14‚ 103–113 (2007) Published online in Wiley InterScience (www.interscience.wiley.com) DOI: 10.1002/csr.146 Case Study: the Apple iPod in China Stephen Frost1* and Margaret Burnett2* 1 Department of Asian and International Studies‚ City University of Hong Kong‚ China 2 Corporate Environmental Governance Programme‚ University of Hong Kong‚ China Keywords: Apple; iPod; Foxconn; China; sweatshop; Hon Hai; supply chain; electronics Introduction to the Case A ll material in this case is
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BACKGROUND Apple Inc. is a well known American multinational corporation that focusing on designing and then marketing consumer electronics‚ computer software‚ and personal computers. Apple Inc. was established on 1st April 1976 in Cupertino‚ California. The company was founded by the key persons in Apple Inc. history‚ Steven Paul Jobs (Steve Jobs) and Stephen Wozniak (Steve Wozniak) and Ronald Wayne. Then‚ after seeing the potential and the future of the computing world‚ Apple was incorporated
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half of the 1990s. In 1997‚ the ABC centers were only 18 in number in the whole of Australia. The number rose to 800 centers all over Australia which was 20% of all the child care centers of the country. The growth of the company reflected in the market price of the shares. The share price went up to 300% in the space of 5 years from 2001-the year in which the shares were traded in the Australian Stock Exchange. In the financial year of 2004-05‚ the company had profits of $50 millions.(Rush &
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Apple – iPod An Innovative and Creative Organisation Module: Business Innovation and Creativity Contents Introduction 3 Internal analysis 5 Core competencies 5 Culture 6 External analysis 8 Opportunities 8 Threats 9 Innovative Marketing Strategy 10 Conclusion 11 Bibliography 12 Apple – iPod An innovative and creative organisation Introduction This report looks at the
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CONCLUSION Apple’s iPod is the market leader in digital music1.In United States (US); it holds about 76% of the market and 70% globally. In 2006‚ it was the first digital music player to be integrated into an American automobile2.This increased the sales of iPod and profits of Apple in general. The launch of its newer generation has immensely increased the profits of Apple. In 2007‚ with the increase market shares of the iPods‚ Apple launched the iPhone to reduce the number of electronic gadgets
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choose Apple product? What are its interesting features? If I choose a product‚ I will surely select those that is reliable and proven and tested by millions of the consumers worldwide‚ in short I am one of those people who are always after with quality and durability. Apple smartphones is an epitomy for quality. Apple products are usually mob by Its customers because of its incredible IOS operating system and multi touch features. In addition‚ I think many people prefered to own an Apple brand
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STRATEGY OF IPOD APPLE Contents Executive Summary_____________________________________________3 Situation Analysis -Market Analysis_______________________________________________3 -Product Analysis_______________________________________________4 -SWOT Analysis_______________________________________________ 4 -Competitor Analysis ___________________________________________ 5 Marketing Objectives____________________________________________6 Identifying Target Market -Selecting
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PRODUCT LIFE CYCLE (PLC) Product life cycle is the sequence of strategies deployed as a product goes through its life cycle. It is necessary to consider how products and markets will change over time and must be managed as it moves through different stages. The product life cycle goes through four phases and involves professional disciplines requiring skills‚ tools and processes. Product life cycle (PLC) has to do with the life of a product in the market with respect to commercial costs and sales
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Apple vs. Android Apple and Android are the two highest selling products‚ have fast processing‚ and are very sleek. Apple Inc. is worth approximately $560 billion dollars. Android‚ owned by Google‚ is worth approximately $186 billion dollars. Similarities of Apple and Android products are basic. They are both two fast developing systems. They both produce phones‚ tablets‚ and run their own internets. They are the two highest products sold in the world. They also have the highest rated
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APPLE’S IPOD: MARTKETING MIX The iPod is a well-known product line of Apple‚ which target the market of portable digital music. Everybody knows how success the iPod was‚ and how it became the golden egg for Apple. The iPod has revolutionized the music industry and the way we enjoy our favorite music. In addition‚ Steve Jobs’ iPod saved the entire Apple Computer from collapsing and helped Apple (after the name changed in 2007) reborn with high influence on the
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