1303 Marketing Case Study Analysis ------------------------------------------------- ------------------------------------------------- Instructor: Dr. Roudaina Houjeir ------------------------------------------------- Due Date: 19 April‚ 2012 ------------------------------------------------- Length of Report: 750 – 1‚000 words ------------------------------------------------- Weight: 20% ------------------------------------------------- Task Write a case study report based
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IRAC Analysis no. 3 (case on page 317) Fechter Marek IRAC Analysis Legal issues in the workplace Mariana Martiskova July 20‚ 2012 ISSUE: Is the GTE South‚ Inc. guilty of negligance per se towards Laura Baldwin on the grounds of unlawful telephone booth placement in rights-of-way ? RULE : Negligence per se may occur if any individual violates a statute or an ordinance providing for a criminal penalty and that violation causes another to be injured
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Case Analysis: ITIL at Celanese Name: ______ Questions: 1. Describe the approach to IT service improvement taken at Celanese. IT initiatives at Celanese were implemented based on their cost-cutting potential. With the recent turndown in the economy only projects that clearly supported the company’s strategic direction and convincingly demonstrated a 1-year payback would be approved. Celanese also had a very decentralized approach to IT overall with each department in each country running
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Table of contents Case comprehension p. 2 Situation analysis p. 2 Diagnosis p. 4 Alternative choices p. 5 Predicting outcome p. 5 Choice p. 7 Solution outline p. 8 Case comprehension Dell Computer Corporation was founded in 1984 by Michel Dell‚ as a result of a growing demand for his pre-formatted hard-disks and upgraded IBM-compatibles. Within a year‚ Dell introduces its first own-design computer system and in 1989‚ the company introduces its first laptop. The first
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CASE ANALYSIS COACH – NOTES Types of cases Decision cases Problem cases Evaluation cases Most common type Similar to decision cases Sometimes called Best-practice or Worst-practice cases Describe a decision faced by the case protagonist Portray situations that are interesting or remarkable‚ usually because they are especially successful or unsuccessful Provide distinct decision alternatives Do not provide clear alternatives to choose Typically do not include an obvious single
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CASE ANALYSIS What is a case? A learning tool for decision makers What do decision makers do? They make decisions INSIDER’S VIEW – who is living in the case Cases inform the decision cascade 1. What kind of a problem is this? 2. What options exist in problems like this‚ what kind of options exist? 3. What should I do about this problem? Whats the best decision? 4. What can I learn from the experience? OUTSIDER’S VIEW – us‚ who are analyzing and learning something from the case.
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Domtar Case Analysis How did Domtar’s strategies align with its mission? “Royer knew that to be effective in any competitive industry‚ an organization needed to have a strategic direction and specific goals. He decided to focus on two goals: return on investment and customer service…The competitive strategy had to focus on being innovative in product design‚ high in product quality‚ and unique in customer service…When Royer took over at Domtar‚ he explained to the executive team that there were
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OD Session 6: John A. Clendenin/ Xerox Case Introduction (from John A. Clendenin Case): Clendenin’s father was black army officer then draftsman in aviation industry‚ mother was from Germany In 1960‚ father lost job and Clendenin was moved from Long Island to Queens to get welfare; was in culture shock and had to fight for themselves Went to Brooklyn Tech‚ a special city high school then to State Univ. of NY in Fredonia Tried to change habits‚ made varsity cross-country team and was placed
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Japanese market‚ introduce the product in china‚ or introduce it in Europe. Decision After careful consideration and analysis‚ I would recommend that Cesare pursue a strategy that prioritizes a focus on the Japanese market and eventually transitions into China. SK-II is a proven product in a market that is has yet to be fully tapped. With a penchant for numbers and analysis‚ Japan’s consumers are some of the most sophisticated easiest to target in the world. However‚ China’s expected prestige-beauty
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Case Analysis: Volkswagen (Color-Coding Key: Lizzie; Ryan) I. Current Strategic Position Introduction Infamous German automobile company‚ Volkswagen‚ was formed on May 28‚ 1937 by the German government‚ then under the power of Nazi leader Adolf Hitler. The state-owned company was originally named Gesellschaft zur Vorbereitung des Deutschen Volkswagens mbH but later in 1937 was changed to simply Volkswagenwerk‚ meaning "The People’s Car Company." With Ferdinand Porche‚ automobile engineer
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