Unit Unit 12 Internet Marketing in Business Assignment Title Marketing Online Issue Date Monday 10th March Hand In Date Friday 30th May Students Name Class Lecturer Neil Gow Assessment Criteria achieved P1 M1 D1 P2 M2 P3 P4 P5 P6 Learning Outcomes 1. Know what role internet marketing has within a modern marketing context 2. Understand the benefits of internet marketing to customers 3. Understand
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gMarketing-process of moving goods and services to customers Marketing activities-product development‚ research‚ communication‚ distribution‚ pricing and service Need – Want – Demand- need is essential (food‚ shelter) want is not (car‚ laptop) demand is desire to have Exchange-a trade of values between two parties Marketing System- network that permits interaction between buyers and sellers Maslow’s hierarchy of need- a diagram showing how people seek to satisfy their needs (from physiological
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Question 1 Personal Selling Process My personal selling process consists of the following nine steps: 1. Prospecting 2. Pre-approach 3. Approach 4. Presentation 5. Trial Close 6. Objections 7. Meeting objections 8. The Close 9. Follow up and Service Step 1: Prospecting Prospecting‚ involves the Money‚ Authority‚ Desire (M.A.D) approach. Firstly I analysed my prospective clients to ensure that they had the money‚ authority and desire to purchase the products I was selling. Upon analysis
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Marketing and sales are both activities aimed at increasing revenue. They are so closely intertwined that people often don’t realize the difference between the two. Indeed‚ in small organizations‚ the same people typically perform both sales and marketing tasks. Nevertheless‚ marketing is different from sales and as the organization grows‚ the roles and responsibilities become more specialized. Comparison chart Improve this chart | Marketing | Sales | Approach: | Customer orientation - Listens
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co-ordinating established configurations and its form depends on the strategies a firm adopts for configuration and co-ordination (Tomkins‚ 1991) 4) Study by Biles and Assada (1991) investigated how the Japanese and American ownership firms evaluated the performance of their subsidiaries. The US firms frequently used financial ratios for performance measurement. ROI was by far most important‚ whereas Japanese firms pay more attention to individual line-items in the budget such as sales volume
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FORMULATING PERSONAL-SELLING STRATEGY • Sales Management achieves personal-selling objectives through personal-selling strategy • Key decisions in personal – selling strategy are : a) The kind of sales force required and b) The size of sales force required • The decision on the kind of salespersons defines the role that sales personnel play in their contacts with customers & prospects. The decision on the size of the sales force dictates deployment of sales personnel
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to business-to-business selling.” Why Learn About Personal Selling? The principles of selling are useful to everyone‚ not just people with the title of salesperson. Developing mutually beneficial‚ long-term relationships is vital to all of us. People in business use selling principles all the time. The Role of Salespeople in Business Go-to-market strategies Lifetime customer value Multichannel strategy Sales-force intensive organizations Integrated marketing communications Importance
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Personal Selling I. Personal Selling Basics A. What is Personal Selling? We all know‚ or at least have an impression‚ of what personal selling entails. As a general rule‚ college students tend to be somewhat negatively predisposed toward personal selling‚ particularly as a career. As such‚ in addition to explaining a variety of personal selling concepts and explaining personal selling’s role in the promotion mix‚ a goal for these notes is to dispel some of these negative impressions
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chapter 1 Marketing’s Role in the Global Economy When You Finish This Chapter‚ You Should 1. Know what marketing is and why you should learn about it. 2. Understand the difference between micro-marketing and macro-marketing. 3. Know why and how macromarketing systems develop. 4. Understand why marketing is crucial to economic development and our global economy. 5. Know why marketing special— ists—including middlemen and — facilitators—develop. 6. Know the marketing functions and who performs them
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provides digital marketing services. Ms YKL holds a position as a senior manager for Publishers & Partners‚ it is a term used in the Digital Marketing industry. Publishers & Partners team also means product team and this team will negotiate and deal with third party for partnership. Ms YKL is at the middle level of management and around 1-5 staff members report to her. The focal point of this essay will be the Mintzberg’s decisional roles‚ it will be used to study and relate to the manager’s
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