Section I—SIC and NAICS Codes The Standard Industrial Classification (SIC) is a system for classifying industries by a four digit code. The Security and Exchange Commission (SEC) uses SIC codes when sorting company filings. Companies that operate in a certain industry use a specific SIC code when filing with the SEC so that the type of business is properly identified. Identifying government contracts by their SIC description. The SIC system arrays the economy into 11 divisions‚ that are divided
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Pepsi and Coke’s Uncivil Wars Chapter 9 in Competition Demystified: Uncivil Cola Wars: Coke and Pepsi Confront the Prisoner’s Dilemma What are the sources of competitive advantages in the soda industry? First we should look at industry structure. The cola companies buy raw materials of sugar‚ sweeteners and flavorings from many suppliers then they turn the commodities into a branded product which consists of syrup/concentrated combined with water and bottles. The companies are joined at the hip
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Pepsi vs Coca Cola For more than a century‚ Coca Cola and PepsiCo have been the major competitors within the soft drink market. By employing various advertising tactics‚ strategies such as blind taste tests‚ and reward initiatives for the consumer‚ they have grown to become oligopolistic rivals. In the soft-drink business‚ “The Coca-Cola Company” and “PepsiCo‚ Incorporated” hold most of the market shares in virtually every region of the world. They have brands that the consumers want‚ whether it
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COMPANY CASE BRITIVIC : CREATING A BRAND FLAVOUR Selected britvic brand : Questions for discussion: 1. core benefit of pepsi : A drink for refreshment without alcohol. Actual product of pepsi: • brand name: pepsi • quality level: excellent • design n packaging: regular (275ml)‚ disposable (500ml)‚ can (300ml)‚ regular (1 liter)‚ disposable (1.5 liter)‚ jumbo (2.5liter). • features : black colour with
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you find a combination of numbers that is more significant than this one. This ratio is known as the Golden Number‚ or the Golden Ratio. This mystery number has been used throughout different aspects of life‚ such as art‚ architecture‚ and of course‚ mathematics. One may wonder where the Golden Ratio came from? Who thought to discover it? When was it discovered? And how has it been used throughout time? The Golden ratio has been used throughout different aspects of life after being discovered during
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1) Current Ratio The ratio is mainly used to give an idea of the company’s ability to pay back its short-term liabilities (debt and payables) with its short-term assets (cash‚ inventory‚ receivables). The higher the current ratio‚ the more capable the company is of paying its obligations. 2) Quick Ratio An indicator of a company’s short-term liquidity. The quick ratio measures a company’s ability to meet its short-term obligations with its most liquid assets. For this reason‚ the ratio excludes inventories
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Analysis and explain trends of the accounting ratios you have calculated in P3 (M2) Profitability Profitability ratios measure the profit of the firm in relation to another by comparing profit with sales. Profitability ratios figures shows how profitable a business is and it’s another great way to analyse the company’s overall performance compare to other businesses. If the company is making more profit shows that they are performing well and are good at managing their cost. These are 3 different
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baby-boomers through credit card use (O) 2. Technology Increased availability of Internet (O) Increased use of E-Commerce (O) New QAD & MFG/PRO software to collect real-time data (O) 2. Political-Legal Increase in free trade (O/T) China ’s membership to WTO (O) WTO World Trade Organization (O/T) Tax benefits associated w/ ETI (O) Government rules/regulations (O/T) 4. Socio- Cultural Growth of seniors market-over 80 million baby boomers in U.S (O) Baby boomers focused
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Pepsi has used celebrity branding to build upon the Pepsi brand. The 1980s brought in celebrity endorsers like Tina Turner‚ Michael J. Fox‚ Gloria Estefan‚ and David Bowie. By far its biggest celebrity endorser in this time period was Michael Jackson. The singer and PepsiCo struck a $5 million partnership that linked the two together for the rest of the 1980s. With Jackson as its prime celebrity endorser‚ PepsiCo was able to set itself up as the hip‚ trendy drink for the new generation. Pepsi’s celebrity
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Pepsi Commercial Pepsi is one of the well-known soft drink brands in the world. As we can see‚ the main color theme in the commercial is red which is also known as the main brand color of Pepsi and moreover‚ it is an eye catchy color as well. This commercial is very effective because they have chosen a famous and well-known person – Michael Jackson so many audiences will be impressed by this‚ especially his fans. There is a little boy who dressed in Michael Jackson’s style‚ makes up with Michael’s
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