Article Summary: “The Bottom Line: Marketing & Firm Performance” Leslie M. Fine‚ author of “The Bottom Line: Marketing & Firm Performance‚” analyzes how marketing relates to how well the firm does overall. A majority of the article is focused on how customer relations’ impact firm performance and can affect shareholder wealth. Firms improving customer equity and reducing the firm’s cash needs‚ will influence the net present value of the firm. Within recent years‚ there has been an increase in
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motivated by your strongest desire. Whenever you are motivated by your strongest desire‚ you are pursing your self-interest. Therefore‚ whenever you do something‚ you are pursuing your self-interest. (Shafer-Landau‚ 94). This argument has everything to do with a psychological egoism view‚ which is the view in which the only thing that motivates human-beings is their own self-interest. Compared to the altruism view‚ which is that the direct desire to benefit others for their own sake without
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Self-interest corrupts justice‚ if you could would you rather win or stick on a team destined to just miss out? Written by Harrison O’Connor‚ discussed about The NBA. This exact question was answered by none other than the 2013-14 MVP‚ Kevin Durant. Kevin isn’t however the first to be in such a situation that could be described as a fast break that would’ve won the game but burnt out. Kevin’s choice to leave to a team that has previously won the finals and also set the NBA all time season record
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1.0 INTRODUCTION This section will go through the definition of marketing management and its ethical concerns towards Bottom of Pyramid (BOP) group of people. Besides‚ the element of Corporate Social Responsibility (CSR) also included in this introductory paragraphs. Marketing is growing and keep on changing with time and age. To manage marketing‚ one must be knowledgeable and really understand regarding the marketing concept to be applied when doing a particular business. Wikipedia has defined
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Rousseau vs. self-interest and progress In The Social Contract‚ Rousseau asserts the idea of the people’s General Will being the ideal governing force of the state. This idea is essentially the total alienation of each individual to the entire community‚ thus constructing the Sovereign. The collective body rules in the common interest‚ acting without individual bias or selfish concerns‚ to decide the laws that the Sovereign itself is to follow. However rightly intended‚ this concept is flawed
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and self interest "More than anything‚ conflicting perspectives are the result of bias and self-interest" When it comes to literature‚ conflicting perspectives are often woven artfully through the fabric of the text. The Shakespearean tragedy ‘Julius Caesar’ and Rob Sitch’s film ‘The Castle’ are two such pieces of literature that examine a range of conflicting perspectives. Humans are innately biased and self-interested‚ and it is our inability to separate a situation from bias and self-interest
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The quest for the fortune at the bottom of the pyramid: potential and challenges Dennis A. Pitta The University of Baltimore‚ Baltimore‚ Maryland‚ USA‚ and Rodrigo Guesalaga and Pablo Marshall ´ Pontificia Universidad Catolica de Chile‚ Santiago‚ Chile Abstract Purpose – The purpose of this article is to examine the bottom of the pyramid (BOP) proposition‚ where private companies can both be profitable and help alleviate poverty by attending low-income consumers. Design/methodology/approach
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Human Interest is a poem revealing how love can drive people to murderous levels. Written by Carol Ann Duffy‚ this poem displays the treatment of women with a modern‚ chilling storyline. The use of Iambic Pentameter adds a rhythmical‚ fluctuating quality to the poem. This is also present in William Shakespeare’s‚ Romeo and Juliet‚ however the way Shakespeare executs this is to portray the love shown. Whereas in Duffy’s poem‚ iambic pentameter is used to create an ‘on edge’ feeling. It also can be
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PSY 320: Human Motivation Final Exam Name: Instructions: This exam contains 50 questions. Each question is worth ½ point. Please select the choice that best completes the statement or answers the question. There is only one best answer although some answers may appear similar. Please make your choice by changing the font color of your answer for each question. Your choice must be clear. If no answer is marked‚ or if your choice is unclear‚ the qu estion will be marked as incorrect. SAMPLE:
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"A Theory of Human Motivation" by Abraham Maslow Eero Ringmäe‚ 010636IAPM 02. December 2006 Total pages: 21 (+ 8 pages of preface that was published separately) Total characters (excluding spaces): 51 071 Background Abraham Maslow (1908 - 1970) was a well-known American psychologist. He made his most important academic contributions in the 1940s and 1950s. He is considered one of the founders of ’humanist psychology’. "The Theory of Human Motivation"‚ originally published in 1943 in "Psychological
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