Background of the Study Convenience stores are in demand all over the world for its unique commercial properties. They are usually open 24 hours a day‚ seven days a week‚ carrying a limited life of high turnover convenience products and are conveniently located for quick in and out shopping. These stores provide “fill-in” purchases for consumer needs. Engaging into this kind of business with the right location‚ pricing strategy‚ inventory of products‚ and pleasant customer approach‚ it can generate
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situated is an Industry that is dominator by two Competitors Coca Cola and of course themselves. Although Pepsi and Coke basically go after all consumers who purchase soft drink beverage Coca Cola targets it product at the head of household. II. Marketing Mix : Product The Pepsi-Cola drink contains basic ingredients found in most other similar drinks including carbonated water‚ high fructose corn syrup‚ sugar‚ colorings‚ phosphoric acid‚ caffeine‚ citric acid and natural flavors. The caffeine free
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Current Situation: In the last fifteen years‚ Shell International has undergone many changes in their organizational structure. Three major events‚ the Brent Spar incident‚ human rights problems in Nigeria‚ and shareholder activism moved Shell to do a thorough examination of their company. After many attacks by activists‚ Shell first‚ changed from a complicated matrix form of organization to five worldwide business units. These units were exploration‚ production‚ oil products‚ chemicals‚ gas
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The Marketing Mix Place The marketing mix consists in total of 4 elements (Product‚Price‚ Place‚ Promotion) which are often referred to as ‘the four Ps’. One of those four Ps is “Place”: Place represents the location where a product can be purchased. It is often referred to as the distribution channel through which goods and/or services are moved from the manufacturer/service provider to the user or consumer. It can include any physical store as well as virtual stores on the Internet. In our
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Baskin Robbins Introduction Nearly three-quarters of a century ago‚ two brothers-in-law shared a dream to create an innovative ice cream store that would be a neighborhood gathering place for families. Burton "Burt" Baskin and Irvine "Irv" Robbins had a mutual love of old-fashioned ice cream and the desire to provide customers a variety of flavors made with ingredients of the highest quality in a fun‚ inviting atmosphere. They started out in separate ventures at the advice of Irv’s father. In 1945
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Today we present our paper on a phenomenon called “Dutch Disease‚” that tries to explain changes in growth of an economy in the presence of a favorable shock. While it most often refers to natural resource discovery‚ it can also be extended to include "any development that results in a large inflow of foreign currency‚ including a sharp surge in natural resource prices‚ foreign assistance‚ and foreign direct investment."[1] The term was coined in 1977 by The Economist to describe the decline of
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Introduction We chose to analyze the company Shell Global (Multinational)‚ which had operations running all over the globe and even now‚ with the financial drawbacks‚ is still growing. Shell Global started business back in 1833 and has gone through a lot of hardships but also many golden periods‚ of which many will be mentioned in this report as some of them concern ethical issues. In 1958 Nigeria became one of the largest oil producers for the Shell Group‚ where Shell has been accused of many human rights
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Marketing Mix Used by Big Bazaar 1.) Pricing: - The pricing objective is to gain the “Maximum Market Share”. Pricing at Big Bazaar is based on the following techniques: a.) Value Pricing (EDLP- Every Day Low Pricing): - Big Bazaar promises consumers the lowest available price without coupon clipping‚ waiting for promotions‚ or comparison shopping. b.) Promotional Pricing: - Big Bazaar offers financing at low interest rate. The concept of psychological discounting (Rs.49‚ Rs.99‚ Rs.199
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over a billion dollars spent in advertisement a year‚ Toyota has become an attraction in the eyes of many auto consumers worldwide. Toyota has built its reputation not only by producing high quality vehicles at affordable prices‚ but the brand and marketing skills they use through tactful pricing strategies. Toyota has differentiated their prices from the traditional pricing set up of many of the other automobile makers. However‚ it is their effectiveness in targeting consumers’ needs and wants that
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Assess the contributions of the Dutch to the development of the Caribbean. The incorporation of the Dutch into the Caribbean during the latter half of the 16th century and early 17th century came on the heels of them seeing the prosperous economic opportunities at the time dominated by the Spanish. In the Caribbean‚ the Dutch concentrated on wrestling from Portugal its grip on the sugar and slave trade through attacks on the Spanish treasure fleets on their homeward bound voyages. Though the prime
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