Principles Of Marketing What Is Marketing? “Marketing is the process of communicating the value of a product or service to customers‚ for selling that product or service.” The management process through which goods and services move from concept to the customer. It includes the coordination of four elements called the 4 P’s of marketing: (1) Identification‚ selection and development of a product‚ (2) Determination of its price‚ (3) Selection of a distribution channel to reach
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UNIT 5: ACCOUNTING FOR DEBENTURES LEARNING OBJECTIVES I) II) III) IV) V) VI) VII) IX) X) Understand the meaning and features of debentures. Differentiate between shares and debentures. Understand different classes of debentures Journal entries regarding issue of debentures for cash and for consideration other than cash. Accounting treatment of debentures issued as collateral security Accounting treatment of issue and redemption of debentures at par‚ discount and at premium. Understand the methods
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Precautionary Principle The precautionary principle was arguably developed and originally implemented in Germany and Sweden‚ and it is these nations that remain the leading proponents of it. For example‚ it was one of these nations (Germany) that put the precautionary principle on the international stage‚ and today with regard to environmental regulation (in particular chemicals) it is Sweden that is pushing forward precautionary legislation in the European Union. There is a conflict between
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1. PETROLEUM TRAPS http://www.usoilandgas.net/findingoil.htm Hydrocarbons - crude oil and natural gas - are found in certain layers of rock that are usually buried deep beneath the surface of the earth. In order for a rock layer to qualify as a good source of hydrocarbons‚ it must meet several criteria. Characteristics of Reservoir Rock For one thing‚ good reservoir rocks (a reservoir is a formation that contains hydrocarbons) have porosity. Porosity is a measure of the openings in a rock‚ openings
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Avoiding the Alignment Trap in Information Technology 1 About the Case • Article in “MIT Sloan Management Review” • Article is prepared based on survey of more than 500 senior • • business & technology executives and in-depth interview of 30 CIOs. The principle findings of the study is that even at companies that were focused on alignment‚ business performance dependent on IT sometimes went sideways‚ or even declined. Article talks about two primary factors for success in IT: • • Alignment
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swam with my friends that live nearby . During the summer I like to do projects out of wood and other materials such as a go carts ‚trigger box trap which works by a rectangular prism that has a drop door on the entrance and a trigger in the back of the trap that is a stick with a notch in it so once the animal hit the trigger the door will fall and trap it . The last project that I did was make a crossbow out of plywood and the bow was made out of hickory and the string from a bike inner
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The Hidden Traps of Decision Making Essay We naturally use unconscious routines to face the decision making‚ whatever the topic we are dealing with. These routines are based on experimentation‚ trial and error methods‚ and are proved to be potential psycological traps that may blind the dicision makers and undermine their decisions. Some traps identified and detailed in this case are: ° Anchoring ° Framing ° Status Quo ° Estimating and Forecasting ° Sunk Cost ° Over-confidence
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‘WHO MOVED MY CHEESE?’ BOOK REVIEW Stephen Johnson is an author well known for Value Tales‚ a series of children’s books and his motivational book “Who Moved my Cheese?” He worked as a speaker as well as a management consultant along with writing books. With was after publishing “Who Moved My Cheese?” that Johnson shot to fame. Later he also wrote “Yes or No: The Guide to Better Decisions”‚ also he has recently published another book named “Peaks and Valleyes.” ‘Who Moved My Cheese? An Amazing
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recent years. The high accidental rates might be lead by the human errors‚ which are including the person approach and the system approach(Reason‚ 2000). However‚ there are some causation models‚ such as James Reason’s model‚ which known as the Swiss Cheese Model‚ provides ascent to quite distinct philosophies of error management(Reason‚ 2000). Besides‚ there are some assets are found by the comparison among the Reason model and other models and has brought out overzealous implementations(School of Aviation
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Tenth Edition James A. O’Brien College of Business Administration Northern Arizona University George M. Marakas KU School of Business University of Kansas /Users/F-497/Desktop/Tempwork/AUGUST 2010/18:08:10/FREE036:Volhart:VYN obr76817_fm_i-xxxiv_1.indd Page iv 01/10/10 11:01 AM user-f494 /208/MHBR180/obr76817_disk1of1/0073376817/obr76817_pagefiles MANAGEMENT INFORMATION SYSTEMS Published by McGraw-Hill/Irwin‚ a business unit of The McGraw-Hill Companies‚ Inc.‚ 1221 Avenue of the Americas‚ New
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