Exercises for Marketing Management Section A • Indicate your answer by writing the letter corresponding to the correct answer in the questions. 1. Behavioural theory Maslow’s hierarchy of needs: a. Physiological need‚ safety needs b. Physiological need‚ safety needs‚ social needs c. Physiological need‚ safety needs‚ social needs‚ Esteem needs‚ Self-actualization d. Safety needs‚ social needs‚ Esteem needs‚ Self-actualization 2. Setting low price and aiming to enlarge market share
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1. The Definition of utility in a marketing or economics context is perhaps best described as: a. Reward value b. Use value c. Electricity d. Cheap advertising e. None of the above 2. What is meant by the term “early adopter”? a. Someone taken into care at an early age b. Someone who gets to the sales early c. Someone who buys new products & technologies when they first come out d. Someone who quickly learns how to put together self assembly equipment
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Each test consists of 90 multiple choice type questions. Each question has four alternatives marked 1‚2‚3 and 4. The candidate has to select one correct answer from the given alternatives and mark its number in the answersheet. Each correct answer carries one mark. Thus the total score of a candidate in a test is equal to the number of questions answered correctly by him/her. To make the candidates acquainted with the questions in the above tests‚ some sample questions in each of the two tests
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Semester Examination October‚ 2010 Industrial and Managerial Economics Time: ½ hour Marks : 15 Answer all Questions 1. Among the following factors‚ what are the factors that determine the optimum size of the firm A (i) Technical forces. B (ii) Managerial factor. C (iii) Financial factor. D (IV) Marketing factor. (v) Factor of fluctuations and risk providing. A. i and ii B. ii
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Multiple Choice Questions 231. Becoming a better coach means: A. Reading more about the psychology of coaching B. Talking to and mentoring under successful coaches C. Improving your communication skills D. All of the above 232. The best trainers have the ability to: A. Understand‚ practice and coach their area of specialization B. Differentiate between theoretical knowledge and practical strategies C. Help clients set realistic goals and timelines for goal achievement D. All of the above 233. The
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CH 1 Answers Multiple Choice Questions 1. E 8. E 15. E 2. E 9. E 16. A 3. E 10. C 17. D 4. E 11. E 18. E 5. D 12. A 6. B 13. D 7. E 14. E CH 2 Answers Multiple Choice Questions 1. C 11. B 21. E 2. C 12. E 22. A 3. B 13. E 23. C 4. B 14. E 24. D 5. D 15. B 25. C 6. E 16. D 26. A 7. A 17. D 27. D 8. D 18. E 28. B 9. A 19. C 10. D 20. E CH 3 Answers Multiple Choice Questions 1 B 9. B 17. D 2. C 10. A 18. E 3. B 11. A 19. C 4. D 12. B 20. D 5. E 13. D 21. C 6. A 14
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above Answer: D Diff: 1 Topic: 1.1 The Power of Economic Analysis AACSB: Analytic skills Question Status: Previous Edition 2) Economic analysis is used A) only in economics classrooms. B) only by business people. C) only by policy makers. D) in all decision making. Answer: D Diff: 1 Topic: 1.1 The Power of Economic Analysis AACSB: Analytic skills Question Status: Previous Edition 3) Economic analysis is A) a tool that can aid all decision making. B) a tool that can be
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UNIT1 Marketing is _____. 1. another word for advertising and sales 2. only used by major corporations 3. about satisfying customer needs 4. about simply making a profit The first step in the marketing process is to work to understand customers. 1. True 2. False Once we have created value for customers‚ the final step in the marketing process is to capture value from them. 1. True 2. False The most basic concept underlying marketing is that
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|[pic] Question|10 out of 10 points | |1 | | |[pic] |Multiple Choice Questions with Slides | | | | | |
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NAME: Radionenko Vladislav E-MAIL ADDRESS: vlad201414@yahoo.com TASK 1 Look at the 10 multiple choice questions on the assessment sheet overleaf. This is part 1 of a level assessment which is sent out to our overseas students. You will obviously have no problem in finding the correct answer‚ but explaining your choice can be more problematic. What do you think is being tested in each question? Explain in your own words or use grammatical terms if you know them. 1.Variant “c)” is correct
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