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ssHow to Increase Sales in Retail with Market Basket Analysis Marko Svetina‚ Jože Zupančič Merkur d.d. C. na Okroglo 7‚ Naklo‚ Slovenia marko.svetina@merkur.si University of Maribor‚ Faculty of Organizational Sciences Kidričeva cesta 55a‚ Kranj‚ Slovenia joze.zupancic@fov.uni-mb.si Abstract: This paper investigates market basket analysis as an important component of analytical CRM in retail organizations. It presents the case of the company Merkur d.d.‚ Slovenia‚ a trading company dealing in items
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outbreak. 2. How to build awareness and obtain new customers. 3. How to make better use of her time and resources. Analysis Tutti Matti has been open for 6 months and has already become a profitable business earning sales of $210‚000. Her plan is to finish the year with sales of $500‚000. The SARS outbreak‚ decrease in tourism‚ seasonality and family and friends have decreased attendance at the restaurant and competition. Solomon has established strengths and weaknesses that can affect her business
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Database Marketing Increases Dell’s Sales Dell Computer Corporation has been the world’s largest direct-sale vendor of personal computers. One way the company distinguishes itself from other suppliers of PCs is by acting quickly on the masses of datait gathers from customers. (The company receives over 50‚000 telephone calls or electronic mail messages daily.) “Information is a valuable competitive weapon‚” says Tom Thomas‚ the chief information officer. “Our whole business system is geared to collect
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Every company strives to increase revenue and stabilize or decrease operating expenses. The Yellow Book once had a steady revenue stream‚ which coincided with the operating expenses. The steady rise in sales and revenues also means an increase in production while maintaining an equal level of customer service. This displays several archetypes‚ including limits to growth. The Yellow Book will continue to experience growth‚ however if deadlines are not met and mistakes are made in advertising‚ this
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The preferred strategy to increase sales of a repertoire brand is to seek new customers in order to gain a larger market share. First and foremost‚ many marketers considered brand loyalty as the central theme in formulating marketing strategy for the various market types. Organizations with larger base of loyal customers ’ have been associated with greater profitability and higher rates of return of investment (Buzzell et al. 1975‚ p. 98). The measurement of brand loyalty varies in different
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the most part‚ reductions in university funding by both the federal and provincial governments explain higher university tuition. The federal cash transfer payments for education and training have been cut by $7 billion since 1993. In the 2000-2001 federal budget‚ only a $600 million increase was allocated for both health and education‚ with no real requirement that any of the money be spent on education. But the Minister of Finance was able to find $55 billion in tax cuts for corporations‚ the banks
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countries have been experiencing the growth of crime rate. In response many countries are building new prisons‚ but they are just increase the number of inmates instead of solving this problem. Perhaps‚ we need to look back at the roots of this issue and facing the possible causes. The TV and computer games are considered to be one of the reasons of crime level and violence increase. Violent actions‚ murders in virtual worlds or on TV screen are changing our vision of morale. I believe‚ that it is unrealistic
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Inventory Systems Summary According to the U.S. Small Business Administration‚ “Inventory refers to stocks of anything necessary to do business” (U.S. Small Business Administration‚ 2010‚ pp 1-2). The U.S. Small Business Administration publication describes what constitutes successful inventory management (balancing cost versus benefits of inventory)‚ including 1) Maintaining a wide assortment without spreading the rapidly moving items too thin‚ 2) Increasing inventory turnover without sacrificing
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is easy to document and secure data. Especially in terms of Sales and Inventory system‚ everyday you are counting your products then reconcile it with your sale while when you use the computerized system you can save more time because it is automatically count and total the remaining item and the items that was already both and sold. An additional benefit using a computerized inventory system is the accuracy it ensures. When an inventory list is maintained by hand‚ the margin of error widens with
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