MBA Program Course Syllabus & Curriculum SMS - 625: International Marketing Semester 4 – Academic Year 2014 Faculty Member: Dr. Ilham H. F. Mansour E-mail: e.mansour@uofk.edu Class Hours: Tues.: 05.00 – 08.00 pm. Office Hours: Tues. : 04:00 – 05.00 p.m. Office: Second Flour‚ Department of Business Administration Course platform: https://www.facebook.com/groups/intmkg2014/ Course Description The growing importance of global marketing is one aspect of a sweeping transformation that has
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Unlike most countries America was founded on an idea of freedom. This came from the founding fathers many moral principles that they believed in. Moral principles are the principles of right and wrong that an individual or a social group accepts. (Merriam Webster) Nor one or two people may agree on certain principles‚ but everyone has them. Some principles the founding fathers of America had were: • To create an equal and fair government (The 5000 Year Leap) • A free people cannot survive
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permitted in consultation with the trainer. Performance objective In this assessment task you are required to develop a report assessing and analysing an international market for consideration for entry by a case study organisation. Assessment description For the organisation outlined in the case study provided‚ you need to select an international market to consider for entry and conduct research on that market. You will need to write a report assessing and analysing the selected market‚ in light
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WHAT IS THE PYRAMID PRINCIPLE? DESCRIPTION Barbara Minto’s Pyramid Principle is a hierarchically structured thinking and communication technique that can be used to precede good structured writing. The Minto Pyramid Principle assumes that you already know how to write good sentences and paragraphs. It concentrates instead on the thinking process that should precede the writing. The core of Minto’s thinking method is to group Ideas in a presenter’s thought process into small clusters that support
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managers need to be aware of and how to negotiate a legal contract. Finally this paper will discuss my own ideas of marketing a professional organization business internationally‚ and how it would benefit the international market‚ along with my personal view of international expansion and how I feel faith and your business principles should be integrated together. How International Expansion has affected the Business world today Many companies want to become successful both at home and internationally
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Principles of Organization These four broad principles have many variations and considered as exclusive principles of organization which are as under: Chronological Order (order of Time) In chronological order or time order‚ items‚ events‚ or even ideas are arranged in the order in which they occur. This pattern is marked by such transitions as next‚ then‚ the following morning‚ a few hours later‚ still later‚ that Wednesday‚ by noon‚ when she was seventeen‚ before the sun rose‚ that April
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Principles of auditing are defined in the ISO 19011‚ the principles are designed to make an audit an effective and reliable tool for business performance improvements. The audit principles are also designed to achieve consistent conclusions from performed by independent auditors. There are six audit principles that are prerequisites that should be adhered with to achieve consistent audit results. The six principles are integrity‚ fair presentation‚ due professional care‚ confidentiality‚ independence
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Wits Business School WBS-2004-4 Nando’s International: Flying High with a Global Chicken Brand Josi McKenzie sat back and considered the development of Nando’s International since she had joined the company in June 1992‚ when there were 12 stores in South Africa‚ and international exposure was limited to Australia and the United Kingdom. Her role was then defined as marketing‚ which in Nando’s came to mean an absolute understanding of most of the business elements outside of finance. It was
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destroy a workplace‚ from executives of companies taking money from the company for their own personal gain or an associate falsifying official documents “In recent years there have been numerous accounts of insider trading‚ defense contract fraud‚ marketing of dangerous products‚ health risk cover ups‚ discrimination against minorities‚ and embezzlement of funds in our
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extremists‚ including a bombing of an Air India flight originating in Toronto‚ which exploded off the coast of Ireland‚ killing 329 people (White‚ p123) The 1995 Sarin gas attack by the Aum Shinrikyo Cult in a Tokyo subway marked a new threshold in international terrorism. For the first time‚ people began to realize that similar groups could use weapons of mass destruction or plan attacks to inflict maximum casualties. The long-term
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