THE INFLUENCE OF INTERNAL MARKETING ELEMENTS ON BRAND IMAGE OF SELECTED CAR RENTAL COMPANIES IN SOUTH AFRICA STUDENT NAME XXXXXX (student number) Thesis submitted in fulfilment of the requirements for the degree PhD in Marketing Management in the Faculty of Management at the University of Johannesburg JOHANNESBURG September 2009 Supervisor: Prof xxxxx Co-supervisor: Dr yyyy Table of contents ____________________________________________________________________________
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Rental Cars and Car Rentals from Rental Cars.com 9/21/14‚ 8:02 PM Google Site Stats learn more English (US) Search Results Options Details Payment My Booking Confirmation Step 5 - Confirmation https://secure.rentalcars.com/ConfirmationDetails.do?booking.referen…463fe020623054_201.35_USD&affiliateCode=google&bookingdate=20140922 Page 1 of 3 Rental Cars and Car Rentals from Rental Cars.com 9/21/14‚ 8:02 PM Your Car Thank you for using rentalcars.com Ford Mustang Convertible or Similar
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Columbus Car Rental Service Companies are very limited based on customer’s preferences and available dates (within thirty days). (The only one I did find was based in Atlanta that was affiliated with a major company) Price 4 Limo Atlanta‚ Georgia (888) 958-2280 Number of cars that fit criteria : 3 ( two for up to 10 passengers) website: www.price4.limo.com Others include Cadillaac Escalades‚ blacks stretched lincoln limo‚ Advantages · A large selection · Available 7
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CAR RENTAL AND RESERVATION SYSTEM A car rental is a company that rents automobiles for short periods of time (generally ranging from a few hours to a few weeks) for a fee. It is often organized with numerous local branches (which allow a user to return a vehicle to a different location)‚ and primarily located near airports or busy city areas and often complemented by a website allowing online reservations. Car rental agencies primarily serve people who have a car that is temporarily out of reach
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{draw:frame} PEST Analysis PEST analysis stands for "Political‚ Economic‚ Social‚ and Technological analysis" and describes a framework of macroenvironmental factors used in scanning the external environment to identify the impact of these macroenvironmental factors on the company. For Amber‚ as the case study refers to a circumstance in April 2005‚ we have duly carried out the PEST analysis based on data up to April 2005 to ensure relevance and accuracy. Unstable global geopolitical
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Edelman Award Paper Revenue Management Saves National Car Rental By M.K Geraghty and Ernest Johnson In the January/February 1997 issue of INTERFACES magazine‚ M.K. Geraghty and Ernest Johnson were presented as finalists of the Franz A. Edelman award for their presentation on a state-of-the-art Revenue Management System that would turn a huge money losing rental car company‚ National Rental Car‚ into a profitable business within two years. In 1993‚ General Motors took a $744 million dollar
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PEST analysis template Other than the four main headings‚ the questions and issues in the template below are examples and not exhaustive - add your own and amend these prompts to suit your situation‚ the experience and skill level of whoever is completing the analysis‚ and what you aim to produce from the analysis. Ensure you consider the additional PESTELI/STEEPLED headings‚ and any others you feel are relevant‚ but avoid building these into the final analysis model unless you gain some strategic
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CAR RENTAL RESERVATION SYSTEM WITH GPS TRACKING PERFORMANCE Colegio de San Juan de Letran Adrian M. Abrazaldo Gillian Joseph Baldonado Paul Anthony D. Atienza Chapter I Research Description Overview of Current State of Technology Today‚ there are wide varieties of vehicle anti-theft devices in the market. These include from simple security devices‚ such as steering lock‚ gear lock and immobilizer‚ to a more advanced security system that can track down stolen vehicles
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Lotus Car Rental COMM/215 Diana Ferrell Lotus Car Rental The Lotus Rental Car company is the world’s leading company in a multimillion dollar industry and can take this great opportunity to provide the consumer with alternative options in vehicles by adding alternative fuel vehicles to its fleet in Los Angeles‚ California‚ it would be a good move for this company because alternative vehicles like hybrids offer a less contaminated environment‚ better fuel economy‚ and the best in its money worth
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Research question/Purpose The Car Industry is changing its structure quickly. While Toyota earned some 124 billion SEK last year‚ GM lost about 65 billion SEK. Many mergers have happened and more changes are bound to happen. Write an essay pointing out the PEST-factors you find having a strong impact and causing these changes in the car industry. Also‚ reflect on the changes you think will happen in the years to come. 1.Introduction [1] PEST analysis is a process of checking and analyzing information
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