• Managing Marketing Programs Pricing Strategies- Mobile Phone Industry
    of Mobile phone industry 4 3. Marketing strategies of Major players- Nokia and Samsung 7 4. Pricing Strategies in Mobile Phone Industry 12 5. Current trend in mobile industry 17 6. Future of mobile industry (RURAL) 20 7. References 22 3 1. History and growth of mobile phone industry in India: The...
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  • Sony Marketing Plan
    market shares from Samsung and competitors, Sony should expand its product lines that provide a wide range of phone models to potential customers. Price 1. Similar pricing position to Samsung With the well-known brand image built by Sony over the years, the company in a sense still maintains its...
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  • Samsung Marketing Report
    Samsung mobile phones, we recommend the following pricing strategies for the two categories of mobile phones targeted at primary market segment and secondary market segment. Executive Series (IPX) "Premium pricing" strategy will be used for this particular product category since professionals and...
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  • pricing strategy
    . Pricing Strategies: 1. Penetration Pricing:   This pricing strategy is followed by companies with the intention to maximize their market share. They believe that a higher sales volume will lead to lower unit costs & higher long-run profit. Example: China Mobile Phones in India.This is one...
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  • Doctor
    customer for Samsung products won’t be found in the price-sensitive mass market. The company is aiming for the high-end premium market. Hence the company has always been keeping premium prices. It is difficult to achieve the ambitious targets keeping in mind the pricing strategy of Samsung. But, they...
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  • Samsung Sales Strategy
    mobile is one of the fast moving products with a short product life cycle. Hence, I would like to study how Samsung Electronics Hong Kong (SEHK) using the pricing strategy on the logistics and supply chain management among each stage of product life cycle, to maximize the profit and sustain the...
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  • value chain analysis
    maximum profits. New entrants set the prices low, but Pizza hut is maintaining their food quality by importing from different countries. Strategies adopted by SAMSUNG: Product Strategy: Samsung divided their products range into 5 different categories. I.e. Mobile Phones, Televisions, Cameras...
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  • Mobile
    . Increase in the reach of service providers covering every nook and corner of the country. Pricing Strategies of mobile phone industry: 1. Penetration Pricing: This pricing strategy is followed by companies with the intention to maximize their market share. They believe that a higher sales...
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  • a study on the comparison of nokia and samsung handsets
    activities and competitive pricing strategy and thus company is able to increase the sales for its product. Samsung Samsung established many Samsung mobile stores to increase the visibility of the brand promotion. Offering advanced technology products and positioning itself on the technology platform will...
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  • These Elements Are the Basic Elements of Marketing Plan and Overall It Is Known as 4p's. (Marketing Mix, 2009) These 4 Ps Are the Parameters Through Which the Marketing Management Can Control Internal and External Constraints of the Target Marketing.
    customers. While concluding marketing strategy the product decision include following aspects: * Branding * Quality * Accessories * After sales service * Warranty * Functionality (4-ps-of-marketing, 2009) Samsung needs to create brand awareness in mobile market because...
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  • Systems
    1)Analysing Business: By Taking two company’s analysing their Product Promotion,Function, User Friendliness of website, and their Business strategy I am choosing here two Mobile company’s 1.Samsung Mobiles & LG Mobiles, Both the company’s here chosen are competitors in the same industry(mobile...
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  • Marketing Mix
    offers or the symbols it conveys.  The strategies adopted by Samsung to position itself in the Mobile Phone market are as follows:  It focuses more on the real margin which comes from mid-to-high-end segments Samsung Concept Store Market making & category creation in small towns Wider Care...
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  • Apple Price Strategy
    iPhone. Samsung also practice the market skimming pricing strategy as they set a high price on their product so as to ‘skim’ revenues layer by layer from the market, however the price set for Samsung Galaxy S2 lower, RM2099 (16GB). This mainly because iPhone 4S has higher quality compared to...
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  • rahul
    . Price: Pricing is an important factor in a sale of product. There are different strategies for a single product. And its gets change depends on penetration and competitor. In case of Samsung s 5 mobile customer demands, competition, charge of service and production are the main factors in finalizing...
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  • Marketing Analysis for Samsung
    $100 price difference with competitors. The price Samsung offers is very close to its competitors giving it an edge over them. c. Product Mix Pricing Strategies The product mix is the collection of products and services that a company chooses to offer its market and pricing strategies based...
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  • Bba Managment
    strategy has been prevalent in Supply Chain Process. Haier has been following Economy Pricing Strategy with minimum marketing expense. * The company has been emphasizing on Logistics and Supply Chain to tackle Bull Whip Effect. * SAP enabled Data Warehousing for Efficient Business Analytics and...
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  • Marketing Strategy of Samsung in India
    - that means an emphasis on product demonstration, not just display. Pricing Strategy: Samsung believes in providing good products at reasonable prices to its customers. Samsung’s technology plank communications helped the company to gain market share, even...
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  • Marketing
    the physical performance of the mobile phones comparing with other companies for example, Nokia. The Samsung has been focusing more on the mass marketing strategy than the niche market. On the other hand, the competition in the market has been increasing day by day. Still the Nokia is considered as...
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  • Marketing plan
    . “ For the “push” strategy I found two products at a local Best-Buy in Parker, Colorado to examine and research. The first product was the Samsung Galaxy Note 3 located in the mobile section at the Best-Buy. The mobile device uses the “push strategy” as it describes the work a manufacturer (Samsung) of...
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  • Marketing Mix
    companies, but currently, it means Lifes good. LG Electronics is one of the leaders and innovators of technology in the world, and it focuses on consumer electronics, mobile communications and home appliances (OPPapers, 2010). SAMSUNG Founded in 1938, SAMSUNG has become one of the largest electronics...
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