MKTG 2101 Consumer Behaviour Case Study - Red Bull: Rampaging through Global Markets 1. What segmentation base has Red Bull adopted to target customers? How should Red Bull further segment the market in the future? Red Bull have adopted a segmentation base strategy relating to market demographics. In particular the company has targeted young active people aged 16 – 29 years. Red Bull also use geography‚ identifying mainly university students and urban professionals who needed
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RED BULL: BUILDING BRAND EQUITY IN NEW WAYS 02-05-2011 Question 1: Describe Red Bull’s sources of brand equity. Do these sources change depending on the market or country? Answer: Red Bull has a strong marketing strategy for communicating product value to customers. The strategy for building the brand has been created around a simple goal. Whenever a consumer is in need of energy‚ the company wants then to automatically think of Red Bull. The brand uses traditional media channels
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Dissertation Proposal: The detailed exploration of the global energy drinks market with a primary focus on the marketing strategies of Red Bull. Laurence Deer U0870273 Global Marketing Supervisor: Len Tiu Wright Contents Page 1: Title Page Page 2: Contents Page 3: Title‚ Rationale for study‚ Introduction‚ Research question‚ Significance Page 4: Background‚ Aims and Objectives‚ Literature review Page 5: Literature review Page 6: Literature review continued‚ Methodology
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3.1 Product strategies with the regard to BCG-Model and the Ansoff-Matrix This section of the report deals with the product strategy and aims to assess the application of the BCG-Model and the Ansoff-Matrix to the Red Bull Company in the provided case study. In the first part of the section we will briefly touch upon the product strategy to highlight its critical importance as it is a key marketing decision area‚ being one of the elements of the marketing mix. Another significant matter that will
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Red Bull- Final Report “Gives You Wings” Team 1: Amanda Laverman Chelsea Anderson Jake Jamison Jon Maeser Rachel Rimathe Background The Red Bull brand is an iconic worldwide model of how a company can create a powerhouse and a style of marketing that many traditional companies would never attempt. The company uses its extreme stunts and sponsorships of extreme sports to promote the brand and product and excel in a style that has attracted a younger generation with a main focus on teenagers
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marketing strategy of Red Bull 04/18/2014 Contents 1. Executive summary 2. Introduction the project 3. Marketing Plan 3.1 Business Mission Statement 3.2 Situation Analysis 3.3 SWOT Analysis 3.4 Objectives 3.5 Target Markets 4. Positioning 5. Marketing Mix 5.1 Product 5.2 Pricing 5.3 Place 5.4 Promotion 6. Conclusions and Recommendation 7. Bibliography 1. Executive summary Red Bull is most popular
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Project 1: Red Bull Case Singapore Blue can will be more successful in the market of Singapore‚ because higher marketing budgets‚ high proportion of immigrants and low UAI of Singapore. 1.1 The cultural dimension and society in Singapore Picture 1 Hofstede’s cultural dimension Singapore According to Hofstede’s cultural dimension‚ we can know that Singapore has some characters: Low IDV Low UAI Besides‚ there are more and more overseas migrants in Singapore. In 2010‚ the proportion of Singaporeans
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PRESENTED BY GROUP MAster Minds Executive Summary Red Bull counts to the category of soft drinks. It is a non alcoholic stimulation drink with a totally unique formulation and effect. It gives stimulation and revitalises the body after exertion and enhances mental and physical performance. Red Bull is to be used and not drunk. Red bull consists of two natural substances and important metabolic transmitters- the amino acid taurin and the glucuronolacton – with stimulating caffeine‚ vitamins
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REPORT ON RED BULL BRAND Yonis A. Ebrahim 201001037 English Communication for Visual Design IV Tutor: Angela Smith School of Visual Design Bahrain Polytechnic 17 April 2013 Table of Contents Introduction The energy drink market started to grow in the past 25 years. Red Bull was the first energy drink that started this kind of business. Throughout the unique branding strategy and extraordinary investment on marketing this brand maintained
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Contents Introduction 1. Why did we choose Red Bull 2. Executive summary I) Company presentation II) Macro Analysis 1. Market Descriptions 2. PESTLE 3. Five Porter Forces III) Micro Analysis IV) Objectives & Strategy 1. Customer Analysis 2. Segmentation 3. Targeting 4. Positioning 5. Marketing Mix V) Financial Statement VI) Recommendations Conclusion Reference Introduction Red Bull is the leader of the energy drink market. This company created in 1984 by Dietrich Mateschitz performs
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