IKEA in the Middle East May 2013 Table of contents Executive summary Introduction Purpose Scope Method Findings IKEA’s Marketing Strategy Reforms Discussion / Conclusion IKEA and the Future of the Middle East References Executive summary In 1995‚ IKEA opened their first store in the Middle East in what was called the retail hub Deira. This came at a time when the UAE was at the start of their development plans for Dubai. In terms of economics the UAE was on the way up in the building
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against violent extremism in the Middle East. The President spoke about the great new era that is unfolding‚ founded on the equality of all people before God. This new era offers hope for the millions across the Middle East who seek a future of peace‚ progress‚ and opportunity. Unfortunately‚ these aspirations for liberty and justice are being threatened by extremists who murder the innocent in pursuit of power. Extremists Are Fomenting Instability In The Middle East One cause of instability is
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is not the interests of their states‚ but rather their own survival in power against both internal and external threats.”(Lynch‚ 315). Prior to the 2011 uprisings‚ which engulfed the Middle East‚ Libya and Saudi Arabia are evidently similar states on a number of grounds. Both Saudi Arabia and Libya are Middle Eastern countries and most of the population belong to the Sunni Muslim faith. However‚ unlike Libya‚ Saudi Arabia is a monarchy. In Saudi‚ the ruling family “has broad powers with limitations
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important factor in maintaining that status. The United States and the entire world depend on oil to run their machines and engines. The Middle East produces over 60% of the world’s oil supply. Demands for this oil increases every year. The United States relies on the Middle East for about 14% of all oil needs‚ but that percentage keeps on growing. As disaster and lack of reserves damage our own oil reserves‚ the United States needs more options for obtaining oil. The Middle East is the cheapest
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developed over the course of history‚ we must review the power dynamics and take all factors into consideration. Globalization has always been present throughout history as a general concept‚ as we can see the flow of ideas and culture around the world dating back to the ancient empires. The modern structure that we use to analyze globalization today started to form as trade routes and relations started developing from East to West. Globalization in its modern understanding did not begin to fully develop
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Homosexuality in Modern Day Middle East Abstract Homosexual marriage is a public concept that should be acknowledged in the Middle East. Yet the idea can’t be acknowledged without a few key phases. The government is one of the main reasons why gay marriage is not permitted in the Middle East. Most Arab people abide by the law‚ and religion‚ and hence do not approve of homosexuality. If the rules and regulations were to change‚ there may be a change in how people view homosexuals. Moreover
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such as suffrage‚ employment‚ and civil liberties. Though gender equality is a global problem‚ this issue is especially complex in the Middle East. The Middle East‚ located in Asia‚ includes eighteen countries in western Asia‚ as well as Egypt. The dominant religion of the Middle East is Islam‚ and many of the countries in this region are devout. In the Middle East‚ women may‚ in many cases‚ have limited civil rights and face dramatic discrimination or violence. In some countries women are often mistreated
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GEOGRAPHICAL FACTS ABOUT THE MIDDLE EAST: Middle East is one of the smallest regions in the world and has an area of 2‚780‚000 square miles and a population of 366 million as of the year 2004 (www.ce.byu.edu). The countries of this region lie towards the South-West of Asia and towards the North-Eastern part of Africa. The Middle East consists of: 1. Asian part of Turkey 2. Syria 3. Lebanon 4. Israel 5. Jordan 6. Iraq 7. Iran 8. Saudi Arabia 9. Yemen 10. Oman 11. Qatar 12. Bahrain 13
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faith. Taking into account the very controlling nature of the Middle East and their strict views on life‚ it’s not surprising that the Qur’an is taken very literal. As people living in the west‚ we must be considerate of these factors for the Middle Eastern people and must be careful on forcing our own ideals and visions on the people living in these regions; even so‚ the persecution of many minority groups congregated in the Middle East has become a very scorching hot topic every where. Mainly‚ those
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Case study 8.2 Philips Lighting: screening markets in the Middle East Q1: Discuss the appropriateness of the screening model used in this case Philips Lighting looks on the one hand at the demand for lighting and on the other hand at the GDP per capita. Earlier cases showed that the demand for lamps and bulbs is a basic need for a country and as soon as a country starts developing this basic need increases. At a later stage of economic development basic lighting needs are covered so the need
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