Group 4 Name Md. Asif-Al-Noor Monira Mahsharan Marshal Richard ID 10364040 10264014 10364057 2 Agenda • • • • • • • Company Overview Product line External Factors Analysis – Porter’s 5 Forces Model – Industry Driving Forces – Key Success Factors – Strategic Group Mapping Internal Factors Analysis – Core Competences – SWOT Analysis – Value Chain Kodak Strategy – Based on Case – Why Kodak’s 4-year Strategy failed – Reasons for Failure – Based on Current Situation Recommendations Conclusion 3
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Kodak History: Current CEO is Antonio M. Perez. Originally founded in 1881 as “Eastman Dry Plate Company”. Eastman invented the first cameras suitable for non-expert use. In 1888 the name Kodak was born and the Kodak camera was on the market. In 1892 the company was re-named Eastman Kodak and the name has remained the same. Kodak contributed to the introduction to color motion pictures in 1928 by inventing the film with the capabilities to do so. In 1929 Kodak introduced the first motion picture
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weaknesses of the concept of the product lifecycle. Choose some case studies familiar to you. How does the theory of the product lifecycle drive marketing strategy in these cases? With the development of technology and the evolution of society‚ the competition of market has become more and more intense. This phenomenon drives the new ideas of products to come up constantly and makes the time gap become extremely short between the launch and the decline of new products. At the same time‚ the rate of
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Kodak and Fujifilm Calandra J. Davis Professor Michael Curran BUS 302: Management Concepts February 2‚ 2013 History and Core Business of Kodak and Fujifilm Eastman Kodak which‚ is headquartered in Rochester‚ NY was founded in by George Eastman‚ who patented photographic film which were stored into a roll in 1884. The first roll film cameras that this company produced were called Kodak. The cameras became so successful the “Kodak” word was incorporated into the name in 1892. By 1900 he had
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KODAK AT A CROSSROAD: THE TRANSITION FROM FILM-BASED TO DIGITAL PHOTOGRAPHY Case Objectives and Use After reading and studying this case‚ students should be able to (1) understand the forces of change that were reshaping the business environment for firms in the photography industry in the twenty-first century; (2) understand the risks involved in developing corporate level strategy when the cash cow business is in a declining market; and (3) Understand the risks involved in competing in a
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Kodak Files for Bankruptcy Introduction After years of financial turmoil‚ Kodak has decided to file for chapter 11 bankruptcy‚ which allows a company to reorganize itself‚ as of January 2012 in order to boost its cash position and stay in business (Dobbin‚ 2012). The bankruptcy is as a result of Kodak being in its final stage of layoffs and downsizing after two years (Kishore‚ 2012). Since 2003‚ over 47‚000 jobs have been cut along with thirteen factories being shut down (Kishore‚ 2012). Background
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KODAK CASE STUDY: MONOPOLY TO OLIGOPOLY BUS 525: ECONOMICS OF THE FIRM Casey Fogerson: 11527549 Nicholas Kramer: 11779949 Maher Yassine: 11776418 Sichao Wang: 11480118 Woo Jung: 10989969 Yi-Chun Lin: 11753536 MARCH 10TH‚ 2014 I. EXECUTIVE SUMMARY Kodak dominated the amateur photography market primarily through its innovative products: color slide film and color photography. Seeing that Kodak monopolized the market‚ the United States government stepped in with the 1921 and 1954 consent decrees
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Eastman Kodak Resource and Capabilities Analysis Eastman Kodak has been able to maintain business in a tough market that has changed dramatically fast. Kodak’s core competitive advantage was redundant with the new digital moves happening. The introduction of digital imaging has taken off beyond anyone’s belief. Eastman Kodak has acquiring other business in trying to gain a competitive advantage in markets they have never been in. Between 1985 and the early 1990’s‚ Eastman Kodak acquired
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IIM Calcutta Strategic Management Professor Sougata Ray Group Project: Eastman Kodak Group 4- Section C By‚ Gundu Ankitha Ramchandra (0132/49) Gundu Shiva Kumar (0133/49) Kammati Chandra Thej (0157/49) Kandula Dheeraj (0158/49) Koneti Jagdish (0164/49) Vaishnavi T (FP/20/12) Kodak’s Ascent: On January 1‚ 1881‚ Eastman and Henry A. Strong formed a partnership called the Eastman Dry Plate Company. While actively managing all phases of the firm ’s activities‚ Eastman continued research
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In my March 6 memo‚ I discussed the need for Kodak to revamp its core strategy and regain popularity. Eastman Kodak has been the leader of photography and printing products for nearly 130 years. Over the last few years Kodak has been in distress due to its poor fundamental shift into the digital age. Lack of strategic creativity led Kodak to misunderstand the industry in which it was operating. This lack of strategic creativity was costly for Kodak. This memo will explore the options I briefly
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