AirAsia Strategic Management Report |[pic] | |[pic] |[pic] |[pic] | SWOT analysis of AirAsia Strengths Firstly‚ Air Asia has indeed a strong management team. This is clearly known as it has very strong links with the governements and
Premium Airline Low-cost carrier
2.0 Planning and Strategic Management 2.1 SWOT Analysis Strengths Low cost operations AirAsia Berhad is the first airline company that offered a low cost flight in Asian market. By operating the low cost principle‚ AirAsia Berhad aim to maximize their sales and minimize their operating cost. Based on their slogan “Now Everyone Can Fly” have fulfilled the wants for those passengers who choose to fly with low cost airlines especially students‚ those family with lower income and low income
Premium Airline Low-cost carrier
Value Chain Analysis of AirAsia The value chain analysis is used to evaluate the value of each particular functional activity that is added to the organisation’s products or services as seen in Diagram 1 [pic] a) Logistics This involves all areas of receiving‚ storing of inputs when producing outputs. So far‚ AirAsia only operates on a single type of aircraft‚ the Boeing 737-300. Based on a report published by Aero Connections in 2004‚ that particular model was the best selling commercial
Premium Low-cost carrier Costs Strategic management
average seat kilometer AirAsia focused on ensuring a competitive cost structure as its main business strategy. It has been able to achieve a cost per average seat kilometer (ASK) of 2.5 cents‚ half that of Malaysia Airlines and Ryanair and a third that of EasyJet. AirAsia can lease the B737-300s aircraft at a very competitive market rates due to the harsh global market conditions for the second-hand aircrafts because of the September 11th event in 2001. Low distribution cost AirAsia focus on Internet
Premium Malaysia Airlines Kuala Lumpur World Wide Web
CHAPTER ONE The scope of demography David Lucas January 2002 Demography focuses on fertility (births)‚ mortality (deaths)‚ and migration (territorial movements). A glance at the Australian newspapers in December‚ 2001‚ found articles on‚ abortion‚ ageing‚ late childbearing and asylum seekers‚ all of which are of interest to demographers and to the general public. Some definitions of demography are given in Box 1.1. The term demography meaning ‘description of the people’ was first used by the
Free Demography Population
Celestron Travel Scope evaluation The Celestron 21035/21038 Travel Scope is another terrific astronomy and terrestrial telescope from Celestron that has mobility and ease of use as the highlights. It’s a compact refractor telescope that is offered in 2 models‚ the 50mm (the 21038 model) and the 70mm (the 21035 design). There is a rate distinction between the 2 models‚ with the 50mm one being clearly slightly cheaper‚ we’ve come to the conclusion that the 70mm model is well worth the additional dollars
Premium Planet Marketing Digital camera
SCOPE‚ LIMITATIONS‚ and DELIMITATIONS By Marilyn K. Simon and Jim Goes Includes excerpts from Simon & Goes (2013)‚ Dissertation and Scholarly Research: Recipes for Success. Seattle‚ WA: Dissertation Success LLC Find this and many other dissertation guides and resources at www.dissertationrecipes.com Scope The scope of the study refers to the parameters under which the study will be operating. The problem you seek to resolve will fit within certain parameters. Think of the scope as the
Premium Qualitative research Scientific method Case study
Scope after Bachelors of Commerce (B.Com) Advertisements There is good scope for aspirants who have completed their bachelor’ degree in Commerce‚ both in terms of higher education as well as for immediate jobs. Education in the concerned field is an excellent base for a variety of careers. On successful completion of B Com‚ aspirants can apply for jobs relating business and finance. Professionals can apply for employment in finance sector like banking‚ company secretary ship‚ chartered accountancy
Premium Financial services Stock Stock exchange
Scope Case Analysis Introduction Scope represents green‚ mint-tasting mouthwash and it is leading brand of the health-care division of P&G. It was first introduced in 1967 and was positioned as great tasting‚ mouth refreshing product that provides bad breath protection. This brand became market leader in 1976 and since then it has enjoyed the position of market leader. Procter and Gamble is one of the most successful costumer companies in the world‚ It markets its brand in more than 140
Premium Marketing Brand Mouthwash
The third micro environment is Marketing Channel. AirAsia has cultivated a reliance on Internet innovation for its operational and vital administration‚ and gives an online ticket booking administrations to explorer on the web. Air Asia is utilizing Customer Relationship Management (CRM) as their execution estimation framework. This execution estimation framework is putting client at the heart of the business. It fulfils the client needs and needs. It is technique and procedure of obtaining‚ holding
Premium Kuala Lumpur International Airport Malaysia Airlines Customer relationship management