CHAPTER 1 INTRODUCTION 1.1 INTRODUCTION TO THE STUDY Customer satisfaction is defined as the measurement of how a company’s products or services meet or surpass its customer’s expectations. It is also a measure of how the customer perceives the way the company’s representatives dealt with his or her needs. Customer satisfaction plays an important role in determining the likelihood of an organization’s success and profitability over the long term. It is an important way of business
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INTRODUCTION Since the invention of T Model Cars by Henry Ford in 1908‚ humans are increasingly regards cars as one of the most important needs in modern life. Oxford Dictionaries noted the definition of cars as “a road vehicle‚ typically with four wheels‚ powered by an internal-combustion engine and able to carry a small number of people”. The Wikipedia free translation said that “An automobile‚ auto car‚ motor car or car is a wheeled motor vehicle used for transporting passengers‚ which also
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The purpose of the paper is to provide the company analysis for Renault. In order to analyse the selected organisation‚ the paper is providing the overview of sector and organisation before providing the financial performance in terms of forecasting of financial statements. Apart from the forecasting‚ the valuation analysis has also been done for the Renault Group to consider the value of the organisation in the market. Sector Review The global automotive industry is experiencing the period of strong
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FEIN India continues to educate the Auto Industry through the FEIN Auto Forum. FEIN Auto forum – a first of its kind event in India hosted by FEIN Power Tools India Pvt. Ltd. for the automotive sector was well received by the automotive fraternity. Chennai‚ November 2014. FEIN‚ the inventors of power tools played host to the FEIN Auto Forum‚ a hugely successful event that saw a splendid turnout from the automotive professionals from all over the country. After the success of the First edition that
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Cars today are very common but about 200 years ago they were thought to be just some kind of crazy invention. The origin of the automobile can be traced back to Europe‚ but it became a major form of transportation in the United States. Most European cars were hand made‚ and they were very expensive so not that many people could afford to buy the cars. Nicolas Joseph Cugnot a French military engineer built the first steam car or a self propelled vehicle in 1769. One was designed to carry passengers
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MARKETING MANAGEMENT SBMA7138 MINI COOPER – THE MARKETING STRATEGY Assignment 2 Essay By Kunik Bharti ID: 1303608 MBA Term 1 Supervisor: Richard Small Submission Date: September 4‚ 2014 INTRODUCTION AIMS: To critically analyse and research the Marketing Strategies and possible responses of THE MINI‚ the automobile brand. Try to find the path taken by MINI after the recent takeover by German giant BMW in 1999-00. In this essay we would be looking primarily the small car sector market in the
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Consumer stocks have been the centre of attention in the stock markets for over two years now. But with prices rising and higher interest rates expanding loan repayments‚ will the Indian consumer remain unaffected? We ran an analysis of listed companies in consumer segments such as auto‚ apparel‚ jewellery‚ FMCG and so on over the past four quarters to figure out whether all is well with consumer spending. We found that while some sectors maintained the tempo of sales growth‚ others saw growth
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AUTOLATINA: An International Partnership that ended up in a Divorce: Ford - Volkswagen Joint Venture in Brazil Autolatina‚ a joint venture of Ford and Volkswagen (VW)‚ was created in 1987 in Brazil. The partners created the new company in order to serve the highly protected car markets of Brazil and Argentina from within. In addition‚ their goal was to create a giant theoretically invincible in the Latin American market. The partners’ strategy was to share the risk of operating in a volatile market
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AUDI A1 CASE I. Introduction * The german car manufacturer Audi is launching the new Audi A1 model. This small city car completes the range of vehicles marketed by the company. * Although the brand has many strengths‚ premium city cars represent a new segment for it‚ in which the competition is already well-established. II. Analysis 1. Internal analysis 2.1. The Audi brand Strengths: * Part of the Volkswagen group: leading Europea car market * In 2010: 1.09 mil
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Background A. The Environment Economical Environment: The economical environment is Western Europe’s economy which is considered one of the healthiest economies‚ since the individual’s GDP in these countries is one of the highest worldwide. Many factors qualify this environment to be a suitable place for rental car business; since Europe is one of the most strategic hotspots in the business world nevertheless it’s an attraction to many tourists. The recession period in tourism in general
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