"Price sensitivity of fmcg products" Essays and Research Papers

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    Stock market and Fundamental Analysis on FMCG Sector A summer training report submitted for the Partial fulfillment of the Master of Business Economics [M.B.E.] Semester II Submitted by [ Vaywala Divyesh M.] Roll No [46] Submitted to DEPARTMENT OF ECONOMICS VEER NARMAD SOUTH GUJARAT UNIVERSITY SURAT 395 007 [June-2010] 2 DECLARATION I declare that summer training report entitled Overview of Stock market and Fundamental Analysis on FMCG Sector submitted for the partial fulfillment

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    Fmcg Pricing Srtategies

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    marketing mix. • Pricing is an important strategic issue because it is related to product positioning. • Pricing affects other marketing mix elements such as product features‚ channel decisions‚ and promotion. • Pricing is an approach in which marketers put a value tag on a particular product. Pricing Pricing Strategy • Pricing can be done during the various stages of the product lifecycle. These are called Pricing Strategies

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    Price

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    Price SK-II is known as the one of the most expensive skin care or beauty brands in Asia and the world. To keep up global brands status and able to compete better than competitors‚ SK-II has used product line pricing strategy. (UKESSAYS.com n.d.) Most of the normal type of SK-II products are pricing from RM80 until RM150‚ while the luxury type of SK-II products are pricing from RM150 until RM300. (UKESSAYS.com n.d.) Although SK-II products are mostly expensive‚ but it works well for the consumers

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    (1977) “Fundamental Analysis‚ Future Earnings and Sandip Mukherji‚ Manjeet and Kim (1997) “A Fundamental Analysis of Korean Stock Jiang Xia (2000) “Fundamental Analysis of Price on Chinese Steel Products” Doctoral Dissertation issue retrieved on Feb. 12‚ 2013. 2013 issue retrieved on Feb. 12‚ 2013. 14. http://www.slideshare.net “FMCG-IndiaIndustry-Analysis? retrieved on Sept. 15‚ 2012.

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    FMCG Concept and Definition: The term FMCG (fast moving consumer goods)‚ although popular and frequently used does not have a standard definition and is generally used in India to refer to products of everyday use. Conceptually‚ however‚ the term refers to relatively fast moving items that are used directly by the consumer. Thus‚ a significant gap exists between the general use and the conceptual meaning of the term FMCG. Further‚ difficulties crop up when attempts to devise a definition

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    Sensitivity Analysis Guide

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    Assignment #3 BLAW 502 (Summer Class I‚ 2013): The Richard Spellman Case Total word count: 1724 1) Is there any need for Spellman to wade through the draft documents? (224 words) There is definitely the need for Richard Spellman to go through the draft documents. He needs to ensure that the employment deal that he had discussed with Walt Sawyer was in fact what the contract spelled out and that all information that has been exchanged informally‚ has been taken into consideration on the formal

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    RURAL MARKETING STRATEGIES-WITH REFERENCE TO FMCG It’s not only the grass is greener in the country side‚ that’s also where a chunk of corporate top line actually comes from. It’s time to tap the rural gold mine. The Hindu Business Line Abstract: Rural marketing is the much talked subject for the business establishment. A decade ago rural market was seem to be unstructured and this was not found to be a target location of the corporate. This is due to the hurdles such as illiteracy

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    relative to the overall stock market risk. Beta analysis can provide great insights into the movements of a particular stock relative to market movements Before investing in a company ’s stock‚ the beta analysis allows an investor to understand if the price of that security has been more or less volatile than the market itself. In our assignment we have worked on five companies ITC‚ Dabur‚HUL‚ Nestle‚ and Britannia and calculated Rate of Return(%)‚ Standard Deviation and Beta value. Result of calculation

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    Fmcg Five Force Analysis

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    Competitive Model for FMCG Industry: 1. Rivalry among Competing Firms: In the FMCG Industry‚ rivalry among competitors is very fierce. There are scarce customers because the industry is highly saturated and the competitors try to snatch their share of market. Market Players use all sorts of tactics and activities from intensive advertisement campaigns to promotional stuff and price wars etc. Hence the intensity of rivalry is very high. 2. Potential Entry of New Competitors: FMCG Industry does not

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    “EVALUATION OF THE IMPACT OF THE ACTIVITIES OF MIDDLEMEN ON PRICES OF AGRICULTURAL PRODUCTS”. A case study of the sale of cassava at Tema Community One Market TABLE OF CONTENTS Title Page Declaration………………………………………………………………………………….... i Dedication……………………………………………………………………………………. ii Acknowledgement…………………………………………………………………………… iii Table of Contents……………………………………………………………

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