Successful CRM: Turning Customer Loyalty into Profitability By Bob Thompson CEO‚ CustomerThink Corporation Founder‚ CRMGuru.com [pic] October 2004 Compliments of: [pic] Copyright © 2004 RightNow Technologies. All Rights Reserved. Executive Summary Customer relationship management (CRM) gained recognition in the mid-1990s‚ primarily driven by its perception as information technology (IT). However‚ not enough attention has been given to the fundamental drivers of CRM success:
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loyal customers‚ to get some ideas about what they would value in a customer loyalty program. He had also supervised the efforts of his team members. Together‚ they had collected a great deal of data. 2. Examine PE Table 5-1. Are there any requirements or constraints that you can think have that were overlooked? List them. Requirements: Security of customer data; prevent customers cheating Should facilitate promotion of program Constraints: Need to avoid complexity in both the loyalty program
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ANALYSIS OF SERVICE QUALITY AND CUSTOMER SATISFACTION‚ AND ITS INFLUENCE ON CUSTOMER LOYALTY. (Passengers Survey of Domestic Full Service Airlines Company “Garuda Indonesia” in Indonesia) Mohamad Rizan Management Department of Economics Faculty‚ State University of Jakarta‚ Indonesia dr_rizan@yahoo.com ABSTRACT The aims of research are : 1) Analyzing service quality‚ customer satisfaction and loyalty of full service airlines company (Garuda Indonesia) in Indonesia‚ and 2) Testing
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Loyalty through royalty Loyalty plays a key role in The Iliad and The Odyssey. Through direct and indirect characterization Homer makes it clear for the readers to see the golden value of loyalty between the men and women in these epic poems. A commonly known quote is‚ “ Respect is gained‚ and loyalty is returned.” In this direct message you can see similarities to The Iliad and The Odyssey. In the hardship of Odysseus’ journey back to Ithaca‚ Odysseus pulls many strings to keep his crew safe
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INTRODUCTION Whenever we talk of growth and development of a nation‚ hardly can there be anyone who can ignore the vital contribution of Telecommunication sector. Today it has become a lifeline for us‚ in the absence of which we feel we are separated from the world at large. The importance of telecommunication product and service has gone deep in the life of people that after three essentials of human being i.e. food‚ shelter and clothing the fourth one that can be added comfortably is the communication
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INTRODUCTION Customers are becoming ever more demanding‚ and in most markets they have more options to choose from than ever before. . A customer is a person who becomes accustomed to buying from you. Without a strong track record of contact and repeat purchase‚ this person is NOT your customer; he is a buyer. A true customer is grown over time. The satisfaction a customer gets from the consumption of an organization’s product or service pre-empts his or her subsequent decisions on the same products
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CUSTOMER SATISFACTION IN THE MOBILE TELECOMMUNICATIONS INDUSTRY IN NIGERIA. Presented to Blekinge Institute of Technology‚ Department of Management‚ Ronneby‚ Sweden‚ in fulfilment of the requirement for the Degree of Master of Business Administration (MBA). BY: DR. ENIOLA SAMUEL SUPERVISOR: TOM MICHEL © December 2006 ABSTRACT Customer satisfaction is a fundamental marketing construct in the last three decades. In the past
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CFGB6101 Economics for Managers (Wednesday Class: 6:30pm – 9:30pm) Proposed Title for Group Project: How Demand and Supply Factors Have Affected the Price of Telecommunication Services in the Past 5 Years. Prepared for: Dr. Nurul Shahnaz Ahmad Mahdzan Prepared by: Gopi Kerishnan CGA120011 Jamaludin Bin Muhamad Yusof CGA120092 Sathisveran CGA100081 Vinoden Subramaniam CGA120012 Date of Submission: Nov 1st‚ 2012 Table of Contents Page No. 1.0 Introduction
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The role of telecommunication in our life Telecommunication plays an important role in our life today. Generally telecommunication is the transmission of signal over a distance for purpose of sending information. By sharing information‚ human can get such a development today. information is even considered to be one of standard criteria to assess life quality of a man. Life quality of a man is assessed according to the amount of information he get and means of approaching information. In earlier
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further investigation. In this research‚ the survey of literature has been classified into two parts - Abstract This paper examines the trends‚ the research and studies done globally on open innovation and open business models in the field of Telecommunication Services. These include value added services pertaining to communications‚ online‚ web and media‚ mobile‚ triple/quad play‚ etc. on both consumer and enterprise side. In the face of severe competition‚ and commoditization‚ the current traditional
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