KENYA INSTITUTE OF MANAGEMENT
FACTORS INFLUENCING CONSUMERBEHAVIOR AMONG
HOUSEHOLDS IN MERU MINICIPALITY
(A Survey of Kinoru Stadium Ward)
BETH WANURI MACHARIA
A Research Project Submitted in Partial Fulfillment of the...
READINGS: The readings for this course consist of the following:
1. A Custom Two Volume Readings Book prepared for this course by Pearson-PrenticeHall, available at the bookstore.
2. The Wall Street Journal: Required Reading. A 15-week Student Subscription is available through...
Course Description (Catalog)
This course is an examination of individual dimensions of global executive leadership, organizational behavior, inter-group relations, and strategies for internal corporate communication. Course topics include management and global trade, special aspects of...
the customers will influence customer satisfaction and attitudinal loyalty, which will then lead to success of the businesses (Ravichandran et al., 2010).
2.0 Background of Research
Customer service quality is a crucial source of distinctive competence and is often considered as a key success...
Running head: VIRTUAL GROCERY
Harry E. Sloan
Dr. Kelly Bruning
Consumer Marketing 510
March 6, 2011
Virtual Grocery will fill the need for busy professionals, stay-at-home parents and people that are simply confined to the compounds...
as described in the
case, is different from the traditional problem-solving models of
Holiday decision-making process is different from the traditional problemsolving models of consumer decision-making. This is because holiday
decision-making model does not require fixed sequential...
inhibitor, which is a drug that works by basically loosening the fat and cholesterol that is clogging the arteries (US National Library of Medicine, 2010). As Lipitor-X cleans out a person’s arteries, the blood will flow more freely through the body and the risk of stroke or heart disease will be reduced...
June 4, 2012
Sempra Energy is a Fortune 500 company that provides gas, electricity, or both to over 31 million consumers worldwide. They have a solid business portfolio that allows them to have exceptional returns for their shareholders and to create longevity for their...
service. Consumers regard brands as an essential element of the production, and most companies usually charge a higher price due to the influence of branding, like Louis Vuitton. Belch, Belch, Kerr, and Powell (2009) depicted that, brands could make choices for consumers, which like something consumers want...
earnings of $10 million. After being in business for 25 years, they have amassed more than 375 jets with 2,300 flights daily (University of Phoenix, 2010). Even with this success, there are concerns for their financial stability. The challenges facing Classic Airlines are common among airline companies...
addition to positive reinforcement from team members can be aspects that result in job satisfaction and fulfillment leading to a successful project (Yukl, 2010).
Motivation and Understanding
It is necessary to motivate team members throughout a lengthy project. It is important that teams work to gather resources...
Tamika L. Johnson
July 9, 2012
In today’s changing workplace it is essential that managers are effective at managing as well as leading. With the economy...
Three Levels of Consumer Decision Making
Mkt 231, 02
Dr. Stephen Goodwin
November 26, 2012
Illinois State University
Three Levels of Consumer Decision Making
A decision is defined as, “the selection of an option from two or more alternatives”...
the consumption patterns, buying of the durable goods needs higher attention of consumers.
While, durables goods are expected to last longer than three years
(www.wisecon.org/OnlineGuide). So, it is a product of high involvement for consumers. This
strategies and reports to achieve company goals. Control systems will be used to reach these goals. This paper will show how cost relationships and behaviors will be used to determine decision-making for prerogatives for managers. A break-even analysis will be displayed on the current situation as well...
gave clocks, calendars, and weighing scales with the Coca-Cola logo to pharmacists who sold the drink. He hired the company’s first celebrity, music hall performer Hilda Clark, in the 1890s. During the heyday of mass-market TV advertising, Coke was the master of the 30-second TV spot. Its legendary “I’d...