• Marketing Warfare
    MARKETING WARFARE {draw:frame} The project is based on the idea of understanding warfare strategies and relating them to marketing strategies. Our objective to do this project is to understand and explain the basis of strategic positioning decisions. “The Economic Times” or “The Hindu...
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  • Marketing Channels
    Chapter # 1. Introduction to CRM 1.1 Evolution of CRM Customer Relationship Management (CRM) is one of those magnificent concepts that swept the business world in the 1990’s with the promise of forever changing the way businesses small and large interacted with their customer bases. In the...
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  • Marketing Communication
    MBA Module 4: Finance and Growth Strategies. Student Intake: October 2006. Student Name: George Nashaat Ibrahim. What is Creativity? “Creativity is about the quality if originality that leads to new ways of seeing novel ideas…” This was how Henry (1991) defined the word CREATI...
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  • Marketing
    Course Details: MBA (Revised-Fall 2007) Master of Business Administration (Revised) Offered by Directorate of Distance Education SIKKIM MANIPAL UNIVERSITY of Health, Medical and Technological Sciences (SMU) Contents Sl. No. 1. 2. 3. 4. 5. 6. 7. 8. 9. Particulars Broad Outline of MBA (R...
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  • Marketing
    Contents Page 1. Topic 1 2. Introduction 1 3. Research Problem 8 4. Justification of the study 9 5. Objectives 11 6. Significance 11 7. Scope 12 8. Literature Review 12 9. Research Que...
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  • Marketing Plane
    Segmentation / Target Market Profile Segmentation is the process of dividing a market into distinct group of buyer who may require separate products. Segmentation Analysis is the process of examining various submarkets and selecting those most appropriate for a company.In order to analyze our mar...
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  • Marketing Communcation
    “Comparative analysis of the Marketing Communications Mix for three companies in the supermarket sector: Tesco, Sainsbury’s and Cost cutter” Introduction: The prime of this report will be to examine the current situation of the leading UK companies TESCO, SAINSBURY, and COST CUTTER. The...
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  • Marketing Plan
    Tourism Marketing Fundamentals Name of Event Company: EVENT-ELITE 1.0 Company overview Event-Elite is a new online events company (it is just simulated by me) specialize in event coordination throughout New South Wales for the children’s/youth market. Occasions coordinated include events suc...
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  • Marketing
    Peter C. Verhoef & Peter S.H. Leeflang Understanding the Marketing Department’s Influence Within the Firm Increasing debate centers on the decreasing influence of the marketing department within firms. This study investigates such influence and assesses its determinants and consequences. The r...
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  • Marketing Envirronment
    1.0 INTRODUCTION 1.1 Brief History of Fashion Soft drinks trace their history back to the mineral waters found in natural springs. Ancient societies believed that bathing in natural springs and/or drinking mineral waters could cure many diseases. Early scientists who studied mineral waters inclu...
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  • Marketing
    Group Project Assignment Coke VS Pepsi Table of Contents Contribution to the group project 3 1. Introduction 4 2. A Brief History 4 3. Target Market 5 4. Product 6 5. Price 12 6. Place 17 7. Promotions 20 8. Ethical Marketing 23 9. Evaluation 24 Resources 29 Contributio...
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  • Summer Internship Report on Mutual Fund : Performance Evolution & Marketing
    SUMMER TRAINING REPORT On Mutual Fund: Performance evolution & Marketing Submitted in partial fulfillment of the requirements of the two year Post Graduate Programme (PGP). Submitted by BIBHUTI JHA Roll No: PGS20090080 Batch: 2009-2011...
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  • Agro Marketing Plan
    ACKNOWLEDGEMENT ALHAMDULILLAH, Thanks to ALLAH S.W.T because finally we had done our group project of Agro-Base Marketing of Andika Sdn.Bhd Marketing Plan successfully. We owe special thanks to Assoc. Prof. Dr. Hj Arshad Bin Hashim for his constant and valuable advice, assistance and other devel...
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  • Financial Performance of Astc Pre and Post Revival Sccheme
    CHAPTER 1 INTRODUCTION “Charging Rhino” is now the facemask of ASTC, which earlier was the “Standing Rhino”. This is not only the change in the ASTC mark, but also it shows the changes ASTC had undergone after introduction of “Revival Scheme” in year 2001-02. Change in the service of...
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  • Marketing Plan
    Table of Contents | | |Details |Page Number | |1. Executive Summary |3 | |2. Objectives...
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  • Ryanair Analysis of the Marketing Mix
    1. Executive Summary The purpose of this report is to provide a review of the overall marketing mix currently being used by Ryanair and to analyze the elements providing recommendations that will enable the company to strengthen it’s it po...
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  • Marketing of Christianity
    Theme paper Marketing of Christianity Submitted by: Aachal jain 061 Aashir lavania 062 Ayan banerjee 072 Kandarp vyas 082 Neha vazirani 092 Sanjeet kumar 102 Individual Contribution Overview, Introduction , pre- enlightenment era , conclusion – Kandarp vyas Post-enlightenment till...
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  • Marketing Report Sample
    MARKETING PLAN – FOOD & BEVERAGE MKF-FB Hotel: Celadon Palace Hue City 1. ============================================================================ Food & Beverage Summary 1. Overview Considering some of the Outlets opened later than expected business has increased q...
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  • Gardenia Marketing Plan
    TABLE OF CONTENTS Pages Executive Summary 5 Company Introduction 5 Gardenia’s Mission Statement 6 Marketing Objectives 6 Qualitative Objectives 6 Quantitative Objectives 6 Market Overview 7 M...
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  • Internet Marketing
    a project report on internet as a marketing tool SUBMITTED BY KARTIK RAICHURA T.Y.B.M.S. [Semester V] Mithibai College Vile Parle (w), Mumbai - 400 056 Submitted to University of Mumbai Academic Year 2005 - 2006 PROJECT GUIDE MR. VIKRAM KUMAR project report on...
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