RICHARD BRANSON’S VIRGIN GROUP —Problems— Although certainly notorious‚ Richard Branson’s Virgin Group has experienced several problems. In the short-term‚ brand overextension has become a threat since the company has entered multiple markets. Brand overextension leads to damaging the comprehensive Virgin brand. Since the Virgin brand itself is the company’s greatest asset‚ protecting the brand image is critical. The Virgin brand image has a connotation of value and lifestyle. Due to many joint ventures
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Sir Richard Branson‚ Chairman‚ Virgin Group‚ Ltd Case Study Nicole Walls Dr. Jeffrey Weaver BUS 520 – Leadership and Organizational Behavior March 10‚ 2013 Sir Richard Branson‚ Chairman‚ Virgin Group‚ Ltd Case Study In this paper I will describe Sir Richard Branson’s leadership style and evaluate the effectiveness of his style in the United States today. I will give my recommendation of a leadership style that I feel would make Branson a more effective leader. I will also determine ways
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Sir Richard Branson Case Study Bus 520 Lucas jackson Overview – Virgin Group‚ Ltd. The Virgin Group‚ Ltd. is a British based venture capital organization founded by Richard Branson‚ incorporated in 1989. The focus of their business group is travel‚ entertainment‚ and lifestyle‚ and while actually incorporating as a venture capital group in the late 1980s‚ they had a number of activities in the 1970s. To date‚ Virgin has created more than 300 companies globally‚ employing over 50‚000 people
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Head: Charismatic Leadership Charisma is a trait that is mainly found in leaders whose personalities are basically characterized by magnetism or attractiveness‚ personal charm‚ innate and sophisticated abilities of persuasion and interpersonal communication. A charismatic leader is therefore an individual leader who demonstrates a high level of charisma. They have the ability to influence people because of their high level of competence‚ skills‚ ability and knowledge. A charismatic leader’s
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13‚ 2011 Losing My Virginity by Richard Branson 1) One of the first and most important points that Branson touched on was that‚ “you want to create something that you are proud of.” By this‚ he means that you should have a genuine passion for the business you are starting. Without this passion‚ you might not have 100% belief in your company or product and as a result‚ not procure your greatest efforts into the success of your business. Additionally‚ Branson goes on to claim that he has “never
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Mc Murphy- Charismatic Rebel Leader Ken Kesey’s novel One Flew over the Cuckoo’s Nest is an analysis of the anti-cultural movement of the 1960s. Kesey’s reflection on the spirit of the 1960s is embodied in his main character‚ Mc Murphy. He illustrates the author’s commentary on the 1960s in three ways: he exemplifies the Hippie movement‚ he leads other by example‚ and he persuades others to follow him through his charismatic behavior. Some brief plot summary is necessary before discussing Mc
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Sir Richard Branson‚ Chairman‚ Virgin Group‚ Ltd. Assignment 4 Case Study Aria N. Porter Dr. W. D. Wilkerson BUS 520: Leadership and Organization Behavior STRAYER UNIVERSITY WASHINGTON‚ DC 23 August‚ 2012 Sir Richard Branson‚ Chairman‚ Virgin Group‚ Ltd This paper will describe Branson’s leadership style and evaluate the likely effectiveness of that style in the U.S. today. The paper will recommend a different leadership style that would make Mr. Branson an even more effective
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and successful ideologies. Throughout history‚ management practise has evolved thanks to a number of pioneers who have veered away from the norm to revolutionise views on what it means to be a good and efficacious manager. Both Robert Owen and Richard Branson can be seen as frontrunners of their time‚ performing feats in the realm of management that nobody before them would have dared to have even considered. Robert_Owen Robert Owen was born in Newtown in Wales‚ United Kingdom. During his life he
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(2006:2)‚ a charismatic leader is a crucial element to new religious movements. They attract followers who are obedient and faithful to their beliefs and instructions (Dawson 2006:10). A leader that exudes charisma and has been highly successful in creating special bonds is Jim Jones. Jones was the leader and founder of the Peoples Temple and responsible for the mass number of deaths in Jonestown. To begin with‚ Dawson (2006:9) argues that there are three essential features of a charismatic leader‚ “first
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Charismatic leaders are the ones that make everything be about them. They are the ones that only care about what is good for them. President Snow the one who puts himself in charge just like Napoleon did to the other animals on the farm and both Snow and Napoleon announce that all people are equal but in reality the Capitol and the pigs are the ones with the power. President snow is also like Napoleon because he says the he is bringing good change from the failure of the world‚ but intends to only
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