So I have selected Amul Industries Pvt. Ltd for project work. In modern days human life is very busy life. In this life man wanted to reach one place to another place very quickly because they have no time to satisfy this want‚ some scientists of different countries
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PREFACE AMUL is the pride not only of Gujarat but also of entire country. It is a matter of great pleasure in preparing this project on such esteemed organization. A person aspiring to enter in management profession must have practical knowledge of the subject. The objective of industrial visit is to gain insight into practical knowledge in a student to supplement the theoretical study of management as well as industrial. This project is been prepared under course objective of the subject Production
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CONTENTS SR.NO TOPIC PG. NO 1. Introduction 2. Brand Personality‚ 3. Amul – 10 years later 4. Brand Building Blocks 5. Branding Process 6. 3 D Model 7. Web Page 8. Print Ads 9. Branding Strategies 10. Conclusion 11. Reference INTRODUCTION Company History Amul was set up in 1946 and its full form is Anand Milk- producers Union Ltd. The Brand Amul is a movement in dairy cooperative in India. The management of the brand name is done
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SUMMARY SUMMARY This project was undertaken with the objective of Promosational Strategy Of Amul India Ltd. It also looked into the different factor promotional activity to the product in the retail outlets. The study was conducted at Amul India Ltd‚ Gondia district. The retailer’s preference was studied through using questionnaire. A sample size of 60 respondents was taken for the study‚ whose responses were studied and interpreted .The
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been conducted in the past and thus has not been considered here. It is also descriptive in nature as it lays down the SCM activity of Tata Motors Ltd. and its prospects and potentialities. The research plan has been designed keeping in mind both the qualitative and quantitative data that the researcher had to deal with during the analysis phase. In order to get the picture of the SCM activities of Tata Motors Ltd. a meeting was held with Mr. Nilimoy Nath‚ Manager- Fleet Sales‚ Tata Motors Ltd.
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Amul Probiotic Ice-cream Part I: Concept Evaluation As per Market survey‚ most of the people are today becoming health and calorie conscious. Amul wanted to capture this health conscious market segment of ice cream consumers with the launch of its specially created Probiotic wellness ice cream. Essentially‚ it would not only convert non-consumers of ice cream into eaters but also increase frequency of ice cream eating. It expects to get 10 per cent additional growth only through the Probiotic
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CO-OPERATIVE MILK PRODUCERS UNION EXTRA ORDINARY STORY OF AMUL AMUL PRODUCTS AWARDS TOTAL QUALITY MANAGEMENT CONDUCTED BY AMUL COMPANY EFFECTIVENESS AMUL YATRA MARKETING & SALES PROMOTION STRATEGY OF AMUL 4PS OF COMPANY ADVERTISING MASCOT AMUL PALOURS SWADESHI V/S VIDESHI AMUL AND COMPETITION EXPORT AMUL HOPES TO FLOW INTO JAPANESE MARKET KANAN DAIRY SOCIAL AWARENESS AMUL RELATES ITSELF TO SOCIAL ISSUES AMUL – TASTE OF INDIA INTRODUCTION:- Amul began the dairy cooperative movement in India and formed
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Supply Chain Management and the Theory OF Constraints Swaroop R. School of Management Studies MBA FT S3 E-mail: swathq@gmail.com Abstract: Supply Chain Management (SCM) has become the backbone of an organisation when it comes to the management of raw as well as finished goods. It is the major component of strategy taken by the organisations to increase productivity as well as profitability. But the constraints on the whole supply chain is always miscalculated and Theory of Constraints
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INSTITUTE OF FINANCE MANAGEMENT AND INDIA INSTITUTE OF FOREIGN TRADE MASTERS OF BUSINESS ADMINISTRATION IN INTERNATIONAL BUSINESS IT APPLICATION IN MANAGEMENT ASSIGNMENT PREPAIRED BY MOHAMED H. MWASARA ROLL: 1545 2013 WAL-MART’S SUPPLY CHAIN MANAGEMENT. A. About Wal-Mart Wal -mart is an American multinational retail corporation that runs chains of large discount department stores and warehouse stores. The company is the world’s largest public corporation‚ according
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In India‚ at least as far as I know‚ if its butter it has got to be Utterly Butterly Delicious Amul! Today Amul is a symbol of many things apartfrom butter- Chocolates‚ ice-creams‚ an unending list of milk products‚ pizzas and even sweets‚ but the name amul immediately brings in images of the “Amul Baby”‚ her red and white polka-dotted dress‚ her orange face‚ the hoardings that changed every week and the brilliant one liners they had on them. The father of ’white revolution’ Dr Verghese Kurien‚
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