BRIDGESTONE AMERICAS HOLDING‚ INC. MARKETING PLAN TABLE OF CONTENTS 1. EXECUTIVE SUMMARY ……………………… 3 2. COMPANY DESCRIPTION ……………………. 5 3. STRATEGIC PLAN/ FOCUS …………………… 7 4. SITUATION ANALYSIS ………………………. 10 5. MARKET- PRODUCT FOCUS …………………. 13 6. MARKETING PROGRAM …………………….. 18 7. R & D/ OPERATIONS PROGRAM …………….. 21 8. FINANCIAL PROJECTIONS …………………… 22 9. ORGANIZATION STRUCTURE ………………… 23 10. IMPLEMENTATION
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The Crisis In August of 2000 the tire manufacturer Bridgestone/Firestone Inc faced a major problem with there Firestone‚ ATX‚ ATXII and Wilderness At tires. The case involved more then 14.4 million tires that have been installed on sport utility vehicles. 70% of the tires are on Ford SUV and light pickup trucks. Some of the other makes are Nissan‚ Toyota and Subaru. The reports are that the tires are shredding involving high heat‚ overloading and tires being under inflated. California‚ Arizona
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Bridgestone TG Australia Pty. Ltd. David Evans Production Planning and Control Supply chain overview 15/07/2004 Supply Chain 1 Global Network Head office Regional management company Manufacturing company 15/07/2004 Supply Chain 2 Main overseas suppliers Overseas suppliers: Overseas suppliers provide 58% of raw materials and components. TG (Japan) airbag and steering wheel components. Fico‚ (Spain) sunvisor components. Corus‚ (UK) stainless steel strip. Otto Bock‚ (Germany)
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Current Status of Women in India According India’s constitution‚ women are legal citizens of the country and have equal rights with men (Indian Parliament). Because of lack of acceptance from the male dominant society‚ Indian women suffer immensely. Women are responsible for baring children‚ yet they are malnourished and in poor health. Women are also overworked in the field and complete the all of the domestic work. Most Indian women are uneducated. Although the country’s constitution says women
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PWB Books 3 and 4 Study Questions Book 3 1) What was Orleanna’s childhood like? (192-193) 2) Describe her courtship with Nathan. (194-195) 3) What caused Nathan’s heart to “curl like a piece of hard shoe leather?” (196-197) 4) How did Nathan respond to intimacy? (198‚ 200) 5) How do the villagers view the Prices in Judges? (206) 6) In Nelson’s opinion‚ what has happened to Orleanna and Ruth? (207) 7) What nicknames do the villagers have for Leah and Rachel? (208) 8) How do the Congolese view twins
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DATE:May 17 To Kill A Mockingbird Reading Questions Chapter 1 What do you learn in this chapter about Maycomb‚ Atticus Finch‚ and his family? maycomb: a tired town in Alabama atticus+family: Mom is dead‚ scout and jem are siblings‚ 4 years apart 2. What do you learn about Dill’s character? Charles baker harris’ nickname is Dill‚ who is friends with em and scout. he comes every summer to stay with his aunt 3. What‚ briefly‚ has happened to Arthur “Boo” Radley? as a boy‚ Boo got in trouble with the
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Current Status of Malaria Vaccinology In order to assess the current status of malaria vaccinology one must first take an overview of the whole of the whole disease. One must understand the disease and its enormity on a global basis. Malaria is a protozoan disease of which over 150 million cases are reported per annum. In tropical Africa alone more than 1 million children under the age of fourteen die each year from Malaria. From these figures it is easy to see that eradication of this disease
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What happened in Enron and Arthur Andersen? United States ’ seventh largest company Enron‚ with the slogan "Ask Why" was admired for its innovation‚ but it all ended up in bankruptcy and criminal matters. The company filed for bankruptcy in December 2001. This was one of the world ’s biggest corporate scandals in history. USA ’s seventh largest firm had in over sixteen years increased its assets from 10 billion to 70 billion U.S. dollars‚ and was by the stock market analysts from Wall Street
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Firestone Case Danger on the Highway: Bridgestone/Firestone¡¦s Tire Recall Bridgestone/Firestone‚ Inc.‚ based in Nashville‚ Tennessee‚ has been in the business of making tires since 1900‚ when Harvey Firestone founded the Firestone Tire & Rubber Company in Akron‚ Ohio. Firestone was acquired by Bridgestone USA‚ Inc.‚ a subsidiary of Tokyo-based Bridgestone Corporation‚ in 1990 for $2.6 billion. Today‚ the company markets 8‚000 different types and sizes of tires‚ and a host of other products. The
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1081209020 Li Hongke 1081209050 Lu Linlin 1081209031 Lu Yao 1081209043 March 2009 Abstract Excessive cash and undervalued stock price forced Ford to conceive an unprecedented cash payout system - Value Enhancement Plan in 2000. For a dual-stock-structure company‚ this recapitalization did favor much Ford family which held the dominant voting power by giving it larger flexibility‚ enhanced control with less capital as well as tax benefit and confidence improvement. While
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