MBA 606 Final Exam Study Questions Fall‚ 2014 1. Describe the Competing Values Framework for understanding organizational culture. What are the two sets of competing values‚ and the four types of organizational culture described by this framework? 2. Describe the “Managerial Grid” approach to leadership. How has the managerial grid been used to help develop better leaders. 3. Define and describe organizational citizenship behavior (OCB). Provide 2 examples of OCB. Why does OCB occur? 4. What
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Marketing 101 Lecture 1 - notes The who and where of marketing Marketing originated in the 1920’s Who: Marketers have varying backgrounds that work in every industry even various governments. The role of marketing Broader view: Marketing can be integrated with all business activities Depending on the organisation… Limited view: Could be limited to sales or could be just advertising Marketing creates value. What is marketing? Marketing is the activity‚ set of institutions and processes
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Chapter 1 Marketing: Creating and Capturing Customer Value Copyright ©2014 by Pearson Education‚ Inc. All rights reserved Creating and Capturing Customer Value Topic Outline • • • • • • • What Is Marketing? Understanding the Marketplace and Customer Needs Designing a Customer‐Driven Marketing Strategy Preparing an Integrated Marketing Plan and Program Building Customer Relationships Capturing Value from Customers The Changing Marketing Landscape Copyright ©2014 by Pearson
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Chapter 1 1 • Define marketing and outline the steps in the marketing process • Explain the importance of understanding customers and the marketplace‚ and identify the five core marketplace concepts • Identify the key elements of a customer-driven market strategy and discuss the marketing management orientations that guide marketing strategy. • Discuss customer relationship management and identify strategies for creating value for customers and captures value from customers in return. • Describe
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Chapter8: pricing. April 2006 QUESTION 3 a) When companies introduce new products into the market‚ they have two broad pricing strategies: market-skimming pricing and market-penetration pricing. Distinguish these two strategies. (10 marks) b) When would price cuts and price increases be necessary? (10 marks) c) Why do businesses use cash discounts? Explain. (5 marks) April 2007 QUESTION 2 Nadeera Enterprise is a well known producer of cookies in Malaysia. The company intends
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CS305 Final Exam Date: 10:00-11:50AM‚ 12/16/2014. Name: Steven Centino Score: ________ I. Multiple-Choice (30%‚ 2% for each question) 1. (D) Which of the following CALL instructions writes the contents of EAX to standard output as a signed decimal integer? a. call WriteInteger b. call WriteDec c. call WriteHex d. call WriteInt 2. (A) Which of the following are true about the PUSH instruction? a. It decrements the stack pointer (by 2 or 4) and copies the operand
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syllabus‚ this assignment is designed to explain‚ evaluate‚ show and demonstrate how businesses implement the following marketing concepts: • Markering Cycle • Marketing Concept • S.w.o.t analysis • P.E.S.T Analysis • Segmentation • Targeting • Positioning • Costs and Benefits Assessment Criteria 1.1: Explain the various elements of the marketing process Marketing puts customers at the centre of a firm ’s
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Fundamentals of Database Systems Final Exam Review Questions Dr. Fahmi Abboushi True/False Indicate whether the statement is true or false. ___T__ 1. A database language must enable the user to create database and table structures to perform basic data management chores. ___T 2. A database language must enable the user to perform complex queries designed to transform the raw data into useful information. ___F 3. SQL is considered hard to learn; its command set has a vocabulary of
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Principles of Macroeconomics‚ 9e - TB1 (Case/Fair/Oster) Chapter 1 The Scope and Method of Economics 1.1 Why Study Economics? 1 Multiple Choice 1) Which of the following is NOT listed in the book as a reason to study economics? A) to learn a way of thinking B) to understand society and global affairs C) to be an informed voter D) to learn how to make lots of money Answer: D Diff: 1 Topic: Why Study Economics
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Project MKTG 205 – September 11‚ 2011 Abstract I n this paper I will give an overview of distribution channels. Channel Levels: Direct versus Indirect Distribution. Channel Organizations: Conventional‚ Vertical‚ Horizontal and Multichannel Marketing Systems. I will analyze my target market ’s needs. Explain what I know about my target market and what they want from a channel of distribution. Introduction This is an Overview of Distribution Channels‚ and our target market’s needs in distribution
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