how Real Madrid went from a local to global organization and turned into one of the most well known football clubs in the world by leveraging its brand equity and implementing successful marketing programmes throughout the world. Real Madrid was ranked the richest football club in the world in 2009-10‚ according to Delloitte Football Club Annual Report with €438.6m in revenue. (Goal.com‚ 2011) 1) Brand values and positioning Brand awareness For the first 100 years of its story‚ Real Madrid
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Real Madrid named “most valuable sports team” As more the money the franchise has‚ the more popular the franchise will be. This is the case of Real Madrid Football Club‚ set in Madrid‚ Spain. The team has surpassed Manchester United Football Club as the most valuable sports team in the world. Forbes Magazine value Real Madrid Football Club at a worth of $3.3 billion U.S. dollars and Manchester United net worth of $3.17 billion. Thanks to Real Madrid’s main sponsors of Adidas‚ who gives the club
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Abstract Real Madrid Club de Fútbol has a storied past. In the past decade‚ they were able to overcome extensive financial difficulties and assemble a first team containing seven of the top players in the world. These players were called the “Galácticos.” The Galácticos were the core of a complete business reformation pioneered by the President of the club‚ Florentino Peréz‚ a Spanish business mogul. Under his guidance‚ brand recognition expanded greatly‚ and cash flows increased drastically
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on maintaining the ticket sales through discounts and sometimes splurging on that one particular star player who had enough star power to pull the fans into the stadium. Both Real Madrid and Barcelona still follow that model to date apart from other
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times in June 2000 as the president of Real Madrid. Perez had promised to turn around the club’s finance‚ bring in world class talent‚ and extent the club’s brand around the world through multiple channels. Under Perez management‚ Real Madrid had mission to nurture and project the club brand worldwide. But Perez had some problem with his mind‚ these problem lead him to think twice about his management decision. These problem are : 1. According to Real Madrid strategy (to buying a worldwide class
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Nature of demand The product‚ the actual brand of the Real Madrid Soccer Club already exists. With soccer being a popular sport‚ over 240 million people kick a soccer ball at least once a week‚ soccer has a large target market. Although its target market is relatively large; targeting soccer fans all across Spain‚ but not limiting themselves and wanting to spread internationally‚ soccer fans throughout the world used products from either Real Madrid or its competition to show loyalty to his or her favorite
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1) Define Real Madrid’s brand platform by describing the following: a) Brand Identity Real Madrid has a very powerful brand identity. It is always on top of everyone’s list when speaking about football clubs. In essence‚ Real Madrid’s core brand identity is that it as a well renowned football club that has been prevalent for over a hundred years. It is known for greatness‚ competition‚ class‚ top notch talent and being champions. The extended identity also stands for: Product offering: High quality
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team must be a very good one. The more well-known the sponsor is‚ the higher the status of the team. “Real Madrid drives an Audi” The business relationship between the club and Audi is a good example of the power of sponsorship to create associations which provides good publicity and attracts target audience. “The partnership between Audi‚ the leading luxury car brand in Spain‚ and Real Madrid‚ the footballing champions of Spain‚ shows the desire we have for more success for Audi in this country
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some of them are fighting for the 10-th title like Real Madrid‚ or AC Milan who are trying to get their nine title. It will be very interesting this year. Everyone is tipping that Barcelona will won the trophy‚but we will see there are still many games to play. For this year the most exciting group is Group G which is called ’’ The Group of Death’’. Three European giants will lock horns in group G‚but the tassle between AC Milan‚ Real Madrid CF and AFC Ajax is just one of the many intriguing stories
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very common to draw similarities between Bernabeu’s presidency and the Franco’s regime‚ partly because of a large overlap of their “rule” – Franco gained power in 1939 and died in 1975 Under the presidency of Santiago Bernabeu‚ the perception of Real Madrid as the club of the state grew dramatically as Bernabeu had named the General Saenz de Buruaga‚ who happened to be a close friend of General Franco‚ as honorary President of the
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