Jackie Smith April 30‚ 2010 Executive Summary Adidas has been around since 1924 and has grown to be one of the top companies in providing a variety of high quality products to consumers interested in sports. It is currently the number two brand in the sporting goods industry‚ trailing its main competitor Nike. Adidas has a strong focus on both performance and style‚ as opposed to Nike’s more pure performance emphasis. Adidas is currently surviving in its market but has many barr
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||| Background 3 adidas in India 3 Industry Scenario 5 Scope of Study 6 Consumers 7 Consumer Behaviour 8 Environmental Analysis 10 Retail 12 Competitors 13 Segmentation 15 Targeting & Positioning 16 Recommendations 19 Appendix 21 ||| Background ||| adidas AG is a German sports apparel manufacturer‚ part of the adidas Group. It registered as adidas AG on 18 August 1949 (with lower-case lettering: "adidas"). The company was named after
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ADIDAS STRATEGIC MANAGEMENT OBJECTIVES: To identify the main strategic issues facing Adidas in maintaining their current global competitive position. To evaluate potential strategic options that Adidas should consider in order to sustain and develop their global competitive positioning. To discuss the implications of these options for the strategic management decisions of the company. To make appropriate recommendations for the future. Summary: This report sets out the different aspects
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companies Nike and Adidas in athletic footwear industry. One of the most popular products is selected from each of the company to investigate. The report is conducted by analysing detail into the athletic footwear industry and both companies’ background‚ macro and micro environment forces‚ market segmentation‚ target markets‚ targeting strategies and position strategies. Many secondary researches which will be in the appendices to are done to finish the report. The results show that Adidas and Nike have
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Corporate Strategy Of Adidas SCOPE OF THE FIRM VERTICAL INTEGRATION STRATEGIES (EXISTING MARKET/ DIFFERENT STAGE OF PRODUCTION) A vertical integration strategy describes “The degree to which a firm owns its upstream suppliers and its downstream buyers” (Blackwell Reference Online‚ Vertical Integration Strategy). The purpose of vertical integration is to increase the control of the stages of development. In the early beginnings Adidas produced all the shoes and apparel on its own. Through
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NIKE AND ADIDAS INTENSIFIES OFF PITCH Feriani (0000006978) Teguh Prabowo (0000006985) A. Executive Summary Nowadays the revolution of the football boot has taken a dramatic shift. The battle of the brands has begun and it is claimed ‘football will never be the same again’. That was the bold statement delivered by Nike‚ who countered the release from rivals Adidas. Just hours ahead of the American sports giants’ multi-million pound unveiling‚ German brand adidas fired the
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about the company adidas that belongs to the adidas Group. The adidas Group sells products under the brands adidas‚ Reebok and TaylorMade-adidas Golf. Adidas is on the market over 80 years and sells products for every kind of sports. The adidas group was founded in the year 1949 by Adolf Dassler. A company that started with selling soccer shoes contains today a wide product assortment with footwear‚ apparel and accessories. The brand is further divided into three subbrands called adidas performance‚ original
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Adidas History Adidas was founded in 1924 in Germany by two bothers Adi and Rudolf Dassler. The company was first named Dassler shoes and later became Adidas. By the Dassler shoes being seen in the Olympics this really helped the company get its name known. However‚ in 1948 Rudolf Dassler leaves to start his own company which is now known as Puma. Once Rudolf left his brother came up with the famous three stripes logo and changed the name to Adidas. The 3 stripes were created to keep the
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Pestel Analysis Political Adidas need to be aware of the political state of the UK‚ the same for the all other countries where they have bases. As if the government is unstable‚ or there are any controversial policies‚ they may have a bad affect on Adidas. There is a stable political situation in the UK‚ as it has a democratic government‚ a democratic government is one that is decided‚ by people voting on who they want to run the country. This means that if a dictatorship was to emerge and
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