"Samsung position strategy" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 1 of 50 - About 500 Essays
  • Better Essays

    Samsung Strategy

    • 1058 Words
    • 5 Pages

    2012‚ Samsung‚ the world ’s largest technology company by sales‚ is ordered to pay $1.05 billion in damages for violating Apple’s patents for the iPhone and iPad‚ "Samsung ’s strategy was to build something similar to another company ’s product but to make it better‚ faster and at lower cost"‚ is Samsung going to change its strategy to fit new conditions? Choe Sang-Hun ’s article "After verdict‚ assessing the Samsung strategy in South Korea" is a roadmap to evaluating the effect of strategy on Samsung

    Premium Strategic management

    • 1058 Words
    • 5 Pages
    Better Essays
  • Good Essays

    Samsung Strategy

    • 976 Words
    • 4 Pages

    Exercise 1: Identifying Corporate Strategy (Individual work) A. What are some of the business units (products) of Samsung? Samsung is a huge conglomerate that is well-known and respected globally. Its iconic brand is considered leader in its respective field in the industry. As a huge multi-national conglomerate‚ it consists of many business units or products with worldwide following and in the assignment excerpt‚ it mentioned some like first and foremost their flagship galaxy s4 and its

    Premium Management Marketing Corporation

    • 976 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Samsung Strategy

    • 1105 Words
    • 5 Pages

    Preface This report investigates how Samsung was able to build a competitive advantage in the global memory chip industry and what steps it should take to sustain its advantage in the face of the imminent threat of Chinese competition. Analysis of Samsung’s business strategy and competitive advantage Porter’s 5 forces model in Exhibit 1 is used to analyze the global memory chip industry and Samsung’s strategy to date. Samsung had become the dominant player in the global memory chip industry

    Premium Samsung Electronics Flash memory Competition

    • 1105 Words
    • 5 Pages
    Satisfactory Essays
  • Better Essays

    Samsung September 19‚ 2013 Team 7 Michael Whittington Kimberley Le Briana Caple Andrew Guardado History Samsung Group‚ which has grown into one of the world’s leading electronic companies‚ was started by Lee Byung-Chull on March 1st‚ 1938 with only 30‚000 won‚ (which is the equivalent to almost 28 USD)‚ in Daegu‚ Korea. For thirteen years‚ Samsung specialized in exporting many household Korean foods to Manchuria and Beijing‚ eventually growing large enough to become Samsung

    Premium Samsung Group Lee Kun-hee Samsung Electronics

    • 1108 Words
    • 4 Pages
    Better Essays
  • Powerful Essays

    CASE REPORT: SAMSUNG ELECTRONICS PROBLEMS  Samsung competitive advantage is under attacks. Their biggest market share product in micro chip was threaten by Chinese manufacturer.  New low-cost competitors: Chinese manufacturer  Samsung didn’t know yet how to respond to Chinese invasion:  Low-cost‚ differentiation or both?  Collaborative ANALYSES  EXTERNAL ENVIRONMENT 6F  Threat of new entrants (High)  High economic of scale  High product differentiation  High capital

    Premium Marketing Product management Strategic management

    • 713 Words
    • 3 Pages
    Powerful Essays
  • Powerful Essays

    Samsung Business Strategy

    • 2145 Words
    • 9 Pages

    samsung b Business Management Quality Innovation with Market-Based Global SCM System Implementation Samsung Electronics‚ a leading Korean company as well as a symbol of the IT industry‚ carried out an innovative project to strengthen its global Supply Chain Management (SCM) execution ability‚ gaining the industry’s interest. Samsung Electronics placed its emphasis on the business management scenario of predicting and preparing for future environmental changes and competitiveness‚ which is one of

    Premium Strategic management Microsoft Management

    • 2145 Words
    • 9 Pages
    Powerful Essays
  • Powerful Essays

    Samsung Marketing Strategy

    • 7715 Words
    • 31 Pages

    Marketing strategies of Samsung in India Scenario in the consumers Durables sector:- Prior to liberalisation‚ the Consumer Durables sector in India was restricted to a handful of domestic players like Godrej‚ Allwyn‚ Kelvinator and Voltas. Together‚ they controlled nearly 90% of the market. They were first superceded by players like BPL and Videocon in the early 1990s‚ which invested in brand-building and in enhancing distribution and service channels. Then‚ with liberalisation came a spate

    Premium Samsung Electronics Laundry

    • 7715 Words
    • 31 Pages
    Powerful Essays
  • Good Essays

    Samsung marketing strategy in china Nowadays‚ China’s communication industry is developing rapidly‚ and China has become the biggest mobile phone market all over the world. There are many international renowned mobile phone manufactures and local producers in this market and these companies are competing fiercely in China’s mobile phone industry. It is known that‚ in 1999‚ when the domestic mobile phone brands entered the mobile phone market‚ few people had expected that the domestic mobile

    Premium Mobile phone Marketing

    • 1064 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Samsung Media Strategy

    • 811 Words
    • 4 Pages

    Samsung has spent a lot of expenditure to advertising expenses. For example‚ according to Samsung Company (2011) annual report‚ they spent around 56‚000‚000 in million U.S. dollars‚ 2010 and 2011. They strong promote their brand name and product from many kind of advertising effect such as television‚ outdoor‚ internet‚ magazine‚ and newspaper. Television Television media advertising is one of the powerful media strategies in business marketing. It has high frequency potential‚ high intrusion

    Premium Marketing Infomercial Advertising

    • 811 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Samsung Electronics Company: Global Marketing Operations 1. What are the ingredients of SEC’s corporate turnaround strategy? Samsung Electronics Company originally started as a product-driven company that focused on manufacturing commodity products at lower costs than its competitors. It was established as a top OEM supplier and highly efficient manufacturer of value brands. The "new management initiative" launched by Chairman Kun Hee Lee in 1993 aimed to change SEC’s direction of growth: once

    Premium Samsung Electronics Lee Kun-hee Digital

    • 345 Words
    • 2 Pages
    Satisfactory Essays
Previous
Page 1 2 3 4 5 6 7 8 9 50