of second marker: Mark: 1. Introduction Red bull is a leading energy drink company in the world‚ with global sales of 3 million cans in 2006 accounting for 45% market share of the world energy drinks market. Since its foundation in 1984‚ Red Bull has made a significant expansion in international markets to over 130 countries and generated over €2.6 billion in turnover throughout the world employing 3‚900 employees globally. Red Bull devised an innovative marketing approach to mainly target
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Business Unit 3 Marketing Of ‘Red bull’ Introduction As part of my marketing assignment‚ I will be looking at the marketing of a consumer product or service. Therefore‚ my chosen product is ‘Red bull’‚ which is an energy drink. I have assumed that my product is targeted at people that have similar situations to the ones used in advertisements for red bull. I will be looking to spot if the strategy used is based on the principles of marketing: Ø Understanding consumer wants: to become
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BRAND AUDIT- RED BULL Index Table of Contents Introduction to brand audit.................................................................................................. 1 1.Background of energy drinks ................................................................................................. 3 2. Market analysis of energy drinks ………………………………………………………………………………. 4 3.Red Bull……………………………………………………………………………………………………………………………. 7 4.Integrated marketing communication channels………………….……………………………
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Fda Business Year 1 MK186 – Marketing 22nd August 2011 Table of Contents Introduction Pg 3 The Reason for Choosing Red Bull Pg 3 Marketing Audit Pg 4 * Product portfolio Pg 4 * Sales Forecasting Pg 4 * The Macro environment Pg 5-6 * Competitors
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Introduction Originally established in Thailand in 1962 under the name Krating Daeng‚ Red Bull was incorporated in 1984 with its head office in Austria. It is now a market leader in the energy drink segment with presence in over 130 countries and an employee base of over 3‚900 worldwide. It recorded a turnover of $2.6 billion in 2006 with a whopping 300% increase in global sales as compared to the year 2000. Starting with its first international foray in the neighbouring Hungary in 1993‚ it has
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RED BULL: THE HYPE & THE BRAND A case study of the world’s most successful energy drink It may be ranked consistently among the worst in taste tests‚ and is rumoured to be a health risk‚ but Red Bull’s dominance over the energy drink market actually depends on such rumours. This company only manufactures and markets one product – and has become very good at it‚ being at the forefront of popular culture without being too outlandish. How did a traditional recipe from Thailand take over the world
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Contents Introduction 1. Why did we choose Red Bull 2. Executive summary I) Company presentation II) Macro Analysis 1. Market Descriptions 2. PESTLE 3. Five Porter Forces III) Micro Analysis IV) Objectives & Strategy 1. Customer Analysis 2. Segmentation 3. Targeting 4. Positioning 5. Marketing Mix V) Financial Statement VI) Recommendations Conclusion Reference Introduction Red Bull is the leader of the energy drink market. This company created in 1984 by Dietrich Mateschitz performs
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marketing strategy of Red Bull 04/18/2014 Contents 1. Executive summary 2. Introduction the project 3. Marketing Plan 3.1 Business Mission Statement 3.2 Situation Analysis 3.3 SWOT Analysis 3.4 Objectives 3.5 Target Markets 4. Positioning 5. Marketing Mix 5.1 Product 5.2 Pricing 5.3 Place 5.4 Promotion 6. Conclusions and Recommendation 7. Bibliography 1. Executive summary Red Bull is most popular
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Red Bull Case Analysis  Executive Summary: The Problem: I have been asked to evaluate the marketing strategy for Red Bull. More specifically‚ I have been asked to identify new ways that Red Bull could maintain its leadership position in a maturing category. Although Red Bull did create this market and is a top seller for energy drinks‚ it is now vulnerable to other competitors who have the resources and brand recognition to aggressively compete‚ such as Coca-Cola‚ PepsiCo‚ and Hansen‚ to
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Red Bull’s path to a better Blue (ocean) Austria vs. Netherlands Assignment: Strategic Analysis Red Bull Date: 22.10.2008 Class: L2BV - M-Strategy & Marketing 2/02 Lecturer: Gerbrand Rustenburg Ruud Kuijpers 1539334 Mark Mungroop 1540960 Stefan Andreas 1531650 Jason Lucas Luijckx 1538688 Executive summary A thorough analysis of energy drink producer Red Bull concludes that the company was set up to market just one product
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