The Mystery of the Mona Lisa As Donald Sassoon emphasizes in Becoming Mona Lisa‚ the Mona Lisa has managed to maintain its status as the world’s most recognizable work of art. The author notes that many who visit the portrait find themselves wondering just what makes it so special. The lady in the portrait is not particularly beautiful and the painting itself is beginning to look its age. Yet despite all this‚ art historians continue to write and argue over the painting‚ and tourists continue
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country. Luxury car majors in India - Mercedes-Benz‚ BMW and Audi put together have around 85% market share. The German car brand Mercedes-Benz had first-mover advantage as it had started operations in India in 1995 and there was no direct competition in this category. So‚ it remained ‘Numero Uno’ luxury car brand in India for more than a decade. But‚ market dynamics have changed significantly after the entry of BMW in 2006 followed by Audi in 2007. After conducting a qualitative and quantitative research
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……………………………………………………………………………………..13 Audi Executive Summary Audi is a brand of vehicle that is manufactured by a German automobile company‚ ranging from super-mini to cross over SUVs‚ accompanied by various body styles as well as different ranges of market price. Audi is leveled on the same brand as the Volkswagen Group (Oneighturbo). Audi is named after its founder- August Horch. Horch means to listen in German and on translation it means Audi in Latin. Though the Audi headquarter is in Ingolstadt‚ Germany
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1. Introduction Slovakia has outgrown the image of “no-name” countries. It is no longer known as a chunk of former Czechoslovakia but the biggest world car producer per capita by 2008. It’s growth rate in the third quarter of 2007 is a record 9‚4% without overheating the economy (domestic and foreign demand growth are balanced). Net export growth rate is 5‚5% dominated by the car industry with more than 30% share. Is this growth rate sustainable on the long run? What is the role of the car
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• INTRODUCTION Toyota Motor Corporation (TMC) origin in Japan is the largest world’s largest auto manufacturer‚ offering a full range of models. Toyota has International presence in 170 countries and employs over 3‚15‚000 employees worldwide. It has Lexus‚ Daihatsu and Hino sub brands under its ownership. Toyota manufactured around 9 million vehicles in the year 2008 including these sub brands. TOYOTA AS A BRAND: The positioning of a brand is done keeping in mind where the company wants the
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misconduct‚ will be disqualified from the examinations. Question papers must not be removed from the Examination Hall. 3. 4. 5. 6. 7. STRUCTURE OF PAPER: Answer ALL THREE sections SECTION A: Answer ALL FIVE questions Q1 Q2 Q3 Q4 Q5 Either Q6 or Q7 Either Q8 or Q9 15 marks 14 marks 14 marks 14 marks 14 marks 15 marks 14 marks 100 marks SECTION B: Answer ONE question SECTION C: Answer ONE question TOTAL MARKS AVAILABLE FOR THE PAPER 053750 5MPPC1211 © ABE 2011 J/502/4805 This
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Introduction to Automobile Industry AUTOMOBILE INDUSTRY Indian automobile industry has grown leaps and bounds since 1898‚ a time when a car had touched the Indian streets for the first time. At present it holds a promising tenth position in the entire world with being # 2 in two wheelers and # 4 in commercial vehicles. Withstanding a growth rate of 18% per annum and an annual production of more than 2 million units‚ it may not be an exaggeration to say that this industry in the coming years will
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1100434 Marketing Plan Part Two Assignment Two – BML104 Introduction to Marketing James Lynch Contents Page Pages Task Five: Marketing Research 3 to 4 Task Six: Strategies 4 to 6 Task Seven: Segmentation 7 to 8 Task Eight: Marketing Mix 9 Task Nine: Control 10 Bibliography 11 Word Count: 1529 Task Five: Marketing Research Marketing research is the process in which a company collects information for the purpose of identifying: customer needs‚ marketing opportunities‚ problems
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Marketing Strategies for BMW Paper covers Current Marketing Strategies & Future Marketing Strategies [08/02/07] Dharmesh BMW Group‚ headquartered in Munich‚ Germany‚ is one of the most successful multi brand premium automobile manufacturers in the world. The company manufactures‚ distributes and sells passenger cars (including Sedans‚ Coupes‚ and Convertibles etc) and motorcycles. BMW operates three business segments namely: Automobiles‚ Motorcycles and Financial Services. BMW is the parent
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BMW in China: From Entry to Dominance Introduction "In the next five to 10 years‚ China will be the biggest market for all brands and become a big area of competition‚" said Christoph Stark‚ president and CEO of BMW Group Region China to the China Daily reporter. "The most important thing is to be highly flexible and take chances‚ but also be prepared for some possible downturns in the market‚" Stark said. "For us the most treasured thing is the brand‚" he concluded. Hours later‚ while sitting
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