MARKETING PROJECT Prof. Kiran Sharma MARKETING PROJECT Prof. Kiran Sharma INSTANT SNACKS INSTANT SNACKS By- Anuraag Boob Richa Garg Sohail Jain Priyal Shah Saurabh Sharma Ruchi Vyas INDIAN SNACKS INDUSTRY Snacks are a part of Consumer Convenience/ Packaged Foods segment. Snack is described as a Small quantity of food eaten between meals or in place of a meal. Snack food
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Member Name] [Team Member Name] [Class] [Semester] [Instructor Name] [Date] Contents TEDHA HAI PAR MERA HAI – KURKURE 3 INDIAN SNACKS BY PepsiCo. 3 PRODUCT 3 MARKET SUMMARY 3 MARKET ANALYSIS 6 COMPETITOR ANALYSIS 6 NEW ENTRANTS 7 COMPARISON OF COMPETING PARAMETERS 7 COMPETITOR ANALYSIS CONCLUSIONS 8 SOURCE 9 TEDHA HAI PAR MERA HAI – KURKURE INDIAN SNACKS BY PepsiCo. PRODUCT “Kurkure”‚ unlike potato chips or namkeens‚ is a purely corn-based product‚ with a spicy flavoured Masala Munch made of
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Institute of International Business Project Report on Manufacturing & Costing of “Kurkure” Submitted By – Abhishek Puri (12020241108) Ankit Papriwal (12020241111) Ashwarya Jain (12020241048) Mukul Garga (12020241148) Tanay Tejasvi (12020241070) Kurkure is the brand of PepsiCo under its Frito-Lay Indian division. The product is available in different exciting and tasty flavors. February 25‚ 2013 PROJECT REPORT ON MANUFACTURING & COSTING OF “KURKURE” “PepsiCo- The Market Leader PepsiCo
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SALES PROMOTION PROJECT OF KURKURE Launched in 1999‚ this perfect ’namkeen’ snack‚ fully developed in India‚ has become the torch bearer of fun and lovable human quirks. It developed an even stronger identity through celebrity associations with Juhi Chawla [2003] and Kareena Kapoor [2008] Named after the Hindi word for "crunchy"‚ Kurkure is a cheeto-like snack and is the flagship of Frito Lay’s Indian division. It is marketed by Hirani Industries Corp. (USA incorporated company)in Kenya. It is one
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cheeselings segment but Musst Sticks and Musst Chips will directly compete with the likes of Kurkure and Bingo! The company has made an initial investment of Rs 10 to Rs 15 crore for the new snack brands and will dedicate 10 per cent of their sales to below-the-line promotions. The organised snack market is worth over Rs 2‚000 crore and has two big players in the form of FritoLay India with brands such as Lays‚ Kurkure etc and ITC with its Bingo! brand. There are also brands like Haldirams‚ Balaji etc as
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ALLAMA IQBAL OPEN UNIVERSITY‚ ISLAMABAD (Department of Business Administration) PROJECT MANAGEMENT (5539) CHECKLIST SEMESTER: SPRING‚ 2011 This packet comprises the following material: 1. Text Books (Two) 2. Course Outlines 3. Assignment No. 1‚ 2 4. Assignment Forms ( 2 sets ) In this packet‚ if you find anything missing out of the above mentioned material‚ please contact at the address given below: Mailing Officer Services Block No
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Projects and Project ManagementOrganizational leaders are facing complex challenges through a rapid rate of change in both the technology and government which has then created pressure in new and existing organizations. As a result‚ the traditional structure for managing is giving way to a new form of management (Kerzner‚ 2003). This form is project management. How can this be? Projects have been around since the building of the pyramids (Dobson‚ 2003). In 2650 B.C.‚ the step pyramid was built
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Project Execution Phase Overview: Once a project moves into the Execution Phase‚ the project Team and the necessary resources to carry out the project Should be in place and ready to perform project activities. The Project Plan should have been completed and base lined By this time as well. The project team and specifically the Project Manager’s focus now shifts from planning the Project efforts to participating in‚ observing‚ and analysing The work being done. Executing the Project Plan
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International University SCHOOL OF BUSINESS COURSE SYLLABUS1 Project Management Note: The outline with specific venue and time‚ and updated learning materials for the current semester will be provided to the enrolled students by the lecturer 1. COURSE STAFF Lecturer: Room: 207 Telephone: E-mail: Consultation Hours: 8.00 – 11.00 Thursday morning or by appointment Teaching Assistant: 2. COURSE INFORMATION 1 2.1 Teaching times
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Question 1 South American Adventures Unlimited SA Adventures Unlimited was formed four years ago by Michael and Jill Rodriguez. Michael was a trained geologist‚ while Jill had a master’s degree in Spanish. They were both avid outdoor enthusiasts and fell in love while trekking across the Andes in Chile. Upon graduation they seized upon the idea of starting their own specialized tour business that would focus on organizing and leading “high-end” adventure trips in South America. Their first
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