Introduction Healthy Co. Pty Ltd is a food processing organisation located in Queensland‚ Australia. ‘Nutri Mix’ breakfast cereal is the product developed by the company for this market and it’s focused on nutrition and healthy life choices. The initial research was focused on six local macro-environment factors that could potentially impact the product. The factors in favour of marketing such a product on the Australian market reside in an aging population as proportion of total population‚ forcing
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The whole Ready-to-Eat (RTE) breakfast cereal industry is a very profitable industry in general with the Big Three: Kellogg‚ General Mills‚ and Philip Morris dominating more than seventy percent market share. By using 5-Force Analysis‚ we can have a deeper insight of this Industry: • Entry Barrier: High The Big Three has spent large amount of money on advertising to establish brand recognition and to promote sales. By paying grocers “slotting allowance”‚ the Big Three gain shelf space advantage
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Environmental Analysis We chose Kellogg’s cereal category because Kellogg’s has over 100 years history and we have14 kinds of breakfast cereal products. Our products sell to 180 countries across the world. Our mission is still to provide you and your family with better breakfasts that lead to better days‚ and now you eat flake corn is the same way W.K. did back in 1898. It just tastes better that way. Kellogg’s cereal provides a variety of nutrition’s cereals that deliver the benefits of grains‚
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Natural disasters are often not natural disasters‚ but are in fact human disasters. Discuss this statement in relation to seismic events. The word ‘natural’ indicates that humans have not caused the disaster. However‚ human activity can certainly interfere with nature‚ which in turn may either cause a natural disaster or make its effects much worse. Earthquakes can affect people in many different ways in countries all over the world. They are a product of intense seismic activity where plates are
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Reason for the high-profitability of the RTE cereal business: The "Big Three" cereal manufacturers have jointly monopolized the market and have reaped high profits from their monopoly pricing combined with the tacit co-ordination they share regarding price hikes. The "Big Three" have backed up their monopoly strategy with their strong relationships with each other and with regional and national grocers. This relationship allowed them to control or buy shelf space and ideal positioning of their product
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Pure Natural Healing Pure Natural Healing is a step-by-step healing program introduced by Master Lim in collaboration with Kevin Richardson. This program is intended for those people who prefer the use of Traditional Chinese Medicines (TCM) and Acupressure over other treatment methods. The program comes with a simple workbook by Richardson that could help people identify major health programs inside the body. With this program‚ it is possible to treat almost all types of disease whether it is
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SWOT analysis for Cereal bar market Strengths • Meets need for both a healthy and convenience snack‚ especially targets those who miss breakfast • Popularity increased rapidly over past few years – 66% growth 2002 – 2007. Mintel predicts market will be worth £420m by 2012 from £287m in 2007. (Marketing magazine) • Popularity amongst parents for children – alternative to crisps and sweets e.g CoCo pops bars • Increase in number of products containing only natural ingrediants and
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breakfast cereals refer to cereal grains that had to be soaked or boiled to be softened and edible. Pre-prepared cereal that is edible on its own or in milk is also known as Ready-to-eat cereal. Within Singapore itself‚ breakfast cereal are generally seen as a nutritious form breakfast that appeals more to the younger generation and children who are seemingly more receptive to these western breakfast.(Breakfast Cereal- Singapore‚1)Datamonitor states that by definition the breakfast cereal market consists
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literature in the area of natural pigments is divided based on their interest to five main potential topics: 1. The first topic is dealing with the chemical composition and the factors influencing that composition. 2. Second topic is concerned with increasing the yield of the pigment by searching the existing plant and microbial sources in addition to alternative microbial and plant sources. 3. The third topic is dealing with improving the stability and bioavailability of the natural pigments. So far‚
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Sally Mann is an amazing photographer. She has taken pictures of the south where she is from since the 1970s. Her work is beautiful and is known for being very controversial.Her second and third published photography books received the most negative backlash‚ “Immediate Family‚” (her third book) shows her children being children at their family farm‚ some of the pictures show her children naked‚ and “At Twelve: Portraits of Young Women‚” (her second book) captures the emotions and identities of adolescent
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