SEGMENTATION (Harish pg3) The process of defining and subdividing a large homogenous market in to clearly identifiable segments having similar needs‚ wants or demand characteristics .Its objective is to design a marketing mix that precisely matches the expectation of customers in the targeted markets. Bases for segmentation Geographic segmentation -: Geographic segmentation calls for division of market in to different geographical units such as nations‚ states‚ regions
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Transitions to Democracy: An Analysis of Romania in Linz and Stepan’s "Problems of Democratic Transition and Consolidation" Linz and Stepan’s chapter on Romania in their book‚ "Problems of Democratic Transition and Consolidation" is a complete and well done analysis of the transition of the Romanian government after the death of Ceausescu and the effects of Ceausescu’s sultanistic reign on that transition. Throughout the chapter‚ Linz and Stepan attempt to answer the question they postulate in
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Introduction Romania is an important wine producing European country‚ which has a long history with many cultural traditions – many of which are related to wine. Wine is considered to be the divine drink‚ in Romania. The beginning of viticulture in Romania dates back at least 400 years ago. The legend has it that Dionysos‚ the god of wine‚ was born in Thracia‚ in the region of modern day Romania. Dacia had a wide knowledge of wine. The abundance of grapes and the renowned wine produced
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POLITICAL STRUCTURE Romania is a democratic republic where administrative functions are shared between the president and the prime minister. The president is elected by popular vote‚ and resides at Cotroceni Palace. After the constitutional amendment which was in the 2003‚ the president’s term is on one year longer‚ five years ‚ when before was only 4 years. The prime minister is a head of the Romanian Government‚ which is based at Victoria Palace. The prime minister assigns the other members
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CASE ANALYSIS: RENEWING THE NISSAN BRAND The case analyzes the renewal of Nissan as a brand. It poses two important questions at the end: Could the process that Nissan followed for its renewal that had yielded positive results submit to some cost cutting? This case analysis tries to answer these questions while simultaneously analyzing the renewal of Nissan as a brand. In 1999‚ when Ghosn took over as COO‚ the company‚ the previous year’s sales were around 550000 which was one of the lowest figures
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Market segmentation Introduction Market segmentation is a marketing strategy that is one of steps goes into defining the selection of consumers who have common need and will assist consumers with products that satisfy their individual sets of needs and buying practices. The purpose of market segmentation is to guide the consumer purchases‚ businesses are offering through marketing and sales program to maintain sales and growth of the business to survive from competitive market industry. In order
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The Economic Problem Essay/Romania Romania is a small country in southeast Europe. After the Russo-Tunkin War of 1828-1829‚ they become Russian protectorates. Then nation became a kingdom in 1881 after the congress of Berlin. Romania started to be the command economy from then. The command economy is one where basic economic decisions are made by government on behalf of the people. Resources are owned in command by the people and allocated by the government. Therefore the central government answers
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raising capital varies with a firm’s life cycle 8 1.1.3. Conclusions 9 1.2. Business Incubators 10 1.3. Incubators in Romania 12 1.3.1. Overview 12 1.3.2. Legal Framework 12 Chapter 2. UNDP’s Business Incubators 20 2.1. The United Nations (UN) 20 2.2. The United Nations Development Programme (UNDP) 22 2.3. Establishment and Development of Business Incubators in Romania 23 2.4. Case Study – S.C. Box S.R.L. 25 Conclusions 35 References 36 Appendix 1. Business Plan – S.C. Box
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BACKGROUND The Global Leadership of Carlos Ghosn at Nissan During March 1999‚ Brazilian Carlos Ghosn took over as the first non-Japanese Chief Operating Officer of Nissan‚ when Nissan had been incurring losses for seven of the prior eight years. Many of the industry analysts expected a culture clash between the French leadership style and his new Japanese employees. Analysts said‚ because the financial situation at Nissan had become critical so the decision to bring Ghosn in came at the worst possible
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Nissan Motor Company Ltd (Nissan) is Japanese Company engaged in the automotive industry worldwide. The Company‚ including its associated brands‚ designs‚ produces and sells more than 3.7 million passenger cars and commercial vehicles in more than 190 countries. The Company is engaged in manufacture and sale of passenger automobiles‚ as well as the supply of automobile parts. Major overseas market for Nissan included Europe‚ North America‚ Africa‚ New Zealand and China. The Company’s major production
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