Marketing Segmentation Theory based on selling Oxygen bars 1) Demographic Consumer age‚ gender‚ income‚ occupation are considered to be the main factors for demographic segmentation. Other factors like race‚ religion‚ nationality is not emphasized here because product usage will be less affected by those factors. Currently‚ similar-functioned products available in the market have a wide consumer age base‚ ranging from 20+ to 50+. I believe that this age difference does reflect the difference in
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SEGMENTATION (Harish pg3) The process of defining and subdividing a large homogenous market in to clearly identifiable segments having similar needs‚ wants or demand characteristics .Its objective is to design a marketing mix that precisely matches the expectation of customers in the targeted markets. Bases for segmentation Geographic segmentation -: Geographic segmentation calls for division of market in to different geographical units such as nations‚ states‚ regions
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A.NAME OF THE BUSINESS The new business to be established shall be named Ocean Fish Spa. It will be the only spa that will be established here in the cordillera that will be using a natured way –without using any chemicals or drugs –of cleaning and relaxing a body. This spa will be using a fish specifically termed as Garra Rufa. The Garra rufa fish‚ or "doctor fish"‚ originates in the river basins of the Northern and Central Middle East‚ mainly in Turkey‚ Syria‚ Iraq and Iran. This fish is famous
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aims to be the premier health spa in alapuzha city‚ Kerala. Through a unique combination of offered services and products‚ we will quickly gain market share. Our spa will provide customers with a relaxing‚ rejuvenating atmosphere where all of our mind and body needs can be met.. Products and Services our spa is devoted and focuses in accelerating health through our wide variety of mind and body healing services and products. The health spa business is devoted to providing holistic methods of
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Ferrero SpA: internazionalization process Ferrero background The industry Ferrero was born in 1946 in Alba in Piedmont and its history can be seen‚ perhaps‚ as the most representative example of Italian capitalism. Since its establishment until today‚ different stages of development can be identified‚ each characterized by specific product‚ technological‚ commercial and organizational innovations. The company started its activities immediately after the World War II. During this time
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timeless space‚ where you can relax‚ reflect and revitalize with your escape spa experience…balance‚ relaxation and rejuvenation are the goals of our treatments‚ programs and products for your mind‚ body and spirit escape is devoted to enhancing your well-being…allow our highly skilled professional staff to take you on a journey of the senses we welcome you to arrive early prior to your scheduled time of service to enjoy your spa experience and be as relaxed as possible before your treatment info
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BARILLA SpA (A) Table of Contents Part One: Executive Summary 3 Part Two: Immediate Issue 4 Part Three: Systemic Issues 4 Part Four: Qualitative Analysis 5 Part Five: Alternatives 6 Part Six: Recommendation 8 Part Seven: Recommendations Implementation Plan 9 Part Eight: Monitor and Control 10 Part One: Executive Summary In order to respond to extreme demand variability and incidents of high stock out rates Barilla is currently applying pressure to both its’ manufacturing and logistics
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Market Segmentation Of Pepsi At An International Level The history of Pepsi-Cola starts in 1896 in the town of New Bern in North Carolina‚ USA in a drugstore owned by the pharmacist Caleb Bradham. He came up with many recipes of new drinks to be served at the soda fountain of his drugstore. Brad ham aim was to create a drink both delicious‚ healthy‚ aiding digestion and boosting energy. It would be free of impurities and it should not contain any strong narcotics. Eventually one of his drinks became
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Global Supply Chain Management Barilla SpA Case Discussion Questions 1-a The underlying causes of difficulty that the JITD program was created to solve were stock outs and high levels of inventory. These were both caused by demand uncertainty. There were several inefficiencies due to demand uncertainty; there were long lead times and it was costly for Barilla to try and quickly produce their products. They had poor forecasts due a poor flow of information which led to a bullwhip effect
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Barilla SpA (A) Case Study: Just-in-Time for Delays The Barilla SpA (Society of Stockholders) was established in 1875. Barilla is considered the largest pasta producer in the world. The company was successful through the years but debt would overwhelm the company and require it to be sold in 1971; however‚ in eight short years the company would be sold back. Giorgio Maggiali‚ the director of logistics‚ struggled to make a change that he considered would take the company to the next level. The Just-in-time-distribution
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