Section: 02 Q 1: What is the difference between direct marketing and direct selling? Answer: Direct Marketing; definition‚ “The total of activities by which the seller‚ in effecting the exchange of goods and services with the buyer‚ directs efforts to a target audience using one or more media (direct selling‚ direct mail‚ telemarketing‚ direct-action advertising‚ catalogue selling‚ cable TV selling‚ etc.) for the purpose of soliciting a response by phone‚ mail or personal visit from a prospect
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Case study Jan Bronowski is a salesperson for Packard Bell (a computer company www.packardbell.com) and works exclusively in PC WORLD (www.pcworld.com) a retail company selling personal computers‚ printers‚ software and ancillary computer-related equipment. Working on a one-toone basis‚ the job involves demonstrating the functions of hardware and software packages‚ answering any questions the prospect may have and solving problems by matching the appropriate products to the customer’s needs. At
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Purpose: By the end of my presentation‚ the audience will donate their organs and tissues when they die and act upon their decision to donate. Introduction 1 Attention Getter/Credibility Statement: How do you feel when you have to wait for something you really‚ really want? What if it was something you couldn’t live without? Well‚ my cousin was five years old when he found out he needed a new kidney. He went on the organ waiting list right away. He was called twice during a six moth span that
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becoming recipients(Washington post‚ 2014). Organ shortages seem to be a massive problem in the world today. According to the CDC‚ the most common transplants are the kidney‚ followed by the liver‚ heart and lungs (CDC‚ 2014). Deceased individuals only make up 1% of the donations‚ leading to an organ shortage today. This brings up several topics as to how these organs are obtained‚ and why certain types of people are getting better chances of getting the organs versus those who are not. One of the
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need of an organ can easily be saved but the transplant does not take place because of a wait list. Patients who urgently need an organ transplant who meet the criteria should get the organ(s) first. The reasons behind this is‚ if a patient is on their death-bed and in need of an organ not getting this organ can lead to potential death. Another reason is the chance of survival that the patient has urgent or nonurgent the organ should be able to continue to live. Lastly if we base organ transplants
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Refutation Outline Topic: Organ donation General Purpose: To Persuade Specific Purpose: To persuade my audience to consider becoming organ donors after death Central Idea: Becoming an organ donor after death is not only an important decision for yourself‚ but it is also an important decision for the life that you may have the power to save. ------------------------------------------------- Organizational Pattern: Refutation (chapter 17‚ pp. 387-388). Delivery Outline: Keywords
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people in the US are waiting for an organ. 4‚000 more people are added to the national waiting list each day. One deceased donor can save up to 8 lives through organ donation and can save 100 more through the gift of tissue donation. Organs that can be donated after death are the heart liver kidneys lungs pancreas and small intestines. Tissue donations include corneas skin veins heart valves tendons ligaments and bones. There are also a small number of organs that come from healthy people. There
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` Outline for Preparation of Manual Title Page A. Name of product to be sold. B. Name of company you are selling for. C. Course name and number. D. Your name and date. I. Developing a Personal Selling Philosophy A. Describe the marketing setting (e.g.‚ retail‚ wholesale‚ manufacturing‚ or service). B. Describe the role of personal selling in this setting. C. Describe the typical salesperson’s training to become a consultant/problem-solving type of salesperson. II. Developing a Relationship
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Selling Organs Many people are dying each day because of the lack of organs available. Waiting lists can be as long as 106‚000 people. On an average 17 patients in need of transplants die each day. Is this fair to the families or is selling organs a better option? What are the benefits of organ selling and should it be made legal? By legalizing organ selling we would be saving lives. People sell organs on the black market every day; the downfall to this is that the surgeons that remove
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realize the extreme cost involved in care of these patients. Legalizing the sale of human organs is a more effective practice in comparison to recent alternatives presented to increase the amount of organs donated. Since 1984‚ the buying and selling of human organs has been illegal in the United States. This prohibition on organ markets is very controversial. Deciding whether or not to legalize the sale of organs has been a huge topic plaguing the medical world for a very long time. Determining if the
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