Contents External Environment To evaluate the external environment of JetBlue airways we will use the PESTEL analysis. PESTEL analysis stands for “Political‚ Economic‚ Social‚ Technological‚ Environment and Legal analysis”. Political Factors How and to what extent the government does intervenes in the economy. Political factors can be tax policy‚ labor law‚ environmental law‚ trade restrictions‚ tariffs‚ and political stability. Political factors that are found in the JetBlue case are:
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Jet Blue Business Analysis Introduction JetBlue Airways Corporation has established itself as a low-fare passenger airline with a differentiated product and a high-quality customer service. They focus on serving underserved markets and large metropolitan areas that have high average fares. They offer both short-haul and long-haul routes that are point-to-point rather than the ’hub and spoke" route system that has been adopted by most major U.S. airlines. JetBlue was incorporated in Delaware
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Bryan Submitted to: Ms. Wilfreda Dimaano Date: February 1‚ 2013 After the large amount of negative publicity surrounding the Flight 592 disaster‚ ValuJet Airlines suffered serious financial problems. In 1997‚ ValuJet merged with AirTran Airways Corporation to form AirTran Holdings‚ Inc. (AAI). INTERNAL ANALYSIS: Strengths: Airtran had reached its current position because it was able to employ right techniques at the right time. The company who has a low-cost structure was able
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resources‚ market share‚ and experience to acquire a better position in the market for their companies.. Mergers also can create a greater share of resources and stability‚ which is attractive to consumers. The merger between American Airlines and U.S. Airways will make the companies the largest merger in the industry. Globalization provides a different level of travelling in which people especially businesses will be moving from one location to another. As a result‚ the airline service will create a more
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CASE STUDY JetBlue: High-Flying Airline Melts Down in Ice Storm Joe Brennan‚ Ph.D. ‚ Ohio University Felicia Morgan‚ Ph.D.‚ University of West Florida Introduction On Wednesday‚ February 14‚ 2007‚ JetBlue Airways Corp. (NYSE:JBLU) suffered the most severe service disruption in its seven-year history. A winter storm snarled operations at the regional carrier‟s JFK International Airport in New York‚ its main East Coast hub‚ forcing the airline to cancel more than half of its flights. Ten planes sat
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airline was flying outside of Texas to New Orleans and expanded its service to the West Coast in 1982. Beginning in 1990‚ Southwest’s revenues exceeded one billion dollars‚ making it a major airline company. On May 2‚ 2011‚ Southwest acquired AirTran Airways and expects the two airlines to be fully integrated over the next several years (Fact sheet 2011). Today‚ Southwest operates more than 3‚300 flights a day coast to coast. Overview of Nearest Competitors Despite its humble beginnings‚ Southwest
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JetBlue Airways is a low cost American airline that has its main base in JF Kennedy International Airport (New York). It was the best funded start-up company in aviation history‚ and it was founded it 1999 by David Neelman. The airline distinguished itself by offering superior customer service at low prices. It gave its customers an exclusive experience which included new airplanes‚ leather seats‚ and a “paperless” flight. JetBlue Airlines has grown since they started operating‚ and now the plan
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Explain thoroughly. 2. What are the indicators used to measure quality and satisfaction in the airline industry? How did Jet Blue perform in terms of airline quality and satisfaction ratings through the years relative to Southwest and Air Tran Airways? 3. How did Jet Blue perform on important airline metrics such as “cost per available seat mile” relative to its competitors? 4. What do you mean by block time or block hours? a. How did Jet Blue and its pilots perform on this productivity metric
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helps the company provide more stability. In addition‚ JetBlue has had to change strategies and CEO’s along the way‚ in order to remain a competitive carrier in today’s airline industry. Using the information provided by the case study "JetBlue Airways: A Cadre of New Managers Takes Control‚" this case study analysis will provide a detailed overview of all the positive and negative aspects of JetBlue airline. Furthermore‚ it will review the strategic vision and implementations of JetBlue‚ the airline
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NOW YOU SEE IT‚ NOW YOU DON’T The case of Jet Airways and its Accounting Policies Presentation Outline 1. Jet Airways - Company Background 2. Airline Industry Background 3. Main Issues a. Highlights of First Quarter 2008 Results b. 1st New Policy: Adoption of New Depreciation Method c. 2nd New Policy: Foreign Currency Exchange Differences d. 3rd New Policy: Revaluation of Fixed Assets 4. Summary 2 Company Background India’s largest private domestic and international airline Promoted by Naresh
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