Exam Name___________________________________ MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question. 1) Which of the following statements about marketing is true? A) It is of little importance when products are standardized. B) It can help create jobs in the economy by increasing demand for goods and services. C) It helps to build a loyal customer base but has no impact on a firm’s intangible assets. D) It is more
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Accounting Comprehensive Exam: 20 MCQs‚ 30 minutes. Time: 9:30am – 10:00am Concepts to be explained Adjusting and closing entries Unpaid salaries Rs. 7‚500 (accrued expense) Outstanding electric bills Rs. 6‚500 (accrued expense) Commission Receivable Rs. 5‚000 (accrued revenue) Depreciation of office furniture at 10% office equipment 15% (Office furniture Rs. 35‚ 000 and office equipment Rs. 45‚000) Allocate allowances for uncollectible 2% on accounts receivable. (Accounts Receivable Rs
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Chapter 1 Marketing: Creating and Capturing Customer Value Copyright ©2014 by Pearson Education‚ Inc. All rights reserved Creating and Capturing Customer Value Topic Outline • • • • • • • What Is Marketing? Understanding the Marketplace and Customer Needs Designing a Customer‐Driven Marketing Strategy Preparing an Integrated Marketing Plan and Program Building Customer Relationships Capturing Value from Customers The Changing Marketing Landscape Copyright ©2014 by Pearson
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Chapter 1 1 • Define marketing and outline the steps in the marketing process • Explain the importance of understanding customers and the marketplace‚ and identify the five core marketplace concepts • Identify the key elements of a customer-driven market strategy and discuss the marketing management orientations that guide marketing strategy. • Discuss customer relationship management and identify strategies for creating value for customers and captures value from customers in return. • Describe
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1). Fixed cost per unit decreases when: a. Production volume increases. b. Production volume decreases. c. Variable cost per unit decreases. d. Variable cost per unit increases. 2). Prime cost + Factory overhead cost is: a. Conversion cost. b. Production cost. c. Total cost. d. None of given option. 3). Find the value of purchases if Raw material consumed Rs. 90‚000; Opening and closing stock of raw material
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syllabus‚ this assignment is designed to explain‚ evaluate‚ show and demonstrate how businesses implement the following marketing concepts: • Markering Cycle • Marketing Concept • S.w.o.t analysis • P.E.S.T Analysis • Segmentation • Targeting • Positioning • Costs and Benefits Assessment Criteria 1.1: Explain the various elements of the marketing process Marketing puts customers at the centre of a firm ’s
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Sample Physiology MCQs 1. Compound action potentials can be graded responses. True 2. The sciatic nerve contains axons of both afferent and efferent neurones. True 3. The absolute refractory period of an action potential is the period after an initial stimulus when it is impossible to evoke another action potential with a second stimulus. True 4. The refractory periods of individual axons are important as they dictate the maximal action potential firing rate of a neuron. True 5. Compound action
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DB 1 When thinking about marketing I see it as the wants vs the needs‚ people will always need water but they never will need a fancy new car to keep themselves hydrated and of course alive. The “manipulation” in marketing determines what lies in the mindset of the customers‚ this is one of the seven p’s is the people‚ I believe that manipulation is 50/50 and it really depends on the person and what the company is targeting. The practice of manipulation in marketing is all around the target audiences
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Project MKTG 205 – September 11‚ 2011 Abstract I n this paper I will give an overview of distribution channels. Channel Levels: Direct versus Indirect Distribution. Channel Organizations: Conventional‚ Vertical‚ Horizontal and Multichannel Marketing Systems. I will analyze my target market ’s needs. Explain what I know about my target market and what they want from a channel of distribution. Introduction This is an Overview of Distribution Channels‚ and our target market’s needs in distribution
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IMT CDL GURGAON 01 MCQ FOR IMT 57 – FINANCIAL ACCOUNTING Test : (Journal‚ Ledger‚ Trial Balance‚ Errors) Name: _________________ Fundamentals of Accounting Max. Marks: 30 1. RPC Ltd. follows the written down value method of depreciating machinery year after year by applying the principle of (a) Comparability. (b) Convenience. (c) Consistency. (d) All of the above. 2. A change in accounting policy
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