The project is based on the idea of understanding warfare strategies and relating them to marketing strategies. Our objective to do this project is to understand and explain the basis of strategic positioning decisions.
“The Economic Times” or “The Hindu...
Chapter # 1. Introduction to CRM
1.1 Evolution of CRM
Customer Relationship Management (CRM) is one of those magnificent concepts that swept the business world in the 1990’s with the promise of forever changing the way businesses small and large interacted with their customer bases. In the...
Module 4: Finance and Growth Strategies.
Student Intake: October 2006.
Student Name: George Nashaat Ibrahim.
What is Creativity?
“Creativity is about the quality if originality that leads to new ways of seeing novel ideas…” This was how Henry (1991) defined the word CREATI...
Course Details: MBA (Revised-Fall 2007)
Master of Business Administration (Revised)
Directorate of Distance Education SIKKIM MANIPAL UNIVERSITY of Health, Medical and Technological Sciences (SMU)
Sl. No. 1. 2. 3. 4. 5. 6. 7. 8. 9. Particulars Broad Outline of MBA (R...
Segmentation / Target Market Profile
Segmentation is the process of dividing a market into distinct group of buyer who may require separate products. Segmentation Analysis is the process of examining various submarkets and selecting those most appropriate for a company.In order to analyze our mar...
“Comparative analysis of the Marketing Communications Mix for three companies in the supermarket sector: Tesco, Sainsbury’s and Cost cutter”
The prime of this report will be to examine the current situation of the leading UK companies TESCO, SAINSBURY, and COST CUTTER. The...
Tourism Marketing Fundamentals
Name of Event Company: EVENT-ELITE
1.0 Company overview
Event-Elite is a new online events company (it is just simulated by me) specialize in event coordination throughout New South Wales for the children’s/youth market. Occasions coordinated include events suc...
Peter C. Verhoef & Peter S.H. Leeflang
Understanding the Marketing Department’s Influence Within the Firm
Increasing debate centers on the decreasing influence of the marketing department within firms. This study investigates such influence and assesses its determinants and consequences. The r...
1.1 Brief History of Fashion
Soft drinks trace their history back to the mineral waters found in natural springs. Ancient societies believed that bathing in natural springs and/or drinking mineral waters could cure many diseases. Early scientists who studied mineral waters inclu...
SUMMER TRAINING REPORT
Mutual Fund: Performance evolution & Marketing
Submitted in partial fulfillment of the requirements of the two year
Post Graduate Programme (PGP).
Roll No: PGS20090080
ALHAMDULILLAH, Thanks to ALLAH S.W.T because finally we had done our group project of Agro-Base Marketing of Andika Sdn.Bhd Marketing Plan successfully. We owe special thanks to Assoc. Prof. Dr. Hj Arshad Bin Hashim for his constant and valuable advice, assistance and other devel...
“Charging Rhino” is now the facemask of ASTC, which earlier was the “Standing Rhino”. This is not only the change in the ASTC mark, but also it shows the changes ASTC had undergone after introduction of “Revival Scheme” in year 2001-02. Change in the service of...
1. Executive Summary
The purpose of this report is to provide a review of the overall marketing mix currently being used by Ryanair and to analyze the elements providing recommendations that will enable the company to strengthen it’s it po...
MARKETING PLAN – FOOD & BEVERAGE
Hotel: Celadon Palace Hue City 1.
Food & Beverage Summary
Considering some of the Outlets opened later than expected business has increased q...
a project report on
internet as a marketing tool
T.Y.B.M.S. [Semester V]
Vile Parle (w), Mumbai - 400 056
University of Mumbai
2005 - 2006
MR. VIKRAM KUMAR
project report on...