This strategic marketing plan focuses on marketing strategies of the SriLankan Airline Strategic Business Unit (SBU)‚ in Sri Lanka. The strategies are concerned with the market‚ product‚ pricing‚ distribution and communication/ promotion strategies for the Srilankan Air Taxi. The time period for the strategic marketing plan for SriLankan airline will take place over 3 years from July 1st 2008 to July 1st 2010. Market strategies for the SriLankan Air Taxi are to employ a multi-market strategy
Premium Marketing Strategic management
of Form | Approval Procedures – Tourism ProjectsThe Sri Lanka Tourism Development Authority is committed to help potential investor invest in Sri Lanka. Lucrative incentive programs are available and the Director‚ Planning and Development is available to assist interested organizations and individuals. | | Procedure 1. The Project Proponent should submit a project proposal to the Director/Planning & Development of the Sri Lanka Tourism Development Authority (SLTDA) (Tel. 011-2437062)
Premium Sri Lanka Colombo
Company Background 3 Issues Faced 6 Competitor Analysis 7 Porters Five Force Model 9 PEST Analysis 13 Factors responsible for Dialog’s Decline 16 Strategies 19 Strategies implemented by Dialog 20 SWOT Analysis 23 Conclusion 25 Reference 26 Executive Summary Dialog Telekom PLC is a Malaysian based MNC functioning in Sri Lanka. It has been the market leader in the telecommunication industry up to the year 2007. But the company incurred huge losses in the year
Premium Mobile phone Sri Lanka Strategic management
"AYUBOWAN" May you have the gift of long life! It is with this traditional greeting‚ that everyone is welcomed to Sri Lanka‚ the paradise island. For a small island Sri Lanka has many nicknames; Serendip‚ Ceylon‚ Tear drop of India‚ Resplendent Isle‚ Island of Dhamma‚ Pearl of the Indian Ocean. This colorful collection reveals its richness and beauty‚ and the intensity of affection it has evoked in visitors. Many travelers‚ from ancient mariners and merchants‚ to modern astronauts and business people
Premium Sri Lanka
Introduction This report is regarding about Sri Lankan Construction Industry. And a analysis about the industry. Due to massive development endevours by the government and private sector in 2012 the construction industry has recorded a massive growth of over 17.3%‚11% in 2011.The construction industry only second to the tourism industry. The key entities that undertake construction work are as follows : * Registered contractors if ICATD * International Contractors * Unregistered informal
Premium Sri Lanka Construction Building
Introduction To Contract Law: A contract is ’a promise or set of promises which the law will enforce’ (Pollock Principles of Contract (13th Edn) 1). The expression ’contract’ may‚ however‚ be used to describe any or all of the following: 1. that series of promises or acts themselves constituting the contract; 2. the document or documents constituting or evidencing that series of promises or acts‚ or their performance; 3. the legal relations resulting from that series. A contract may be defined
Premium Contract
MGMT-1100 September 13‚ 2012 The Five Forces Analysis on Gaming Industry Every man in the business uses five forces in order to progress in company’s industry. The five forces are customers‚ entrants‚ substitutes‚ supplies‚ and the nature of rivalries. These elements not only show the state of company but also why some of them are so successful then the others. In this analysis we will see how these five forces relate to the video game industry‚ how strong each force is‚ and answer the question of
Premium Video game console Nintendo Video game
FIVE FORCE MODEL Introduction Michael Porter (1980) has identifies five forces that determine the intrinsic long run attractiveness of a market or a market segment in other words the competitive structure of an industry can be analysed using Porter’s five forces. Attractiveness in this context refers to the overall industry profitability. The overall industry attractiveness does not imply that every firm in the industry will return same profitability. Firms
Premium Brand Diamond Marketing
Porter’s Five Forces of Industry Attractiveness Michael Porter’s Five Forces model explains the importance of how market dynamics can affect competitive rivalry. This model includes three forces from the ‘horizontal’ competition: threat of new entrants‚ threat of substitution products‚ and the degree of rivalry among existing competitors; and two forces from the ‘vertical’ competition: bargaining power of customers and the bargaining power of suppliers. These five factors make up the Porter Five forces
Premium Airline Southwest Airlines Porter five forces analysis
Abstract In this paper I will be analyzing the airline industry using Porter’s Five Forces. Porter’s Five Forces is a business management tool that allows firms to possess a clearer perception of the forces that shape the competitive environment of an industry‚ and to better understand what these forces indicate about profitability with regard to the microenvironment. The forces include Competitors‚ Threat of Entry‚ Substitutes‚ Suppliers‚ and Customers. When firms are able to widen their conception
Premium Airline Southwest Airlines Low-cost carrier