MICRO AND MACRO MARKETING ENVIRONMENT Introduction Micro marketing Refers to the internal controllable factors or forces which affects the ability of a company to serve its customers. e.g. the organization‚ the market‚ the suppliers‚ market intermediaries and the marketing mix. The micro marketing environment that surrounds organisations can be complex by nature‚ however the company has an element of control over how it operates within this environment. Macro marketing Refers to the external
Premium Marketing Strategic management Management
landlord may charge you for the cleaning expenses. Even your refundable security deposit may not be given back to you in full for the unclean state of the property. To get your bond and security money back you need to maintain a healthy and clean home environment so that the owner readily gives you the refundable amount for the security deposit‚ which you paid while renting the
Premium Real estate Property Money
External Environment Analysis Report By: Hussayn Jivraj () Abstract This report is compiled to analyze and understand the outdoor sportswear market in the UK. It is compiled to provide the reader with the information that affects the market via a PESTEL analysis‚ as well as its market size in the UK. Based upon data from previous years of this particular market‚ provided by a market report done by Keynote‚ I have also calculated a fairly stable growth forecast for the industry
Premium Clothing
FILM REACTION Rent is a 2005 American film adaptation of the Broadway musical‚ which was based on Jonathan Larson’s Pulitzer and Tony Award-winning musical. The movie depicts the lives of several Bohemians and their struggles with sexuality‚ cross-dressing‚ drugs‚ life under the shadow of AIDS‚ and paying their rent. It takes place in the East Village of New York City in the late 1980s. SYNOPSIS After an introduction with the cast singing "Seasons of Love‚" the film opens with apartment tenants
Premium Art History of painting Music
Draft Case Study MAROECONOMIC COUNTRY REPORT - JAPAN ECONOMICS PROJECT 1. GROUP MEMBERS: 14C G Yogesh Kumar XX ..................................................................................................................................................ERROR! BOOKMARK NOT DEFINED. 24C Madhav Purohit XX............................................................................................................................................ Error! Bookmark not defined. 31C Priya
Premium Macroeconomics Economy of Japan Economics
MICRO ENVIRONMENT/ INDUSTRY ANALYSIS The environment which is close to business and affects its capacity to work is called micro or operational environment. Industry is a group of companies which offer same or similar product or services. These products and services are close substitutes of each other. It consists of: 1 Suppliers Supplier are the people who supply raw materials and required components to the companies. Increasing prices and reducing the quality of their products are potential
Premium Competition Marketing Strategic management
Analysis of Macro-Strategy Dynamics: Automotive Industry 1.1 1.2 Background and scope India is one of the largest markets and one of the fastest growing markets in the world for an automotive industry. By 2015 the annual vehicle sales are projected to increase by 4 million units per year. In the year 2010 India was crowned as the second fastest growing automobile market in the world after china‚ and is a home to 40 million cars in which 37 million are produced in the country. India
Premium Automotive industry Automotive industry by country Volkswagen Group
Johannes Kieding Social Policy Human Trafficking Research Paper Professor Everett SSW Causes of Domestic Minor Sex Trafficking (DMST)‚ Macro-Analysis There are structural and individual theories as to the cause of Domestic Minor Sex trafficking‚ henceforth referred to as DMST. Individual explanations tend to focus on the idea of demand‚ and finds factors such as men ’s sexual impulses and desire for monetary profits as leading contributing causes of DMST. The following paragraphs‚ however‚
Premium Human trafficking Prostitution Slavery
1. An economy’s income must equal its expenditure‚ because every transaction has a buyer and a seller. Thus‚ expenditure by buyers must equal income by sellers. 2. The production of a luxury car contributes more to GDP than the production of an economy car because the luxury car has a higher market value. 3. The contribution to GDP is $3‚ the market value of
Premium Gross domestic product
the America‚ it doesn’t matter how rich or poor people are‚ there is one product that any household has to have at least one. It is a car. In fact‚ cars have played an extremely important role in American society. A car wasn’t invented like other machinery‚ but it was the accumulation of many levels of invention and a combination of many scientific discoveries. Cars’ origin was in Europe by the French and the German and Paris and named by the Paris Academy of Sciences. But automobile industry brilliantly
Premium Toyota Plug-in hybrid Toyota Prius