• Stkholder Mkting
    How a coordinated marketing mix can meet the needs of an organization’s broader stakeholder audience The marketing mix is probably the most famous marketing term. Its elements are the basic, tactical components of a marketing plan. Also known as the Four P's, the marketing mix elements are price,...
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  • Business Plan
    EXECUTIVE SUMMARY 1. Brief Description of the Project Software as a Service is a means of application delivery where your application does not reside on your computer but is hosted on another computer. The application (and even your data) is transferred over a network connection. Since most SaaS...
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  • Services Marketing
    Professional Services Buyer Behaviour KAREN MARU FILE, DIANNE S. P. CERMAK and RUSS ALAN PRINCE This study explores word-of-mouth (WOM) in the context of businesses engaged in buying professional services. Businesses are known to rely on Input WOM (obtaining WOM from third parties during the pre-purchase...
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  • Marketing Mix
    Implication of marketing mix: A case study of Grameen Phone Bangladesh Ltd. Submitted to Premier University,Chittagong. Md Abdullah ID Submission Date This report...
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  • Marketing Research
    CONTENTS 1 EXECUTIVE SUMMARY 1 2 RESARCH FOCUS 5 2.1 Industry Background and Past Reaesrch 5 2.1.1 Background of Mobile Broadband Service Provider 5 2.1.1.1.Singtel 5 2.1.1.2 Starhub 6 2.1.1.3 M1 6 2.2 Past Research 7 2.3 Research...
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  • EXAM 2 Study Guide
    Marketing Research Exam 2 Chapter 7 – Causal Research and Experimental Design Three Key Marketing Research Approaches: Exploratory Research: aims to gain basic information about an issue, topic, etc. and uses qualitative techniques such as focus groups, interviews, and secondary data. Descriptive...
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  • Palm: How Palm Can Survive Recent Mistakes
    business. While the Pre is a quality smartphone, it failed to entirely save Palm; the reasons are unrelated to the phone. The primary reason for the lackluster sales performance of the Pre is due to management decisions. The upper management of Palm failed to develop a successful marketing mix; the specific...
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  • Washington Mutual Marketing Plan
    A Marketing Success Story   Background: Browse the papers or search the internet today for Washington Mutual Bank, and most of what you'll find is bad news about the poor condition of the bank. Stocks have fallen from a high this year of $46.38 to $14.10. (Quote, 2007) Yet Washington Mutual...
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  • Marketing Strategies of banglalion
    MARKETING STRATEGY OF BANGLALION WIMAX LTD. ............................ Saadia Shabnam Lecturer Department of Business Administration. East West University Subject: Submission of the Term Paper. Dear Madam, With due to respect it is our pleasure to present the term paper entitled...
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  • Solutions Creation Model
    Solutions Marketing – Defining the Solutions Creation Process Presented by: Sumit Sood MBA Student - 2011 Hult International Business School Boston, MA Table of Contents 1. Objective 2. Scope 3. Methodology 4. Differentiating Products, Services and Solutions Marketing 4.1...
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  • Effectiveness of Celebrity in Brand Endorsement
    by both companies. Mobilink Indigo acquire large market share as compared to Telenor-Persona. Now as far as the Research topic is concerned, the marketing of the both packages is done well by the respective companies. In the advertisement of Mobilink Indigo, Mobilink hired Shan (a leading Pakistani film...
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  • Marketing Practice in Mongolia.
    MARKETING PRACTICE IN MONGOLIA. Presented by Christopher Osuoha, (BS Accounting, MBA Gen. Business). Marketing Practice in Mongolia. The term “Marketing” is derived from the word “market” which by implication refers to a group of buyers and sellers that interact to exchange...
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  • Over View of Telecom Industry a Case Study on Grameenphone
    be an efficient and an organized one. Therefore, it is imperative that the channel partners of the company must be satisfied to deliver their best service so that they can win over its competitors to attract new customers and at the same time keep the existing customers happy as well. 2 Problem Statement ...
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  • Final Report
    studies. The current rapidly changing businesses demand for dynamic youths and personnel. During the academic year 2005-2006, I have undergone marketing research training at Airtel, Rajkot. This training has helped me to accomplish my dream of working with a multinational business unit. It is...
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  • Marketing Report
    [pic] [pic] A PROJECT ON MARKETING EFFECTIVENESS STUDY OF DACHSER INDIA PVT. LTD. [pic] SUBMITTED BY ANEESH WILSON Enrollment No: A30801911008 UNDER THE GUIDANCE OF MR. MANISH DHOLAKIA (FACULTY GUIDE) MR. DHAVAL GANDHI (INDUSTRY GUIDE) A PROJECT REPORT SUBMITTED...
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  • Marketing Plan- Emirates
    Marketing plan outline for Southwest Airlines In preparation for the creative portion on WVU IMC project, a basic marketing plan outline for Southwest Airlines was created. This is the first rough outline. Southwest Airlines - Marketing Plan Outline The following is a marketing plan outline for Southwest...
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  • Google Marketing
    Google Online Marketing Challenge [ STUDENT GUIDE 2010 ] Google Online Marketing Challenge Contents Hello! 3 PART I – INFORMATION ABOUT THE ONLINE CHALLENGE Frequently Asked Questions Suggested Timeline Selecting and Working with a Business or Organization Judging Criteria – How will your...
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  • Purpose of Advertising
    | |Areas of assessment of effectiveness |10 | |Pre –placement evaluation of advertising |12 | |Concept testing...
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  • airtel term paper
    the leading integrated telecom services providers with operation in 18 countries across Asia and Africa. Sunil Bharti Mittal is the Founder, Chairman and Group CEO of Bharti Enterprises, one of India’s leading business groups with interests in telecom, financial services, retail, reality, manufacturing...
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  • Paper
    Marketing strategies of airtel- PROMOTIONAL STRATEGY Airtel to “Touch Tomorrow” with a new brand vision The Bharti Mobile promoted AirTel cellular service will go in for repositioning of its brand image. The new brand ethos is portrayed in two distinct fashions ...
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