INDIAN INSTITUTE OF MANAGEMENT AHMEDABAD INDIA Research and Publications Sales Promotion Practices in Apparel Retail Sector and Challenges Ahead Preeta H. Vyas W.P. No.2007-11-02 November 2007 The main objective of the working paper series of the IIMA is to help faculty members‚ research staff and doctoral students to speedily share their research findings with professional colleagues and test their research findings at the pre-publication stage. IIMA is committed to maintain academic
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INDIAN TELECOM SECTOR: AN OVERVIEW At 110.01 million connections ’ Indian Telecom Industry’ is the fifth largest and fastest growing in the world. The subscriber base has grown by 40% in 2005 and is expected to reach 250 million in 2007. Over the last 3 years‚ two out of every three new telephone connections were wireless. Consequently‚ wireless now accounts for 54.6% of the total telephone subscriber base‚ as compared to only 40% in 2003. Wireless subscriber growth is expected to grow at 2
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Comparison study of sales promotional strategies of Maruti & Honda cars customers with special reference to Kollam District INTRODUCTION The automobile products occupy an important role in fulfilling the basic needs of human beings. In India‚ there are tremendous changes in the automobile industry. The industry has observed higher rate of growth economically‚ industrially &technologically. This has led to good market for automobile products particularly in four wheelers segments
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Pakistan telecom sector) Submitted by: MARYAM QADEER ANUM TAHIRA SUBMITTED TO: SAJJID BASHER Abstract Effective management skills are keys for the internal and external performance of organization. The focus of this study was to find out the relationship between communication‚ coordination and decision making with the organizational performance. Data sample was collected from 120 managers working in the telecom sector in Pakistan
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TELECOM SECTOR IN INDIA August 2012 1. INDUSTRY OVERVIEW 1.1 Introduction The Indian telecommunications industry is one of the fastest growing in the world. Government policies and regulatory framework implemented by Telecom Regulatory Authority of India (TRAI) have provided a conducive environment for service providers. This has made the sector more competitive‚ while enhancing the accessibility of telecommunication services at affordable tariffs to the consumers. In the last two decades
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Telecom reforms was initiated in 1994‚ there were three incumbents in the fixed service sector‚ namely DoT (Department of Telecom)‚ MTNL and VSNL. Of these‚ DoT operated in all parts of the country except Delhi and Mumbai. MTNL operated in Delhi and Mumbai and VSNL provided international telephony. Given its all-India presence and policy-making powers‚ the DoT enjoyed a monopoly in the telecom sector prior to the major telecom reforms. However‚ subsequent to the second phase of reforms in 1999‚
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A Benefit Congruency Framework of Sales Promotion Effectiveness Are monetary savings the only explanation for consumer response to a sales promotion? If not‚ how do the different consumer benefits of a sales promotion influence its effectiveness? To address the first question‚ this research builds a framework of the multiple consumer benefits of a sales promotion. Through a series of measurement studies‚ the authors find that monetary and nonmonetary promotions provide consumers with different levels
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An Empirical View of the Different Types of Consumer Promotions in India Authors: Priya Jha-Dang and Abraham Koshy Abstract The paper provides an empirical view of the range of promotions launched in the Indian market place from 1996 to 2003. The different promotions include free gift offers‚ price offs‚ extra product offers‚ exchange offers‚ buy-more-and-save offers‚ contests and sweepstakes. The most frequently launched promotion is the free gift offer followed by the sweepstake offer and
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MARKETING AND PROMOTION Promotion is part of marketing which can be considered as one of the youngest disciplines in the business world and is driven by innovation (Sutheralnd and Canwell‚ 2004). Within it‚ marketing communications‚ or promotion‚ is a management process through which an organization engages with its various audiences. Through understanding and audience’s communications environment‚ organizations seek to develop and present messages for their identified stakeholder groups‚ before
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Telecommunications in Bangladesh : The liberalisation of Bangladesh’s telecommunications sector began with small steps in 1989 with the issuance of a licence to a private operator for the provision of inter alia cellular mobile services to compete with the previous monopoly provider of telecommunications services the Bangladesh Telegraph and Telephone Board (BTTB). Significant changes in the number of fixed and mobile services deployed in Bangladesh occurred in the late 1990s and the number of services
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