I Archana. R. Gorur of 5thB.com (h) was working as an intern in Levi’s Strauss India Ltd. (LSIL) for duration of 6 weeks from april 16th to may 31st 2012. I was working in the finance department in the accounts receivables section. i have done the following work in the company * Reconciliation of shortages * Dilution Expenses (Sales support) * Hybrid rent * EOSS * Additional Margin * Fixed Support * Promotional Schemes While doing the reconciliation of
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In 2002‚ CEO of Levi Strauss‚ Phil Marineau was faced with a tough decision: whether he should sell product at Wal-Mart. In the last five years‚ Levi-Strauss had lost sales and had to close US plants to move production to cheaper offshore areas. Levi’s really needed to revive the brand image to gain back some lost sales and was using marketing to create new advertisements and product placement to broaden their target market. Levi’s had tough competition on every level of the price-point spectrum
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One way to improve the Levi Strauss & Co.’s internal group system is to recognize the stages of group development by Dr. Bruce Tuckman. It is a basis for building an effective team and leadership. “It is one of the theories we have used to inform our STAR team performance model. Used extensively and verified by research‚ the team stages model recognizes the fact that groups do not start off fully formed and functioning but evolve through phases.” Available: http://www.the-happy-manager
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The case of Levi Strauss (1) Who doesn’t know Levi’s‚ the American blue jeans icon known all over the world? Today‚ Levi’s is one of the world’s largest brand-name companies in the blue jeans and casual pants markets. Its products are sold under the Levi’s‚ Dockers and Levi Strauss Signature brands. While Levi’s conveys an image of quality and innovation‚ the brand is mostly recognized for its status as the original pioneer brand among international customers. With sales in more than 100
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Levis Case 1. Do you think that Levi’s was correct to keep the Levi Strauss name on its Signature line? Or would it have been better off creating a completely new brand name? Present both sides of the case. Take and justify a position. I don’t think they were correct to use that brand name because the Levi Straus is bringing down the Levis name. Personally I would not buy Levis jeans anymore if I knew that there were such low price Levis jeans around. It degrades the brand to the eyes of the higher
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Richard Strauss Richard Georg Strauss was born in Munich‚ Germany on June 11‚ 1864. He was an accomplished conductor and composer who began composing in the late Romantic era. Richard Strauss received his musical education from his father‚ Franz‚ who was also an accomplished musician and composer. Franz played several instruments but primarily the French horn. Richard wrote his first music at the age of six. As a child he attended Munich Court Orchestra rehearsals and also got private lessons
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INTRODUCTION: Levi Strauss & Co. (LS&CO.) is one of the world’s largest brand-name apparel marketers with sales in more than 110 countries. There is no other company with a comparable global presence in the jeans and casual pants markets. Today‚ the Levi’s® trademark is one of the most recognized in the world and is registered in more than 160 countries. The company is privately held by descendants of the family of Levi Strauss. Shares of company stock are not publicly
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Stress reduction In the 21th century‚ the pace of life‚ especially in big cities‚ speeds up and impacts people’s quality of life. This is usually followed by enormous pressure which will cause many bad behaviors‚ no appetite and even life-threatening diseases. So how to reduce stress is a noteworthy issue to discuss. Today’s society has many accidents caused by unreleased pressure‚ this overwhelming force is also the origin of social problem. Thus‚ I will provide with my opinion about stress and
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As mentioned above‚ before Levi was detained in Auschwitz‚ he was disciplined in chemistry. This biographical contextualization is established in a New York Times article‚ “The Complete Works of Primo Levi.” Writer Edward Mendelson reveals that until the age of twenty-four‚ or until he was taken captive‚ Levi “studied chemistry at Turin and worked as a chemist.” This small fact of his life is presented to have a great deal of power in his memoir. Levi’s background in chemistry not only increased
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In Barry Strauss’‚ “The Trojan War: A New History”‚ he discusses a topic that has been talked about for thousands of years‚ yet is able to bring new interpretations and arguments about it. While Strauss shows that many of the accepted ideas about the Trojan War can be disproved‚ he also fails to support his claims with adequate historical references and analyzes. To begin the book‚ Strauss introduces Helen of Troy. Helen was the wife of King Menelaus and had attracted the attention of the Prince
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