Opportunity 5 2.1 Marketing Problem 5 2.2 Marketing Opportunity 5 3. Marketing Objectives 5 4. Positioning 6 5. Communication Objectives 7 6. Campaign Budget 8 6.1 Budgeted Costs 9 7. Campaign Target Audience 11 7.1 Brand Loyalty 11 7.2 Creative Targets 12 7.3 Behavioural Sequence Model (BSM) 13 8. Choice of Media 14 8.1 Traditional Advertising 14 i. TV Commercials 14 ii. Magazines for Young Women (Print Advertisements) 14 iii. Commercials in Cinemas 15 iv. Road Shows 15
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Maybe it’s Maybelline.” (Maybelline). Both women and now men are constantly bombarded with advertisements about their appearance. From this new makeup brand to buy this clothing line and even to follow this new trend. Advertisements are asking them‚ are you skinny enough‚ are you pretty enough‚ are you wearing the latest trends‚ are you wearing the best makeup? Maybelline is a drug store cosmetics line of makeup‚ it is owned by L’oreal Paris. (Wayne‚ 1995) Like most brand out there‚ Maybelline puts out
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The Maybelline Makeup Company was created by 19-year-old Tom Lyle Williams in 1915. Tom Williams got the idea to enhance his sister’s while he was watching his sister Mabel apply a mixture of Vaseline and coal dust to her eyelashes to give them a darker‚ fuller look. He went on to adapt it with his chemistry set. Eventually he came across a mixture containing petrolatum (Vaseline)‚ carbon black‚ cottonseed oil‚ and safflower oil that he hoped he could sell. Unfortunately‚ when Mabel applied it to
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A COMPUTERIZED PAYROLL SYSTEM FOR CANUMAY METALCRAFT A Project presented to The Faculty of STI College Caloocan In Partial Fulfillment of the Requirements For the subject Systemd Analysis and Design Submitted by: Canalita‚ Madine Dandan‚ Kayna Melissa Mier‚ Mark Anthony Muñoz‚ John Paolo Submitted to: Ms. Lourdes Apistar (Subject Instructor) February 2013 1.0 INTRODUCTION 1.1 Background of the study INFORMATION SYSTEN (IS) is the study of complementary networks
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A Model Secondary (6-12) Plan for Reading Intervention and Development A response to requests from Minnesota schools and districts to provide guidance in developing reading intervention programs for secondary students Developed by the Quality Teaching Network: Reading January 2006 Acknowledgements The Quality Teaching Network: Reading (QTN: R) is a group of exemplary educators dedicated to assisting schools throughout the state in improving student achievement. The QTN is organized and supported
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S Y S TEM /S P R O P O S A L Com puterized PayrollSystem What is a payroll? o Payroll is the sum of all financial records of employee‚wages‚bonuses and deductions. o In accounting‚payroll refers to the amount paid to employees for services they provided during a certain period of time. Target U ser/Client Our main target in this project is the Municipal Hall of Tanza‚Cavite Reason for choosing the project To save client’s time To improve efficiency and accuracy of informations
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Session 4 - Case Report: Maybelline Student Name: YAO Naijia Student Number: 53965690 Session: S61 For this report‚ please do not exceed two pages including this page. 1. Describe differences in the workflows of the IVR systems (the old one) as well as the MSP systems (the new one) at Maybelline. In IVR systems‚ Reps need to do complete paper-based surveys to collect data. Reps translate data collected into answers to the IVR system by pressing telephone keys. The system consolidates information
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Cottrell. Creative thinking can benefit any aspect of life‚ including academic study or our working day. All too often‚ we act as if creativity were the preserve of a special breed of people – great artists‚ musicians‚ designers and inventors. However‚ you don’t need to be good at drawing or painting or music in order to be creative. Because of this misperception‚ we can tend to underestimate our own capacity for creativity and the wide range of situations to which we could apply creative thought.
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*A Proposed Library System INTRODUCTION Computer is one of the important equipment today. There are many use of computer such as it serves as a tool for solving different problems like billing‚ reservation of airtime and transportation and many others. Through this we can make work easier and it will minimize the use of paper materials. The XXXXXXX had experience problem in making different transaction of barrowing and returning of books for it uses a manual procedure in accomplish such report. The
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|[pic] |School of Creative Industries Art Design |[pic] | | |Media & Performing Arts | | |BTEC Extended |Assignment Title: Script 1 | |Diploma
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