can be a positive and negative experience depending on how the individual deals with their situation and whether or not they learn a lesson from their mistake. The novels A Separate Peace by John Knowles and Fifth Business by Robertson Davies share the theme of guilt in their storylines through events and relationships but differ as to how to the characters cope with their reactions through
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Transcendence vs. Immanence Transcendence and immanence represent two viewpoints of the relationship people have with God and how they experience him. Transcendence emphasizes the distance between God and humanity. A transcendental point of view sees God as omnipotent‚ meaning all powerful and distant from man whose responsibility is obedience. Immanence focuses on the union between God and humanity. God is seen as being present in the world‚ to be experienced in many ways‚ and humanity’s
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write down can be reversed in future periods if specific criteria are met. Under U.S. GAAP‚ once inventory has been written down‚ any reversal is prohibited. (To learn more‚ check out International Reporting Standards Gain Global Recognition) GAAP vs IFRs GAAP (US Generally Accepted Accounting Principles) is the accounting standard used in the US‚ while IFRS (International Financial Reporting Standards) is the accounting standard used in over 110 countries around the world. GAAP is considered
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Linux vs Mac vs Windows File and Process Management POS/355 March 9‚ 2014 Linux vs Mac vs Window Process & File Management Process Management One of the key functions of an operating system is the process management. Linux OS system is very dynamic with constantly changing computing needs. These needs tend to be centered on the process. Processes can be either long or short lived‚ so managing these processes is very important. Linux incorporates a very flexible design which contains
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