IMPORTANT NOTICE Please print and hand out your work to me before class HW Individual • Read the case Canyon Ranch p. 255-268. • Answer the following questions: – Should Canyon Ranch implement a CRM strategy? (Use the CRM decision matrix to support your argument‚ see book p. 245) – If your answer to the above question is yes then‚ what should Canyon Ranch destination resorts’ CRM initiative look like? • Limit your answers to one page (12 Font single-spaced)‚ add appendices‚ if necessary
Premium Scientific method Management Critical thinking
Tin Spur Ranch: First Look The Tin Spur Ranch is every cowboy and cowgirl’s dream wedding destination. Located on a stunning prairie‚ six miles outside Victoria in Southern Texas‚ the 40-acre working Long Horn Ranch is the perfect spot for a simple country wedding. Grab the photographer‚ the ultimate photo spots are everywhere on the rustic ranch! Get up close (But not too close!) with a Long Horn for a candid or two. On a more serious note‚ stroll down to the two beautifully landscaped ponds for
Premium Family English-language films Marriage
of training As the board of directors we believe that the critique committee has overlooked the goal of Canyon Ranch and that the advising group has provided convincing evidence that implementing the POS system will provide significant long-term benefits. What sets Canyon Ranch’s apart from their competitors is there incomparable attention to their guests needs. After all Canyon Ranch is all about the Customers. It is not just a vacation but an "experience" to improve the customer’s quality of life
Premium Customer relationship management Customer service
Canyon Ranch Case Study Executive Summary Canyon Ranch Health Resorts (or “The Company”) was created in 1979 to be an inspirational and motivational place where clients could relax‚ get away‚ and take control of their own healthier lifestyles. As of 2004‚ Canyon Ranch was unquestionably the industry leader when it came to the luxury portion of the spa industry. Lack of potential entrants in a niche market‚ scale economic practices (development of cosmetic line)‚ and a strong US economy are just
Premium Management Marketing Water
Canyon Ranch is a Health Resort and Spa that has been around since 1979. It was built on an idea of bringing medicine and relaxation together in one place for a vacation. This is something that is costly and mainly for those who can afford the luxuries of that kind of lifestyle. A luxury is something that people do not always need but want to simply feel good and have the money to spend to make them that way. It is a getaway for the folks who need a break from the stresses of the workplace and help
Premium Customer Customer service A Good Thing
Neverland Valley Ranch (formerly the Sycamore Valley Ranch)[1] is a developed property in Santa Barbara County‚ California‚ most famous for being a home of American entertainer Michael Jackson from 1988 to 2005.[2] Jackson named the property after Neverland‚ the fantasy island in the story of Peter Pan‚ a boy who never grows up. The ranch is located about five miles (8 km) north of unincorporated Los Olivos‚ and about eight miles (13 km) north of the town of Santa Ynez. Midland‚ a college prep
Premium Olivia Newton-John Audience
The Canyon Ranch Institute (CRI) Board of Directors is the governing body for the organization‚ and as such establishes policy. Board members make prudent‚ educated‚ and independent decisions and place the organization above their personal preferences. Members Board President: Richard H. Carmona‚ M.D.‚ M.P.H.‚ FACS Board Vice President: Enid Zuckerman Board Treasurer: Jerry Cohen Board Member: Mel Zuckerman Board Member: Jennifer Cabe‚ M.A. A successful approach to healthy living
Premium Management Board of directors Executive director
WHO IS THE LONELIEST CHARATCTER ON THE RANCH? Steinbeck has written of Mice and men in a time period where men travelled alone and rarely sent time with other people. This is reflected in the characters of the novel‚ who are all lonely however some are lonelier than others. These include Crooks‚ Candy‚ Curley and Curley’s wife. They all have the hope of achieving their own dreams‚ which is the cause of their loneliness. It can be argued that Crooks is the loneliest character in the novel. This
Premium Of Mice and Men John Steinbeck Discrimination
Case 1-3 Canyon Ranch Table of Contents 1. Summary of the problem 3 2. The technology that is used to analyze the case and the technology that was discussed in the case. 3 3. Summary of Available Information 3 4. Pre-Analysis of the study 4 5. The analysis section 4 6. Recommendations 7 References 8 Lessons learned from the case 9 Meeting minutes 9 Case 1-3 Canyon Ranch Summary of the problem In spite of
Premium Customer relationship management
The dining area of Rocking Horse Ranch was always hot and crowded during meal times‚ where the tired‚ overworked servers would bustle around attempting to provide excellent customer service for each and every inane request from the guests. I’ve heard that loud‚ hectic‚ quick-paced atmospheres filled with pretentious parents and scrambling children are almost calming sometimes. This atmosphere never brought me serenity; it gave me anxiety and stressed me out. Just the thought of sweeping melted ice
Premium Family Mother English-language films