Contents: 1.Investigate the role and importance of advertising 1a.Explain and demonstrate how advertising can be designed to differentiate‚remind‚inform and persuade……………………………………. .page 3 1b.Evaluate appropriate uses and applications for advertising in two given situations…………………………………………………………………page 3 1c.Evaluate the role‚organization and functions of agencies in the advertising process……………………………………………………………
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The different roles and services offered by an advertising agency An advertising agency play varied roles in terms of the contributions they make to their respective clients’ businesses. The following are the departments of an advertising agency: 1. Account Handling 2. Planning Department 3. Creative Department 4. Media Department 5. Production Department Account Handlers (Executives) They will provide day-to-day liaison with the client company and will be responsible for ensuring that the
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Female Roles in Television Advertising: Viewers’ Use of Gender Role Cues in Appraising Stereotypic and Non-Stereotypic Role Portrayals Richard H. Kolbe‚ Washington State University‚ Washington Carl D. Langefeld‚ Indiana University‚ Indiana The study uses the Bem Sex-Role Inventory (BSRI) as both a self-rating and projective scale to predict viewer responses to stereotypic and non-stereotypic role portrayals in television conlmercials. Projective BSRI ratings of ad characters were significant
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ROLE OF CREATIVIVTY IN ADVERTISING Outstanding creativity is definitely goldmine in advertising industry‚ simply because‚ it can develop truly valuable and catchy slogans in print or outdoor advertising‚ in radio or TV ad campaigns. Advertising is one of the most dynamic engines in the worldwide selling process; regardless of the business‚ ad campaigns must be developed‚ as long as managers running these businesses are willing to stay on top or to expand their company. An ad campaign is not about
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Advertisement --- Role and overview of the industry. | March 21 2013 | A comprehensive report on advertising‚ which tells us that what advertising is‚ what is it role‚ who are the parties involved. The report also tells us about different Media of advertising like Television‚ Radio‚ Print and OOH advertising‚ | | Advertising Advertising is paid non personal form of communication from an identified sponsor using mass media to persuade or influence an audience. Advertising promotes ideas‚
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The role of the women in our society Elvira López Ochoa INTRODUCTION History tends to present the social advances made by women as a result of progress itself up as the result of a process in which‚ in any case‚ women do not have influenced. However‚ the reconstruction of history shows that women have achieved social gains only where and when it has been women fighting and starring those conquests. They were the struggles of many women‚ allowing us to enjoy rights today in the very near past
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few centuries‚ the role of women in society has shifted greatly. The role of women has become more similar to that of men but women have added responsibilities. Women work now but also give birth and are responsible for their families. Although men are just a responsible for their families‚ women’s roles as nurturers‚ due to the fact that they give birth has remained the same. In a lot of ways it is harder for women now than ever. During the 18th and 19th centuries a woman’s role was primarily in the
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with civility Advertising Advertising attract us in a lot of ways. It is a form of non-personal and paid form of communication for goods‚ services and ideas by the identified sponsor. It is always strategic in character. Ethics in Advertising The Second National Council declared “If the media are to be correctly employed‚ it is essential that all who use them know the principles of the moral order and apply them faithfully in this domain” Ethics are very important in advertising. Ethics can be
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Role of Women The role of women in society‚ and how prevailing orthodoxies have changed along with the cultural landscape to further shape this often misconceived topic. With the matter of gender equality ever present in today’s society‚ something that could not always be said‚ We feel now is a great time to investigate further what factors have ultimately sculpted popular thought in regards to this tender topic. The role of women in society has been greatly overseen in the last few decades. They
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"Roles of Women" The configuration of a woman ’s identity consists of the expectations that society places on her. Such expectations are still in existence today. Authors from the nineteenth and twentieth century are using literature and poetry as a vehicle for the new role and passion of the woman. Such authors as Kate Chopin‚ Mary Wilkins Freeman‚ Marge Piercy‚ Edna St. Vincent Millay and Henry James evoke a new sense of expectations for women in their use of literary language. One must acknowledge
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