Pricing Strategy For Samsung Mobile Company Essays and Term Papers

  • Pricing Strategies for Mobile Broadband

    Price is Right Pricing Strategies for Mobile Broadband Services Telecom & Media Insights Innovative pricing model Contents 1 Abstract 3 2 Current Scenario and Need for New Pricing Strategies 4 3 Components of Mobile Broadband Pricing 3.1 Pricing Structures 3.2 Pricing Metrics 3.3 Payment...

    5418 Words | 23 Pages

  • Marketing Strategy of Samsung Mobile

    Objective To study the marketing strategy and gain an insight on Samsung Mobile India Samsung Group The Samsung Group is South Korea's largest company or chaebol and the world's second largest conglomerate by revenue, leading several industries in the world. It is...

    17489 Words | 62 Pages

  • Virgin Mobile Pricing Strategy

    Virgin Mobile USA Pricing Strategy1.) Given Virgin Mobile's target market (14 - 24-year-olds), how should it structure its pricing? The case lays out three pricing options. Which options would you choose and why? Be as specific as possible with respect to the various elements under considerations (e...

    1274 Words | 4 Pages

  • Marketing strategy of Samsung mobile phone.

    marketing strategies to win widespread acceptance as competition intensifies. Thus, this analysis highlights Samsung's recent success as a very typical case in point to the above question. In more focus, the purpose of this analysis is to examine: - Samsung handsets' approach to product, pricing, distribution...

    9597 Words | 40 Pages

  • Samsung Mobile Marketing Strategy in India

    INTRODUCTION The case is about the Samsung Electronics Co. The Samsung Group is a multinational conglomerate corporation headquartered in Samsung Town, Seoul, South Korea. It is the world's largest conglomerate by revenue with annual revenue of US$173.4 billion in 2008 and is South Korea's largest chaebol...

    3045 Words | 9 Pages

  • 2014 Pricing Strategies for Mobile Content Services

    "2014 Pricing Strategies for Mobile Content Services". In the TCL 2014 Pricing Strategies for Mobile Content Services report, TCL analyses MNO pricing for Mobile Music, Mobile Social Media, Mobile Gaming, Mobile TV and Mobile Cinema & Movie services worldwide.   Summary In the TCL 2014 Pricing Strategies...

    348 Words | 2 Pages

  • Pricing Objectives, Strategies & Promotional Mix of a Company

    DISCUSS VARIOUS PRICING OBJECTIVES AND DESCRIBE PRICE SETTING TOOLS AND STRATEGIES (BOTH FOR EXISTING AND NEW PRODUCTS) Pricing is one of the major components of the marketing plan, which is a component of a full business plan. Assigning product prices is a strategic activity. The price you assign...

    6048 Words | 20 Pages

  • Samsung Mobile

    A PROJECT REPORT On Consumer Awareness And Satisfaction Towards Samsung Submitted to: Ujjal sandhu (Lect. Dept of Management) Submitted by: Prem Kumar Masters of Business Administration (2nd semester) DR. I.T. GROUP OF INSTITUTES Chandigarh-Patiala Highway, Jalalpur (Banur)...

    2786 Words | 16 Pages

  • Samsung Mobile

    sales promotion can be used to both encourage additional purchasing and also as a reward for purchase loyalty (see loyalty programs below). Many companies, including airlines and retail stores, reward good or “preferred” customers with special promotions, such as email “special deals” and surprise price...

    381 Words | 2 Pages

  • Managing Marketing Programs Pricing Strategies- Mobile Phone Industry

    Marketing Programs Pricing Strategies- Mobile Phone Industry By Parvez Rangwalla Email-ID:pryprv@gmail.com Welingkar Institute of Management Development & Research, Bangalore. 2 Topics Covered:Topic Page No 1. History and growth of mobile phone industry in India 3 2. Current scenario of Mobile phone industry...

    6120 Words | 19 Pages

  • Samsung Company

    Introduction to Business Samsung Company From a small export business created in Daegu, Korea, Samsung has grown and become one of the world’s leader in the electronics industry. The main specialization of Samsung is digital appliances and media, semiconductors, memory and system...

    970 Words | 3 Pages

  • samsung company

    Chaudhary Nitin Mudgal Prateek Kumar – 12DM101 Sachin Gupta – 12FN107 Samsung India Electronics Ltd is a subsidiary of Samsung Electronics Corporation headquartered in Seoul, Korea. The company was incorporated in the year 1995. The company is having their head office at Delhi and branch office at 16 locations...

    339 Words | 2 Pages

  • Samsung Company

    industry without the approval of the board. This arrangement is to prevent conflict of interests, as specified in the Korean Commerce Act and the Samsung Electronics Articles of Incorporation. List of Directors Title Name Gender Position Tasks CEO, Vice Chairman Yoon-woo Lee M Head of DS Business...

    1531 Words | 5 Pages

  • Samsung Strategy

    STUDENT #: 521243 TUTOR: AUSTIN CHIA WED 1PM-3PM In Aug 2012, Samsung, the world's largest technology company by sales, is ordered to pay $1.05 billion in damages for violating Apple’s patents for the iPhone and iPad, "Samsung's strategy was to build something similar to another company's product but...

    1058 Words | 3 Pages

  • Samsung Strategy

    Exercise 1: Identifying Corporate Strategy (Individual work) A. What are some of the business units (products) of Samsung? Samsung is a huge conglomerate that is well-known and respected globally. Its iconic brand is considered leader in its respective field in the industry. As a huge multi-national...

    976 Words | 3 Pages

  • Samsung Strategy

    equally balanced in the industry with powerful suppliers and high exit barriers due to high fixed costs and very specialized assets, which keep the companies competing even though they are earning low or negative returns (Exhibit 7a shows an industry average of -15% operating margin). Although the industry...

    841 Words | 3 Pages

  • Pricing Strategy

    g White Paper Rate Optimization: Enhancing Your Hotel’s Pricing Strategy For many hotels, developing effective pricing strategies remains a complex issue for revenue managers. Their goal, ultimately, is to maximize companywide revenue and profits while building strong hotel partner relationships...

    2046 Words | 9 Pages

  • Pricing Strategy

    Pricing Strategy and Channel Distribution Pricing Strategy and Channel Distribution Determine and discuss a pricing strategy (Penetration or Skimming). The pricing strategy for Crystal Light Kicks will eventually be in line with current pricing of other Crystal Light products as the Crystal...

    1054 Words | 4 Pages

  • Pricing Strategies

    Different Pricing Strategies Penetration Pricing Price set to ‘penetrate the market’ ‘Low’ price to secure high volumes Typical in mass market products – chocolate bars, food stuffs, household goods, etc. Suitable for products with long anticipated life cycles May be useful if launching into...

    704 Words | 4 Pages

  • pricing strategy

    Reference Price Effect – buyer’s price sensitivity for a given product increases the higher the product’s price relative to perceived alternatives. Perceived alternatives can vary by buyer segment, by occasion, and other factors. Difficult Comparison Effect – buyers are less sensitive to the...

    348 Words | 1 Pages