“I think Canada was just really ready for it‚” says Aviva Groll‚ group account director at Ogilvy‚ who has worked on Dove since 2004. “There was a lot of support internally at Unilever‚ it struck a chord… [It was] a time of great experimentation and great leadership that allowed that to happen.” Groll also notes that having the budget available and co-operation amongst the product categories to allow for a campaign centred on the brand as a whole meant everything fell into place for a Canada-first
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|Products |Description |Prices | | | | |[pic] |[pic] | |Brand name |Kind | |Essel Supermarket |Robinson’s |Jenra Grand Mall | |
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Dove did what it does best all over the world - not use supermodels to endorse the brand. Rather it got real women who used the product to give testimonials of their experience with the brand. In India‚ Dove’s brand team in the 1990s‚ led by Harish Manwani‚ now Unilever’s president ‚ Asia‚ Africa‚ Central & Eastern Europe‚ decided to adopt the same line of thought for the Indian market too. "In some ways the brand was the opposite of Lux‚ the beauty bar of film stars. Dove showed beauty in ordinary
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Dove Campaign For Real Beauty 2004 to 2006 Case Evaluation Situation Analysis In 2004 ‚ In England‚ Dove started the Campaign For Real Beauty ‚ with the aim to make women feel confident about their physical appearance no matter their age and their size. Target Audience All women regardless their size and their age. Research To get to know their audience‚ Dove begin a study about how women fell about their physical appearance. The conclusion was that women feel that physical attractiveness
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Environmental and economic life cycle assessment of aluminum-silicon alloys production: a case study in China. Authors: Hong‚ Jingmin1‚2 Zhou‚ Jing2 Hong‚ Jinglan3 hongjing@sdu.edu.cn Xu‚ Xu3 Source: Journal of Cleaner Production; Mar2012‚ Vol. 24‚ p11-19‚ 9p Document Type: Article Subject Terms: *ALUMINUM-silver alloys *PRODUCTION (Economic theory) *ECONOMIC impact *CASE study (Research) *DEMAND (Economic theory) *RAW materials *CONSUMPTION (Economics) Geographic Terms: CHINA
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commercial about beauty products‚ you would only see slim‚ sexy‚ young models demonstrating a product and depicted as beautiful. The Dove Pro-Age Campaign is different and shocking to the eyes of US media that it was banned in the US because it showed too much skin. Or is it because of the American media thinking that it would affect the other beauty products being advertised since it didn’t portray the norm of the American beauty? That is what I think. The product line of Dove Pro-Age is being
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confessional poem that relies heavily on the poetic devices of connotation and imagery to describe the loneliness and weariness of a young mother who feels trapped in her domesticity‚ poet Rita Dove does just that‚ however briefly – she finds “a little room for thinking” amid the chaos and clutter of an otherwise dreary life. The first line of the poem‚ “She wanted a little room for thinking‚” states this common wish succinctly‚ and the following two lines‚ “but she saw diapers steaming on the line/A doll
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COVENANT UNIVERSITY DEPARTMENT OF BIOLOGICAL SCIENCES NAME: OBUEKWE CHUKWUEMEKA AZUBUIKE MAT NO: 12CQ014230 PROGRAMME: MICROBIOLOGY COURSE TITLE:CLINICAL PARASITOLOGY CODE: BLY 225 TOPIC: DESCRIPTION OF THE BIOLOGY AND LIFE CYCLE OF PLASMODIUM INTRODUCTION Plasmodium‚ a genus of parasitic protozoans of the sporozoan subclass Coccidia that are the causative organisms of malaria. Plasmodium‚ which infects red blood cells in mammals (including humans)‚ birds‚ and reptiles
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Mealworms go through a similar life cycle to that of a butterfly in that they go through 4 different maturation stages during their life. These cycles in order are egg‚ larvae‚ pupae‚ and finally the adult stage. The freshly hatched mealworms have one major goal‚ to eat. The larval mealworms are a caramel color and are very active. Mealworms eat plant matter. As the larvae get larger they will molt multiple times throughout the larval stage. The mealworms will continue to eat until they have stored
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Saint Peter Saint Peter‚ also known as Simon Peter‚ is featured prominently as an early Christian leader‚ one of the Twelve Apostles of Jesus Christ according to the New Testament. Wikipedia About 282‚000‚000 results (0.14 seconds) Search Results Saint Peter - Wikipedia‚ the free encyclopedia en.wikipedia.org/wiki/Saint_Peter Saint Peter (Latin: Petrus‚ Greek: Πέτρος Petros; died AD 64 or 67)‚ also known as Simon Peter
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